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Why Windows 9 will suck

By Dan8267   2013 Oct 10, 8:19am   4,117 views   28 comments   watch (1)   quote      

Back in the 1970s the way to make money in IT was to sell hardware. IBM firmly believed that the sole function of software was to sell hardware, and that belief is why IBM was eclipsed by Microsoft in the 1980s. For it was during the 1980s and 1990s that the way to make money in IT was to sell software. Profit margins on hardware were near zero as the hardware market became very efficient.

But today, software is not the cash cow of IT. Today, the way to make money in IT is to sell advertising. The sole function of software is capture an audience and their activities to sell to marketers. Microsoft made its fortune selling software, but it has realized that all of its competitors are now making the bulk of their revenue from advertising. And Microsoft wants in on this market.

Essentially, this has been the problems with the direction Microsoft started in with Vista. They are turning Windows into a content (and ad) delivery system, which is exactly what you don't want in an operating system or in a shell.

Rather than having a content shell as a separate, and mostly likely "free", product you run on top of Windows or other OSes like Android, Microsoft is trying to use the popularity of the Windows OS to force user adoption of their content shell. Of course, it is not the function of an operating system to deliver adverts or to capture user activity for data mining.

Case in point, the Windows Start button and launch bar were easy ways of launching applications, but they do not capture user activity or present a space for rendering content controlled not by the user, but by Microsoft. In contrast, the Metro start page is full of tiles that can be changed dynamically, and without the consent of the user. Microsoft could add a tile to deliver ads for Pepsi or a website. Your graphical user shell becomes a content delivery system whether you want that or not. And once the general mass of users has become use to this, there will be no opt out. Why bother with ads in applications, when you can embed the ads right into the platform?

A second advantage of Metro is that it is, or at least can be turned into, a user tracking system. Just like Google wants to be aware of everything you are doing at any time, so does Microsoft. Google is aggressively tracking user activity by linking all applications it can to Google+. Why do you need a Google+ account for an Android tablet? It is so that Google knows what you, as an individual, are doing. And that's why it's important for separate users of a tablet to have separate accounts. Google isn't synching your settings to make you happy, but rather to keep you logged in. And since you probably bought that tablet with a credit/debit card, Google can link your Google+ account with a Social Security number. Zero privacy and no anonymity.

Essentially Metro is Microsoft's first step to its equivalence of Google+. Being able to determine what applications you use, when you use them, what your browsing history is, and who your friends are is a gold mine for selling data and ad space to marketers. And as we know, you will be charged a different price based on your shopping habits or who your friends are.

So essentially Microsoft is turning its operating system into a content delivery platform with user activity monitoring. I wouldn't be surprised if future versions of Windows (client, not server) were given away for free to ensure that people are always running the latest and greatest (for advertisers) platform. And when Microsoft makes the lion's share of its money from ad and user data sales, its real customers, the marketers, will be the one Microsoft tries to please. You are not their customer. You are their product.

Comments 1-28 of 28     Last »

1   bob2356   2013 Oct 10, 8:53am     ↑ like (1)   ↓ dislike   quote    

Why Windows 9 will suck.

Continuing the tradition. All windows products have sucked so far. Although in all fariness, NT was almost usable.

2   Heraclitusstudent   2013 Oct 10, 9:20am     ↑ like   ↓ dislike   quote    

Dan8267 says

You are not their customer. You are their product.

Gee... you stole my quote.

3   freak80   2013 Oct 10, 9:20am     ↑ like (1)   ↓ dislike   quote    

Wow, a Microsoft product will suck??? :-)

In other news, health officials have determined that jumping from skyscrapers could be hazardous to your health.

4   freak80   2013 Oct 10, 9:28am     ↑ like (1)   ↓ dislike   quote    

Dan8267 says

Zero privacy and no anonymity.

Didn't Ted Kaczynski warn us about this back in the 1990s?

Unfortunately he was also crazy, so no one listened to him.

It's too bad no one listened, since computers will soon make almost all humans obsolete. Only the top 0.1% and their technical lackeys/ minions will survive.

5   Heraclitusstudent   2013 Oct 10, 9:44am     ↑ like (1)   ↓ dislike   quote    

All this wouldn't happen if people didn't click on the stupid advertisements.

6   EBGuy   2013 Oct 10, 11:16am     ↑ like (1)   ↓ dislike   quote    

Dan8267 said: Back in the 1970s the way to make money in IT was to sell hardware.
Call me crazy, but that is what Apple and Samsung are doing right now with their pocket computers. Admittedly, this has relied on subsidies from the carriers, and that situation seems to be going the way of the dodo. Is Tizen our last best hope?

7   John Bailo   2013 Oct 10, 1:14pm     ↑ like (1)   ↓ dislike   quote    

I see entropy as working to Microsoft's advantage.

In the same way they no longer monopolize the OS, at the same time Bing has quietly crept on on Google in search.

Just by being "ok" or average, they can get a slice of each market if they are cheap enough. I still feel like we haven't heard the last of the $99 or less Lumias.

My big piece of advice to them is: drop the name Windows.

It's too grandpa-ish and no one ever liked it anyway. And it doesn't make any sense on mobile devices. Windows is a term for GUI desktops. We don't use windows on a smartphone! Most apps are like the old DOS terminate and stay resident style.

Just forget about the one-to-rule them stuff...that's all marketing claptrap anyway. People always say they want seamlessness, but that's geek talk. Most people want small focused things that do something really great. Games sell consoles. Consoles don't sell games.

Still I don't see any of these software portals as remaining big stakes glamour businesses with the cordon bleu cafes. They will be Wal*Marts, Home Depots and Targets of technology. Which means they can employ a lot of people, and make money still. But Low...not High...Tech.

8   Dan8267   2013 Oct 10, 2:13pm     ↑ like (2)   ↓ dislike   quote    

bob2356 says

Continuing the tradition. All windows products have sucked so far.

Windows 95 OSR 2 was as good as OS/2 Warp. Windows XP, despite some flaws, is still the best OS around.

9   RealEstateIsBetterThanStocks   2013 Oct 10, 2:51pm     ↑ like (1)   ↓ dislike   quote    

after so many years MS products are still garbage.

10   justme   2013 Oct 10, 3:57pm     ↑ like (1)   ↓ dislike   quote    

Mark D says

after so many years MS products are still garbage.

Windows 7 is halfway decent. It's no linux, but it's the best MS OS so far. I haven't seriously tried Windows 8 yet. Could be ok, too.

11   John Bailo   2013 Oct 10, 10:43pm     ↑ like   ↓ dislike   quote    

What bothers me is that after 30 years of GUI desktop computing...not too much has changed.

Even if Linux is a "better" version of MS Windows...what exactly does it do in basic functionality that is better?

For example, as far as having any kind of constraints or self-knowledge, desktop systems are still incredibly dumb. Thinks like wanting to click on a link and being thrown back through the history list.

Or just using Netflix and mousing over the progress bar at the bottom and inadvertently fast forwarding the movie.

Simple control mechanisms are still beyond flakey for GUI designs. This is because to a desktop, all clicks are equal. It still has no idea, say the way a human would, of what is a valid action or not in any given context.

12   bob2356   2013 Oct 10, 11:08pm     ↑ like   ↓ dislike   quote    

Dan8267 says

bob2356 says

Continuing the tradition. All windows products have sucked so far.

Windows 95 OSR 2 was as good as OS/2 Warp. Windows XP, despite some flaws, is still the best OS around.

Define "best". Best depends on what you are doing. I use ubuntu next to xp (the luddite wife won't upgrade her laptop) all the time. Ubuntu is far better for me.

13   Tenpoundbass   2013 Oct 11, 12:02am     ↑ like (1)   ↓ dislike   quote    

All these years later, and every OS craps out in some form or fashion, every now and then. Windows 95 got a horrible bad rap for errors.
But in reality, what has changed? I really don't think that Windows
it's self got more stable, it's still the same system, that has inherited the same archaic system reserved words. If any of it were a total rewrite, then I don't think half of the system reserved words would still exist today. As the reasons for many of the reserved words don't even exist today.

I think why Windows 95 was prone to errors back then was because hardware vendors had greater access and control to the system. Which the end users would tweak, and cause most crashes by configuring peripherals wrong. Also there wasn't that much memory back then to keep things in order.

I bet if modern machines could support Windows 95, it would be the fastest most streamline and stable OS out there. Provided you weren't trying to instal twain drivers, and set the irq to an address that your modem or sandblaster compatible sound card was already using.

For form, function, and style, I say Windows 95 and Windows NT, was the best OS ever. It ran on 4 megs and could fit on 12 floppies.

Under the hood, it's still Windows.
You're still bound to the same bootstrap with just a shitload of other crap built on top of it.

Like all modern software, 80% of the logic built in, is to prevent luddites and novices, from doing stupid shit.

I think Linux or a flavor there of, will ultimately end up ruling the OS space for people and companies that need Computers rather than an electronic consumer device.
And it seems even Android is getting a leg up on the later market as well.

14   Vicente   2013 Oct 11, 1:21am     ↑ like   ↓ dislike   quote    

Windows 9 could be decent. I expect they'll learn from the hideous mistakes of 8 and revert to something more like 7.

Friends and family have consumed some of my free time with "upgrading" their brand-new Windows 8 PC's to 7, cause they can't comprehend the interface of 8. This has turned out to be more of a PITA than I anticipated, last PC I worked on had EFI instead of BIOS and booting from the disc wouldn't work right off. Had to find a "legacy boot" option.

Not to mention Staples is no longer stocking Win7, had to order it online.

15   Quigley   2013 Oct 11, 1:41am     ↑ like   ↓ dislike   quote    

justme says

Mark D says

after so many years MS products are still garbage.

Windows 7 is halfway decent. It's no linux, but it's the best MS OS so far. I haven't seriously tried Windows 8 yet. Could be ok, too.

Yah it came on my new laptop. It sux monkey ballz.

16   TwoScoopsMcGee   2013 Oct 11, 1:59am     ↑ like (1)   ↓ dislike   quote    

Dan, Windows 8 is a joke. The screen looks like it was designed by Fisher Price, all very rich colors like child's toys. Touchscreens have been around forever, half the ATMs are touch screen. Touch Screens, if you had to work on them all day, would be hell on your shoulders after an hour or so. Mice actually are more sensitive and cause less repetitive motion stress.

I won't even get into the absolute destruction of privacy, and end-user agreements which charge users the cost of buying, but give them the power of at-will leasees.

I'm sick of windows doing all kinds of shit in the background that I don't know what it is, and running shit I turned off like Bluetooth everytime I get a MS update.

Thank God for Classic Shell.

But anyway, I think the day of LINUX has finally arrived. Steam-Valve, which is now the #1 store for games, just announced a free Steam OS based on Linux built on running the latest, high demand software. Big developer Paradox Interactive has released it's last two major multi-million copy sellers, Europa Universalis 4 and Crusader Kings 2, on Linux, and they work flawlessly. This is important because Linux will Never be adopted without video games, as it's the #1 use of home PCs. People spend 100 hours gaming for every hour using MS Money.

17   Dan8267   2013 Oct 11, 2:04am     ↑ like   ↓ dislike (1)   quote    

The problem with Linux is that it is Unix and Unix sucks no matter how pretty of a shell you put on top of it.

However, I do believe that shells should be independent of the OS and you should be able to use any shell on top of any OS.

18   EBGuy   2013 Oct 11, 4:09am     ↑ like   ↓ dislike   quote    

Dan8267 said: I wouldn't be surprised if future versions of Windows (client, not server) were given away for free to ensure that people are always running the latest and greatest (for advertisers) platform.
And why not? That's clearly the expectation on the most ubiquitous computing platform (handhelds, that is smartphones and tablets). MS desperately needs a foothold here -- as evidenced by their Nokia purchase. This is the highest growth market so it makes sense for MS to put their focus here. Yes, I'm an angry old guy on an XP desktop as well, but the world is moving on. I just hope someone (the Europeans?) will protect us from the corporate big brothers.
It will certainly be interesting to see which way desktops go -- the promise of the network computer lives on in the latest Chromebooks. I still think MS is on to something with a unified OS across desktop and mobile; they tried the 'split' model and it didn't work. Will Apple attempt to unify at some point?

19   Dan8267   2013 Oct 11, 4:17am     ↑ like   ↓ dislike   quote    

EBGuy says

And why not?

I'm not saying that's a bad thing in itself, but it does indicate a major shift in the revenue model for software, particularly for Windows. And with that change in the revenue model comes a different set of values and prerogatives that will affect our experiences with the software.

20   justme   2013 Oct 11, 12:22pm     ↑ like (1)   ↓ dislike   quote    

Dan8267 says

The problem with Linux is that it is Unix and Unix sucks no matter how pretty of a shell you put on top of it.

That's a new one. Most people think unix/linux is rock solid under the surface, but does not have enough of the windows-style useless glitz on top. Plus of course the fact that in windows, it is never easy to do anything with your data. There is typically only one or zero ways to do anything with your data, and that is to use the original app/ If the original app does not support what you need or want to do, you're screwed.

21   RealEstateIsBetterThanStocks   2013 Oct 11, 1:57pm     ↑ like   ↓ dislike   quote    

Unix is for the pro's.

Windows are for the rookies.

Linux is for the hackers.

OS X is for the "cool" people.

for the "best" OS my vote is Solaris for two reasons:
a) Oracle - the world' best DB- still runs on it
b) it runs on huge machines like these (32 processors, 32 TB of memory):

22   clambo   2013 Oct 11, 5:09pm     ↑ like   ↓ dislike   quote    

Microsoft has always been the copycat, perhaps word was their original product once upon a time.

Linux is not UNIX and it's got nothing wrong with it. If it did, why would Google use it for 1. a lot of desktops at google 2. Android 3. chrome 4. google servers
Of course, supercomputers use Linux these days too.

Apple/Mac OS is derived from UNIX. There are several "flavors" of UNIX. One example is SCO UNIX.

Solaris was once available for free download but I don't know if this is still true.

Windows is much less secure and more susceptible to malware and viruses than Linux, UNIX, Mac

The odd thing about Linux is you have multiple possible desktops that you can choose, which makes it a bit confusing to most people.

I think Linux is great, I have used Ubuntu and Linux Mint on older XP laptops and they speeded up a lot and the desktop was very clean and nice.

Some things in newer Mac OS versions were borrowed from Linux desktops, e.g. "spaces".

23   Dan8267   2013 Oct 11, 5:13pm     ↑ like   ↓ dislike   quote    

Wow, this thread has turned into a religious one.

24   freak80   2013 Oct 14, 9:18am     ↑ like (1)   ↓ dislike   quote    

Dan8267 says

Wow, this thread has turned into a religious one.

Anyone who refuses to worship Bill Gates will be tortured for eternity after they die.

25   zzyzzx   2013 Oct 14, 10:19am     ↑ like   ↓ dislike   quote    

freak80 says

Wow, a Microsoft product will suck??? :-)

In other news, health officials have determined that jumping from skyscrapers could be hazardous to your health.

You know, the Microsoft mouse is actually one of the better ones, if not the best one I have ever used. They are practically indestructible, and pretty much last forever if you keep the ball lint free. Yes, I said "ball" because even an old heavily used Microsoft mouse with the old style connector should still be working today.

Too bad they don't make anything else nearly as good and long lasting.

26   StillLooking   2013 Oct 14, 12:18pm     ↑ like   ↓ dislike   quote    

A Chromebook will boot up and have one surfing the Internet in less than 20 seconds.

I just timed a brand new Windows 8 computer at a minute and a half.

I'll take the Chromebook.

27   APOCALYPSEFUCKisShostikovitch   2013 Oct 14, 2:32pm     ↑ like (3)   ↓ dislike   quote    

Is it true Windows 8 is just a humongous fucking ad server masquerading as an OS that spews ads all over your applications and can't even read your pivot table formulas in XCEL and generally destroys your old data's usability?

28   zzyzzx   2013 Oct 25, 11:19am     ↑ like (1)   ↓ dislike   quote    

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