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Uber for Kids is no more...

“We ran out of money,” said CEO Doug Aley, 37, who took the reins in November from founder Nick Allen. “This is a capital-intensive business, from driver recruitment to customer acquisition.”

Shuddle had raised $12.2 million, including $9.6 million a year ago. That last infusion, originally tabbed for expansion outside the Bay Area, instead has fueled its operations for the past year, Aley said. Shuddle lost money on every ride until this year, when it started making money on individual rides.

The 32-person company sought unsuccessfully to raise an additional $10 million to $15 million “to pull us through to profitability,” he said.