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"The company hoped the Airlander - which can carry 10 tonnes and up to 60 passengers - will be used for luxury commercial flights over the world's greatest sights from 2019."
We used to have a blimp company with the same "business model" right here in SFBA. Used slightly smaller (75m long, IIRC) German-built "zeppelin". They went belly up ~5 years ago. Apparently even at $500 per hour per passenger that thing was not making any money.
http://www.dailymail.co.uk/news/article-4604052/Airlander-takes-test-flight-following-crash-year.html