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follow Patrick 2018 Jul 4, 7:39am
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Status symbols, like a luxury car or brand-name denim, may not function any better than their lower-status counterparts, but they do convey a message about the owner's position on the social ladder. A new study found that a single dose of testosterone was enough to boost men's preference for higher-status goods, pointing to a biological basis for consumer behavior. ...In evolutionary biology, the presence of seemingly impractical ornaments such as the peacock's tail or a stag's bulky antlers are explained by what's known as the handicap principle. While these displays would seem to diminish an animal's fitness, they serve to increase their attractiveness to a potential partner, as they suggest an individual has resources to spare and can thus afford to fritter away some on a frivolous investment."The idea is these things are actually handicaps that the animals put on themselves," Nave says, "and by having them the animals show they are sufficiently fit to have these handicaps."One needn't look far to find the same patterns in humans. A luxury product, say, a fancy watch, tells the same time as an inexpensive digital one but also carries with it a signal of social status."In some ways this is similar to someone driving a limo or a Hummer or a Ferrari," says Nave. "It's a way of showing or signaling that you can afford to do so."
This fits perfectly with the idea that men compete for status in order to impress sexually attractive women. It's part of the innate male psychology. The men in this case did not even know if they had been given testosterone or a placebo.The claim that all gender differences in psychology are merely cultural is false.