patrick.net

The social media/search giants have mastered the dark arts of obfuscating how they're reaping billions of dollars in profits from monetizing user data, and lobbying technologically naive politicos to leave their vast skimming operations untouched. ...

Banning the collection of any data from users would of course destroy much of the revenues of companies such as Facebook, Google , Twitter, Instagram et al. It would also destroy the perverse incentives these corporations have institutionalized and excused as "garsh, you can't stop the advance of technology," as if their pursuit of Surveillance Capitalism were somehow an inevitable outcome of the Internet rather than a malign disease that's undermining democracy and the free flow of diverse opinions and dissent that is the foundation of functional democracy. ...

If you think this is unrealistic, look at craigslist. Craigslist is free to individual users, and it doesn't collect and sell user data to make billions of dollars. It sells adverts to businesses such as auto dealers and companies placing employment ads. These income streams are more than enough to fund the operational expenses and reap the owners a substantial profit.

Surveillance Capitalism is all about creating the illusion of privacy controls. The social media/search giants have mastered the dark arts of obfuscating how they're reaping billions of dollars in profits from monetizing user data, and lobbying technologically naive politicos to leave their vast skimming operations untouched.
Keep it simple: ban all collection of user data--no exceptions. That will be easy to enforce and easy for all participants to understand.