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Zillow does them selves in with Mop and Bucket technology.


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2012 Feb 16, 2:28am   3,965 views  7 comments

by TPB   ➕follow (0)   💰tip   ignore  

So I'm over at Zillow trying to check up on the price of my neighborhood.
And the page wont load fully, several blank elements on the page with no less than 20 with the Ajax working animation. I've noticed in the last month, more often than not, when I go to the page for my address, the style sheet doesn't load, and the page is just a jumbled Picaso-esque mess.

This is what I hate about working for companies that have Marge from Legal, and Ann from Marketing, Ralph from HR in the requirements meetings. They always have crap to suggest that dictates a total rewrite of the page. Of course the money is never in the budget for a total rewrite, so we have to take those hair brain ideas that people caught in Information Weekly buzzword crossword puzzles, and try to work them into the design that was not planed for such technology.

Trulia is also guilty of "Throw enough shit on the wall" design. They reworked the elegant mapping they had, now it's this big massive map that takes up the whole display even if you have a large screen resolution, and then you have to scroll down to the details on the property. The huge map at the top is a total waste, considering, the houses shown in the map, are only in the small community while the rest of the City or even county doesn't have a single house icon.

Oh well at least Trulia says houses in my neighborhood has gone from as low as 145K by October of last year, to now over 200K. While Zillow has my house between 95K - 165K.

I don't know who to believe, but they are an internet company damn it, who let the rookies dictate design over there?

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1   TPB   2012 Feb 16, 2:36am  

Why are the property pictures a freaking Ajax call? This is what I hate about design patterns, they get in the damn way. People don't know when, why or where to use them, but they think they know "HOW" to use them.

What's wrong with a page that retrieves the blob from the db, converts it back to an image and passes it as an image. You just create an image tag, and point it to the page that gets the image from the db, with a parameter so it knows which picture to fetch. There's no less over head on the client than just fetching the picture from a directory on the web server. 50 ajax calls each fetching a picture in the background on the Clients dime, is just silly.

Ajax is not for this kind of work, never use Ajax for anything that fires on page load. Ajax is for Post or Get calls with out posting the page your on, after it has loaded.

2   Patrick   2012 Feb 16, 12:21pm  

The GOP says

What's wrong with a page that retrieves the blob from the db, converts it back to an image and passes it as an image

Jeez, why even bother with a blob from the db? Just put the path to an image in the db.

Say, how can I use Zillow's weakness here to compete with them?

3   TPB   2012 Feb 16, 12:35pm  

Copy the simple design they abandoned.

4   Dsdf4   2012 Feb 18, 1:36am  


The GOP says

What's wrong with a page that retrieves the blob from the db, converts it back to an image and passes it as an image

Jeez, why even bother with a blob from the db? Just put the path to an image in the db.

Say, how can I use Zillow's weakness here to compete with them?

Patrick - you could look to compete with the Zillow's of the world, but what the world really needs is a new paradigm for buying and selling homes. The really old paradigm involved MLS and Realtor monopoly. The now old paradigm is MLS online, Ebay, craigslist, redfin.

The new paradigm is somewhere in between (leveraging the strengths of these different approaches), as they are extreme solutions with major cons. MLS cons are the obvious high cost, monopolized environment; for craigslist, it is the lack of features (it is a selling place for everything, thus does not excel at selling anything) and lack of control (a realtor can post the same property 20 times, cluttering everything); Redfin is pretty close from a features/usability perspective, but it is still tied to MLS.

So imagine Redfin capabilities/eye candy meets Craigslist cost, but with a slightly higher price than Craigslist (i.e $0), of course (think $5-10 range to post a home). You already have the technical knowledge on how to do this (if I did I would try this myself), and the user base, and the interest/passion in the field...imagine if you could be the craigslist/ebay (i.e. household name) of home buying & selling...heck if this worked out you could bring down the whole Realtor monopoly - you could even come up with a new breed of buyer's/seller's agents, based on reviews within the site's ecosystem (think Yelp) - you could display interesting stats such as star reviews by former customers, agent's performance (time to sell, how close to asking price it sold for...), even have agents bid for their services on a hourly or % basis (could have a process for agents to bid on a property Ebay style, so that seller gets the lowest % rate), integrate services (also with reviews) for appraisers, lawyers, plumbers...even Legalzoom it for the DIY's.

I am admittedly rambling, and describing a non trivial technical challenge (i.e. may need to setup a startup w/ multiple people working on this), but the point is that the internet could make home buying/selling SO much better than it is today, and nobody seems to have done this...I am fairly certain that you know this already, and that you are thinking about the competition with Trulia since you already offer a similar service as they do (although I think they offer for free something that you want to charge for, so there may be a small problem there, unless your offering is that much better), but I have thought about this for a while and thought I would throw it out there...

5   Patrick   2012 Feb 20, 6:45am  

Dsdf4 says

So imagine Redfin capabilities/eye candy meets Craigslist cost, but with a slightly higher price than Craigslist (i.e $0), of course (think $5-10 range to post a home).

Hmmm, OK, let's say it costs $7 to list a house for sale on Patrick.net.

What do they get for that? A dedicated page where they can enter property details and photos would be easy.

But they may not like it when I refuse to reset the Days on Market or play the other usual dirty tricks on buyers. And they may hate it if I allow uncensored commentary on their property.

How can I remain honest and yet attract seller listings?

6   TPB   2012 Feb 20, 7:08am  

That's easy, don't be a clearing house for distressed properties.
Zillows biggest customers are obviously the bank and realtors.
They are the ones interested in sugar coating the turd.

Honest sellers, with a honest assets, doesn't have to play the MLS game.
Provided, they have the location, and the price, the house will sell eventually. When I was looking for a house, days on the market didn't mean Jack Squat to me. I viewed that as a commentary on our lending system, more than it raised a red flag for the property. Every house I inquired on early on, ended up being in contract. But by the months end they were always back on the market. That was almost always due to funding falling through, than inspection snafus.

7   Dsdf4   2012 Feb 25, 5:03am  


Dsdf4 says

So imagine Redfin capabilities/eye candy meets Craigslist cost, but with a slightly higher price than Craigslist (i.e $0), of course (think $5-10 range to post a home).

Hmmm, OK, let's say it costs $7 to list a house for sale on Patrick.net.

What do they get for that? A dedicated page where they can enter property details and photos would be easy.

But they may not like it when I refuse to reset the Days on Market or play the other usual dirty tricks on buyers. And they may hate it if I allow uncensored commentary on their property.

How can I remain honest and yet attract seller listings?

Well, what does anyone get when you list something on Craigslist, Ebay, MLS...exposure to the market/advertising. People may not like it when many of the bad things that can happen in all these other mediums take place, but do it anyways because it is worth it overall (e.g. meeting a weirdo via craigslist, getting ripped off on Ebay, getting ripped off by the realtors on the MLS...) the point is not to build a perfect system (impossible), but a better system/platform, completely focused/customized for real estate (unlike craigslist, ebay, etc...), and more fair and transparent & cost effective than MLS/Redfin. I would pay to post on it, and would go to it to search for places to buy, as long as it improved on current paradigms.

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