In real estate, as in other industries being transformed by technology, you can measure the commercial and cultural shift through language. An entire glossary of new terms—coliving, microunits, smart homes, and coworking—have taken root thanks to a speedy adoption of new technology.
These companies have endeavoured to solve some pretty vexing problems: They’re building community (WeWork). Making cities more affordable (Starcity). Helping people stay in their homes (Airbnb). Streamlining and simplifying the process of finding a roommate and paying rent (Common). Helping new businesses grow and thrive (WeWork again).
But are these companies fundamentally “disrupting” housing? And, perhaps more importantly, are they using their funding and talent to truly solve U.S. cities’ acute housing shortage and affordability crisis?
If that’s the bar to which these companies are being held, it’s arguable that they’ve fallen very short. As urbanist, author, and editorial director of SPUR Allison Arieff told Curbed, “Don’t try and disrupt everything. Focus on actual problems.”
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An Antidote to Corporate Media
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