TOKYO—The drink in the bottle might look clear, but one tastes like coffee, another is flavored like Coca-Cola KO -0.11% and a third lays claim to “beer taste.”
Japanese beverage makers are increasingly producing products that look like water but taste like other drinks, betting that consumers want the taste of Coke or beer in a healthier-looking clear liquid. The latest wave of water-like drinks hints at the contortions companies must go through to satisfy consumer demands for flavorful drinks that are also good for you and inoffensive-looking.
“The need for drinks that people can enjoy without any hesitation is one of the reasons behind growing demand for clear-color beverages in Japan,” said Ryo Otsu, a creator of a clear nonalcoholic beer that Suntory Holdings Ltd. began selling in June.
Pop corn should be banned from movie theaters ever get that one guy in front of you that sucks on his teeth the second half of the movie? I swear if I had floss I would give it to him.
https://www.wsj.com/articles/clear-beer-dont-judge-a-drink-by-its-color-1535544000
TOKYO—The drink in the bottle might look clear, but one tastes like coffee, another is flavored like Coca-Cola KO -0.11% and a third lays claim to “beer taste.”
Japanese beverage makers are increasingly producing products that look like water but taste like other drinks, betting that consumers want the taste of Coke or beer in a healthier-looking clear liquid. The latest wave of water-like drinks hints at the contortions companies must go through to satisfy consumer demands for flavorful drinks that are also good for you and inoffensive-looking.
“The need for drinks that people can enjoy without any hesitation is one of the reasons behind growing demand for clear-color beverages in Japan,” said Ryo Otsu, a creator of a clear nonalcoholic beer that Suntory Holdings Ltd. began selling in June.