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This Is How Google Will Collapse


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2019 Nov 27, 10:17pm   371 views  4 comments

by Patrick   ➕follow (55)   💰tip   ignore  

https://hackernoon.com/how-google-collapsed-b6ffa82198ee

When shoppers weren’t searching for things directly on Amazon, things were finding them. Advertisers realized that money previously spent on Google’s search ads was better spent either on Amazon ads or native ads in content feeds, like Instagram and Facebook. Google had no engaging content feeds, so it completely missed the wave, just like it had with social media and instant messaging.

Seeing the signs on the horizon, Google tried unsuccessfully to find revenue in areas other than advertising. Google struggled to make money with its hardware, cloud services, and wildly ambitious “Other Bets” categories.

For all its efforts, the money Google earned from its nonadvertising ventures only ever accounted for a mere 15% of their revenue. And revenue from Google’s moonshot “Other Bets” didn’t even cover a small fraction of the increasingly massive fines the company started to receive from looming regulators. ...

Mobile ads were one of Google’s biggest areas of growth during its final years of domination, but people started to block mobile ads en masse once they realized that ads and tracking scripts were costing them as much as $23 per month in bandwidth and using up a significant portion of their battery life.

Research showed that 54% of users reported a lack of trust as their reason for not clicking banner ads, and 33% found them completely intolerable. The average banner ad was clicked on by a dismal 0.06% of viewers, and of those clicks, over 60% were accidental.

Even those who weren’t blocking ads had trained themselves to ignore them entirely. Researchers dubbed this phenomenon “banner blindness.”

The people most likely to block ads were also the most valuable to advertisers: millennials and high earners. Young users are a strong indicator for future trends, and they were heavy users of ad blocking software. Internet users had spoken, and they hated Google’s ads.


Not that much has changed yet, though I hope adblockers save us all from Google spying by cutting off their revenue.

Comments 1 - 4 of 4        Search these comments

1   SunnyvaleCA   2019 Nov 28, 7:59am  

Another area google is losing its power is when I go directly to Wikipedia to search, rather than dealing with all the google paid ads etc.
2   Tenpoundbass   2019 Nov 28, 8:50am  

I think the fall of Google and Amazon will be them trying too hard to be local.
Eventually the local culture will catch on, if we can run down to the Amazon store, or the Google store.
Eventually people will realize they just as well could go to Crazy Eddie's Electronic Emporium.
I think eventually there will be a renaissance of people buying local. They will think, unlike people before them, that being able to drive five minutes, pick out an item, and be back home plugging said device into the wall outlet within the next hour. Will be considered a huge convenience over ordering something online, worrying your card wont get compromised, dealing with the tracking number, and constantly getting disappointed as you see your item sit in Georgia for two days before moving. Because you explicitly paid for 5 day delivery, even though it could have been there in two or three, you didn't pay for it.

That is if the Trump tariffs hold and future administrations keep them there. Main street is only profitable if everything isn't made in China and being dumped in our markets.
3   SunnyvaleCA   2019 Nov 28, 10:38am  

Before income tax, most of the federal government was funded by tariffs. Maybe going that rout is a good idea. Why is the government so intent on punishing people who work?
4   MisdemeanorRebel   2019 Nov 28, 12:10pm  

Yep, Tariffs and land taxes. Encourage productivity and domestic manufacturing!

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