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How to run analytics without a consent banner? It is simple; don't use cookies nor collect personal information.

Frankly, the amount of information our devices give away is scary. Amongst other places, it ends up in the dashboard of a company's analytics app. For product people like us, many of these data points turn out to be irrelevant when making important product or marketing decisions anyway.

Even Google's Head of Insights & Analytics, Janneke van Geuns, said that "The biggest misconception is the perceived need to capture and measure everything and anything." "A common belief is that if you capture every type of metric, it will tell you magically what works and what doesn't. Unfortunately, that is not how we get to insights, and would be comparable to having to find a needle in a haystack."

So, not only does harvesting data without intent can invade your users' privacy, but it can make your work more challenging. Keep it simple they say!