The use of "invisible" tracking tech in emails is now "endemic", according to a messaging service that analysed its traffic at the BBC's request.
Hey's review indicated that two-thirds of emails sent to its users' personal accounts contained a "spy pixel", even after excluding for spam.
Its makers said that many of the largest brands used email pixels, with the exception of the "big tech" firms.
Defenders of the trackers say they are a commonplace marketing tactic.
And several of the companies involved noted their use of such tech was mentioned within their wider privacy policies.
Emails pixels can be used to log:
if and when an email is opened
how many times it is opened
what device or devices are involved
the user's rough physical location, deduced from their internet protocol (IP) address - in some cases making it possible to see the street the recipient is on
This information can then be used to determine the impact of a specific email campaign, as well as to feed into more detailed customer profiles.
Worse than that, they are used to sell information about you, specifically that you are a good target for spam because they know you open spam emails and don't have image auto-loading turned off in your email reader.
BTW, patrick.net emails have no such trackers which you should be able to verify by looking at the raw email text. On the other hand, I don't even allow valid images from my site to be displayed to email programs. That's a byproduct of some security maneuvering I did when being threatened by a copyright lawyer over an image of chicken tenders with Pepe the frog over them. I should fix that.
patrick.net
Discrimination based on Political Affiliation is a Civil Rights Issue
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