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Why Amazon Doesn't Want You To Buy What You Want


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2021 Jul 25, 6:21pm   425 views  7 comments

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Amazon only wants you to click on ads. Period.

https://medium.com/monkey-logic/amazoff-20be5757b29b



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1   Patrick   2021 Jul 25, 6:25pm  


A little math: From my experience, the cost per click for an eBook ad is about 50p. Most books on Amazon seem to sell for 1.99 or 2.99. At 1.99 Amazon keeps 70% of the sale price. Setting the price to 2.99 allows the publisher to keep 70% of the sale price. At both popular price points then, Amazon gets about one dollar/pound/euro per sale.
However, if somebody buys a book through a paid ad, the publisher/author pays for the click on the ad and Amazon gets an additional 50p—resulting in 50% more profit. If the shopper clicks a couple of paid ads before making a purchase, then Amazon will be making MORE from advertising than from the sale of the actual products.

Amazon does not like customers who know what they want. If a customer goes to Amazon to buy a book they like the look of, and then simply buys that book there and then, Amazon only gets a cut of the sale. But, if Amazon can run the shopper around in circles, get them confused, and nudge them to click a few ads first, Amazon can double or triple its revenue!

It’s not in Amazon’s interest to let you buy the book you wanted to buy! Shoppers that buy what they came for are cheating poor Amazon out of its rightful ad revenue!
In their last earnings call, Amazon gleefully in informed investors that the growth of the advertising platform was now 40% year on year. Obviously, all the additional money that Amazon takes in from these ads comes from the pockets of those filthy rich authors and publishers.
Sending customers to Amazon is financial suicide.


No one should be selling anything on Amazon. Just say no.
2   NuttBoxer   2021 Jul 25, 8:13pm  

They definitely don't want you business if they can't figure out who you are. Your account will be locked automatically upon signup, pending you handing over sensitive financial, and identification documents, over email because we all know how secure that is...
3   Patrick   2021 Jul 25, 10:47pm  

HunterTits says
Az dominates the e-book market because the number one reader is the Kindle. He points that out too.


I know, I worked at Amazon for a year (2005-6 I think) in Palo Alto (in the A9 search group) and the other group in the building was the very secret "Lab126" which was developing the Kindle at the time.
4   Tenpoundbass   2021 Jul 26, 7:46am  

I like going on Google and Amazon to research a product that I already bought in the store. It drives their robots nuts, and confuses the hell out of their suggested push ads.

Which I don't mind because I'm still in purchase Honeymoon, and like seeing the picture of the cool ass product I can't freakin' believe I'm the owner of.

It's really self gratifying, how do you USE big tech?
5   WookieMan   2021 Jul 26, 11:24am  

Tenpoundbass says
I like going on Google and Amazon to research a product that I already bought in the store. It drives their robots nuts, and confuses the hell out of their suggested push ads.

This. This. And this.

I make a habit daily, not a joke, of fucking with google. I think I've mentioned it before. Making the data pure shit will fuck them over. No one will want to advertise if they're paying for clicks and not closing the sale. I do a random search at minimum one time a day. Could be 30 times if I'm bored and have free time. Search for things you'd never think of.

Search for something like Tampons as a dude. Douche. Hair brush. Then search for a bunch of manly type things. A weight lifting rack. Rifle. Then throw a curveball and search or something like "why are niggers black." The curveballs are limitless. Make your online identity so fucked up that you could call in character witnesses that would be like, nooooooo he would never say that and has never been into that.
6   Tenpoundbass   2021 Jul 26, 2:04pm  

No they get paid for click conversion, if clicks don't buy it messes up their metrics.
7   RWSGFY   2021 Jul 26, 7:43pm  

HunterTits says
How do they know what gets converted on sites they don't control?


They don't.

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