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I like how their excuses for the stock crapping out, keep gravitating toward the "Naming" debacle. Never once have they acknowledged most all subscribers that bailed did so due to the price hike.
I am convinced they fabricated the name change to create a distraction. Their site is already set up and works seamlessly for both streaming and dvd content. It would be a foolish move and costly to separate out the logic that drove the one site into two.
I don't believe they never had plans of actually following through. It was just a distraction.
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http://money.cnn.com/quote/quote.html?symb=NFLX&source=story_quote_link
Netflix Inc (NASDAQ:NFLX)
77.14
-41.76 / -35.12%
Today’s Change
74.33 Today|||52-Week Range 304.75
NEW YORK (CNNMoney) -- The Netflix nightmare continues. Shares plunged 36% in early trading Tuesday after the video service revealed it lost 800,000 subscribers in its difficult third quarter.
Now is that on top of the initial Million or so, that was reported to have ditched them in August?
Netflix (NFLX) earned $62 million, or $1.16 a share, on a record $822 million in revenue in the quarter that just ended, beating analysts' estimates. But shareholders ignored that fact and focused on the sharp decline in its subscriptions.
How do you make money when everyone is bailing?
http://money.cnn.com/2011/10/25/technology/netflix_stock/
Ever notice the numbers don't add up, these days when News sites do these cheer leader pieces.