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Bellingham Bill
@
2012 Nov 30, 6:54am
Same thing with Trader Joe's
Why worry about the rest when you have the best.
Microsoft is slowly coming around to this, too.
Apple figured it out ca. 1999, when they cut their product line down to 4 offerings -- consumer laptop, pro laptop, consumer desktop, pro desktop.
Apple takes this a little too far, alas, as I've wanted a minitower design from Apple for 15 years, basically what the mid-range PowerMacs (7500/7600) were back in the day.
If you curate, they will come. This becomes even more important where space is limited (like urban environments). Sales have grown from $1.25 million in 1998 to $13.8 million in 2010. To put that figure in perspective, consider that over the course of the last year, Safeway averaged $500 in sales per square foot. Bi-Rite’s figure for that same time period hovers close to $4,000.
curious2
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2012 Nov 30, 8:00am
Apple takes this a little too far....
I agree. 60% of Apple revenue is the iPhone, so it's primarily the iPhone company. Steve Jobs applied his minimalist aesthetic to the iPhone, then Samsung copied the iPhone, reducing the entire marketplace. I miss features like IRDA and consumer IR, and the clamshell form factor. We don't need a copy of the iPhone, but it would be nice to have a genuine choice in the marketplace.
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http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html
One small note: Costco does understand the Paradox of Choice and their entire store is designed around having few, if any, choices on alternative products. One kind of ketchup, one kind of mayonnaise.