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Who clicks enough internet ads to give Facebook $642 million in 3 months?


               
2014 Apr 23, 7:16am   5,862 views  27 comments

by JH   follow (0)  

Did you click 21 internet ads from facebook in the last 3 months? I don't know how much they make, but at 10 cents a click, every man, woman, and child in the USA would have to click an ad on FB every 3 days to make them this much cash for FB. If we acknowledge that kids and seniors are not using much FB, then it easily goes up to an ad a day. Who the hell clicks internet ads??? I'm curious how much of this is from outside the USA.

Facebook said that mobile ads represented 59 percent of its ad revenue in the first quarter, up from 30 percent in the year-ago period. Facebook's overall revenue grew 72 percent year-on-year to $2.5 billion in the first quarter, above the $2.36 billion expected by analysts polled by Thomson Reuters I/B/E/S.

The company said it earned $642 million in net income, or 25 cents a share, in the first quarter, versus $219 million, or 9 cents a share in the year ago period. Excluding certain items Facebook said it earned 34 cents a share in the first quarter.

http://www.reuters.com/article/2014/04/23/us-facebook-results-idUSBREA3M1VX20140423

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1   clambo   @   2014 Apr 23, 7:18am  

I sure wonder. I got my friend's dog his own facebook account so his "friends" could see his pictures.

3   Heraclitusstudent   @   2014 Apr 23, 7:54am  

Click farms.

4   smaulgld   @   2014 Apr 23, 7:56am  

Heraclitusstudent says

Click farms.

Check out the you tube link above

5   Heraclitusstudent   @   2014 Apr 23, 8:35am  

Once advertisers realize the fraud, fakebook is due for a fall.

6   shibby   @   2014 Apr 23, 8:57am  

I tried Facebook advertising, FB consistently reported two to three times the number of clicks to my site when compared to my server stats. With Google Ads, the stats always correlated well. I would never trust FB to deliver the clicks you pay for.

7   smaulgld   @   2014 Apr 23, 9:15am  

If you check out that video it shows what looks like damning evidence and bacia oeeoF you Heraclitusstudent says

Once advertisers realize the fraud, fakebook is due for a fall.

I have always disliked Facebook but I set up an account a month or two ago after watching the video linked above. I spent $10 on Facebook and clearly got fake/paid likes.
How advertisers think there is any value is beyond me

I wrote to complain but heard nothing back.

If you have the slightest problem with your amazon order they fix it. FB won't be able to last if this type of advertising is their business model

8   JH   @   2014 Apr 23, 9:24am  

Heraclitusstudent says

Once advertisers realize the fraud, fakebook is due for a fall.

From watching the video, though, I'm not so sure this is fraud. It's more like juicing, so...

smaulgld says

I spent $10 on Facebook and clearly got fake/paid likes.

How advertisers think there is any value is beyond me

...advertisers might think there is something to this. I mean, I wouldn't care who liked me as long as the numbers are being juiced. Even if the people don't act on the click (engage in the page), I would think that the numbers might attract more people. It's all smoke and mirrors, until a new consumer walks into the store attracted by the smoke and mirrors.

So I guess the question is, why do our businesses have $2 billion in revenue per quarter to pump into fake advertising? I feel like I am overpaying for everything I buy. As long as someone will pay, FB has a great business model. Assholes.

9   smaulgld   @   2014 Apr 23, 9:54am  

JH says

I mean, I wouldn't care who liked me as long as the numbers are being juiced. Even if the people don't act on the click (engage in the page), I would think that the numbers might attract more people. It's all smoke and mirrors, until a new consumer walks into the store attracted by the smoke and mirrors.

If you want sales, FB won't produce them. If you want to appear to be popular then facebook can load you up with "likes" but at somepoint the likes become meaningless to your visitors.
Online advertising is a good form because one can quantify their return on investment. With fb it seems as if there is nothing but vanity clicks

10   turtledove   @   2014 Apr 23, 10:33am  

Flirting with lots of guys to appear more attractive to the one you want. And when he comes around, you have that brief moment where you think you've accomplished something with potential... and then just when you have him where you think you want him, he opens his mouth and gives new meaning to the words "smart as a rock."

All that advertising, so little yield.

11   CrazyMan   @   2014 Apr 23, 11:07am  

People still use Facebook?

12   Tenpoundbass   @   2014 Apr 23, 11:54am  

I wonder if those games that sell tokens count as ad-generated revenue.
From FecesBook point of view, they get a cut of any money being made on their pipe. Whether people buy that Box of truffles from Amazon, or whether someone buys virtual tokens so they can buy the King Truffle Mushroom to give to the Ogre by the bridge, who will give them a cartoon whistle or some shit.

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