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which includes initiatives like all-day breakfast and a shift to digital ordering kiosks — is a distraction from McDonald's core issues, like food quality and customer service.
Yep, reeks of the kind of frivolous, desperate measures a company takes when it's strayed from the core values.
McD's is also waging war on independent one-store franchisees, they only are selling "lots" of McDonalds now and encouraging single franchise owners to get out of the business, because their high volume model is increasingly incapable of providing a decent living for them. Only multiple location franchisees in most locations can make a profit.
Their Core Values were selling Hamburgers and French Fries.
The Liberal's core values made them sell something entirely different.
Now they sell Hamburger and Frenchfry looking widgets.
If these franchisees can't get with the program and become widget manufactures with Corporate loyalty then there is no room for them. Or lovers of hamburgers and frenchfries.
Maybe hey can partner with the food stamps authority to accept food stamps for McDs?
Maybe hey can partner with the food stamps authority to accept food stamps for McDs?
It wont work.
It's not because it's too expensive it's crap.
Now Miami Subs will have to figure out that people frequent those places because of food quality they expect.
A couple weeks ago, I was hungry and felt like something quick and was impressed that they have managed to still sell a decent burger served on a decent Kaiser roll.
Went there last night to get something quick to go. When I got it home, the bread was that horrible crap buns that don't even fit the sandwich, and just crumbles apart and desinegrates even more as you eat it.
Then the bread its self just taste horrible. If that's the direction they are going like everyone else. Then they'll end up like McDonald's and everyone else.
I hope last night was late and that was emergency back up bread they requisitioned form another source. I'll give them one more chance but I'll ask to see their buns before I do.
McDonald's was riding sky high in 2008 during the crash. They had the dollar menu and everyone was stopping in. These days, you walk in, no one can figure out the menu for anything. The prices have gone up enough so that it's better to just go somewhere with better food. Their ultimate downfall is the fact that each one I go to, they are slow. When the new norm is better quality food and higher prices....McDonald's is done. They should go back to frying their fries in the beef grease. I'd be back in a heartbeat....if it still beats.
This article on what one McDonald's burger does to your body sums it up well:
Maybe 20 or 30 years ago the restaurant chain served real food instead of engineered chemicals.
The burger is the healthiest thing. It's the fries and the sugary drinks and the fake synthetic cheese and corn syrupy sauces that'll kill you
Let us not forget the lettuce...
The burger is the healthiest thing. It's the fries and the sugary drinks and the fake synthetic cheese and corn syrupy sauces that'll kill you
McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days'
McDonald's franchisees believe the brand is in a "deep depression" and could be facing its "final days," according to a new survey.
"We are in the throes of a deep depression, and nothing is changing," one franchisee wrote in response to the survey by Nomura analyst Mark Kalinowski. "Probably 30% of operators are insolvent."
Another wrote, "The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle. The system may be facing its final days."
More than a dozen franchisees expressed frustration with McDonald's management, saying CEO Steve Easterbrook's turnaround plan — which includes initiatives like all-day breakfast and a shift to digital ordering kiosks — is a distraction from McDonald's core issues, like food quality and customer service.
"The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another," one franchisee wrote.
A second wrote, "I have been in this business since the early 1970s but have not seen us this leaderless in all my time."
The company's reaction to their frustration, one franchisee claimed, is for operators to "get out of the system" and quit the business.
http://finance.yahoo.com/news/mcdonalds-franchisees-brand-deep-depression-160253843.html