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Inside Silicon Valleys Robot Pizzeria


               
2016 Jun 24, 8:39am   8,356 views  28 comments

by zzyzzx   follow (9)  

http://www.bloomberg.com/news/articles/2016-06-24/inside-silicon-valley-s-robot-pizzeria

n the back kitchen of Mountain View's newest pizzeria, Marta works tirelessly, spreading marinara sauce on uncooked pies. She doesn't complain, takes no breaks, and has never needed a sick day. She works for free.

Marta is one of two robots working at Zume Pizza, a secretive food delivery startup trying to make a more profitable pizza through machines. It's also created special delivery trucks that will finish cooking pizzas during the journey to hungry customers if approved by the Santa Clara County Department of Environmental Health. Right now Zume is only feeding people in Mountain View, California, but it has ambitions to dominate the $9.7 billion pizza delivery industry.

"We are going to be the Amazon of food," said Zume's co-founder and executive chairman, Alex Garden. Garden, 41, is the former president of Zynga Studios. Before that, he was a general manager of Microsoft's Xbox Live. Garden launched Zume in stealth mode last June, when he began quietly recruiting engineers under a pseudonym and building his patented trucks in an unmarked Mountain View garage. In September, he brought on Julia Collins, a 37-year-old restaurant veteran. She became chief executive officer and a co-founder. Collins was previously the vice president and CEO of Harlem Jazz Enterprises, the holding company for Minton's, a historic Harlem eatery.

In October, Zume began working closely with Swiss robot maker, ABB, and a global crew of mechanical, electrical and software engineers. In April, the startup sold its first cyborg-constructed pie to an unsuspecting customer in Mountain View.

People familiar with Zume's fundraising discussions said that Google Ventures as well as Kleiner Perkins Caufield & Byers are considering Series A bids. In May, Yahoo Inc. founder Jerry Yang was seen touring the pizzeria with his crew of investors from AME Cloud Ventures. Garden said he didn't want to talk about fundraising, "But I can tell you the venture community is validating our idea."

Two minutes from Google's main campus, Zume's headquarters sits in an unmarked concrete building that looks like an auto repair shop. The 8,000 square foot interior is divided into a large kitchen, where the robots are; and an office space, where twelve engineers, designers and product managers work. The building also has a machine and fabrication workshop.

Inside Zume's kitchen, protective glass boxes separate the robots from humans. Marta hangs from the ceiling of her cage like a giant spider, her spindly robot arms converging, ladle-like, to douse a pie with sauce in under two seconds. "We created her to spread your sauce perfectly, but not too perfectly, so the pizza still looks like an artisan product," Garden said.

Fully sauced, the pie travels on a conveyer belt to human employees who add cheese and toppings. The decorated pies are then scooped off the belt by a 5-foot tall grey automaton, Bruno, who places each in an 850-degree oven. For now, the pizzas are fully cooked and delivered to customers in branded Fiats painted with slogans, including: "You want a piece of this?" and "Not part of the sharing economy."

In August, Zume wants to start cooking its pizzas in the startup's patented delivery trucks. Each truck has 56 ovens that can be turned on and off remotely. Garden can barely contain his excitement for what comes next: "The robots will load all these individual ovens with different menu items. Then the truck will circle the neighborhood. At precisely 3 minutes and 15 seconds before arriving at the customer's location, the cloud commands the oven to turn on and--" Garden made the symbol of a large explosion emanating from his brain-- "BOOM, the customer gets a fresh, out-the-oven pizza delivered to their door."

Nobody has ever done this before, he said. The Santa Clara County Health Department is reviewing Zume's mobile food permit application now, and the startup's truck plan depends on its approval. Although laws vary from state to state, traditional food trucks generally aren't allowed to cook food while in motion.

Garden is confident it won't be long before he's competing with the major pizza chains. "Just imagine Domino's without the labor component," said Garden. "You can start to see how incredibly profitable that can be."

Yum! Brands Inc.'s Pizza Hut and Domino's have been experimenting with robots, too. Last month, Pizza Hut Asia partnered with Mastercard and Softbank to develop a robotic cashier, named Pepper, which uses artificial intelligence to interact with customers. The company plans to deploy Pepper in selected outlets across Asia by the end of the year, said Chaiti Sen, a Mastercard spokeswoman. In April, Domino's Australia began testing an "autonomous delivery vehicle," named Dru. The 3-foot, four-wheeled machine--it looks like a photocopier on wheels-- can make deliveries up to 6 miles, said a company spokeswoman.

#minimumwage #pizza

Comments 1 - 28 of 28        Search these comments

1   indigenous   2016 Jun 24, 9:31am  

if you do the math assuming a robot cost between 100-150k and employee cost of $15 which becomes what around $20, with other labor expenses.

equates to around 7500 man hours to break even. 1 employee = 2000 man hours per year. If the robot replaces 2 employees, you have a pay back of 2 years.

Not a tough decision.

3   Strategist   2016 Jun 24, 9:58am  

zzyzzx says

It's also created special delivery trucks that will finish cooking pizzas during the journey to hungry customers if approved by the Santa Clara County Department of Environmental Health.

Awesome. Wont be long before sandwiches, burgers, fries, cookies, and a full gourmet meal delivered freshly made right to your home.
Robots will make it, robots will deliver it. Just the way you want it. No tips required.

4   Strategist   2016 Jun 24, 9:59am  

And robots don't pick their nose while cooking.

5   indigenous   2016 Jun 24, 10:00am  

Not just minimum wage jobs either. What was it you do for a living again?

6   zzyzzx   2016 Jun 24, 10:00am  

I know the person in the article said that the pizza was good, and it probably was by Silicon Valley standards, but I'm sure it's not as good as what myself (or Ironman or ECBB) are used to. Seriously, I had someone from that are visiting me earlier this year and I took him to my favorite local place and he said that he could not buy pizza that good where he lived.

7   zzyzzx   2016 Jun 24, 10:01am  

DieBankOfAmericaPhukkingDie says

Wow, this ASSHOLE! really expects someone to give a shit.

If they pass the cost savings onto the consumer, then people will give a shit.

8   indigenous   2016 Jun 24, 10:02am  

zzyzzx says

I know the person in the article said that the pizza was good, and it probably was by Silicon Valley standards, but I'm sure it's not as good as what myself (or Ironman or ECBB) are used to. Seriously, I had someone from that are visiting me earlier this year and I took him to my favorite local place and he said that he could not buy pizza that good where he lived.

Why is that?

9   zzyzzx   2016 Jun 24, 10:03am  

Strategist says

And robots don't pick their nose while cooking.

Or spit in the food. Obligatory Jesse Jackson reference:

10   justme   2016 Jun 24, 10:10am  

A truck with 62 pizza ovens in it? That sounds incredibly inefficient from an energy standpoint. The electricity for the ovens has to come from somewhere, and making the electricity with an internal combustion engine is much less efficient than having a stationary kitchen on the electric grid, or better, the natgas grid.

But if the heating time for the oven is 3min15sec, I doubt the ovens are natgas-based.

In short, it sounds like a quintessential American idea: Burning lots of oil and releasing lots of CO2 just to do something that dumb consumers think is "cool".

Also not impressed by the sauce-spreading robot. That stuff is real simple This is not high tech, it is just a novelty. And is the cost of spreading sauce on a handmade pizza really a significant part of the labor? And who opens the can for the robot?

This company has DUMB written all over it. I'll be happy to eat my words if the company can make a convincing case, but from the details provided it looks immensely stupid.

11   Strategist   2016 Jun 24, 10:20am  

zzyzzx says

Strategist says

And robots don't pick their nose while cooking.

Or spit in the food. Obligatory Jesse Jackson reference:

Racist scum bastard.

12   indigenous   2016 Jun 24, 11:24am  

Ironman says

I've had pizza in other parts of the country and it definitely doesn't compare to what we get on the East Coast.

Why?

13   zzyzzx   2016 Jun 24, 11:39am  

Ironman says

I've had pizza in other parts of the country and it definitely doesn't compare to what we get on the East Coast.

Can you make any recommendations in Atlantic City? I almost tried Geno's since I was at the Taj. Ended up going to someplace on the boardwalk instead. I like Walt's Primo's.

14   zzyzzx   2016 Jun 24, 11:47am  

Ironman says

Multiple reasons. The consistency of the crust, the type of cheese and other toppings, the sauce.

I've had pizza in Florida and I wasn't sure if I was eating it or the cardboard box it came in.

I agree 100%, there is a lot of details that go into pizza that includes everything to exactly what type of flour is used to how sweet the sauce is, to exactly what type of cheese(s) are used, and if anything in the process is ever frozen. That, and if you have to have toppings on your pizza, then you are buying pizza from the wrong place! Sure, sometimes toppings are nice, just for variety, but truly good pizza is really good without them (meaning just the crust, sauce, and cheese). Sadly most people don't know this, and probably can't even buy what I would consider to be a good pizza where they live.

15   zzyzzx   2016 Jun 24, 11:48am  

Ironman says

Can you make any recommendations in Atlantic City?

Actually no, I haven't had pizza there. When we go down there, mama makes me take her to little better places.

What about the Walt's Primo pizza in Egg Harbor Township?

16   HEY YOU   2016 Jun 24, 2:18pm  

Another great tech idea. The robot will test all ingredients for hormones,steroids,antibiotics,gmo. & test the water used in the recipe for prescription drugs,fracking waste,lead.
Technology is god.
FMTT!

By the way metal/wire brain spread more sauce closer to the edge. I'm not paying for overcooked flour.

17   Ceffer   2016 Jun 24, 2:23pm  

I want my pizza delivered between the legs of a RealDoll who's is whispering, "OHHHHH, I love a man with pizza breath!"

18   Strategist   2016 Jun 24, 2:25pm  

Ceffer says

I want my pizza delivered between the legs of a RealDoll who's is whispering, "OHHHHH, I love a man with pizza breath!"

Pussy flavored pizza sauce. What toppings would you like?

19   indigenous   2016 Jun 24, 2:32pm  

You mean anchovies?

20   RWSGFY   2016 Jun 24, 3:21pm  

So this is how "one day without illegal aliens" looks like....

21   MisdemeanorRebel   2016 Jun 24, 6:33pm  

How come hotels aren't using the round vacuum "robots" yet? It certainly would save manpower hours by allowing the staff to concentrate on fluffing pillows and spraying lysol,,,

22   Dan8267   2016 Jun 24, 6:58pm  

thunderlips11 says

ow come hotels aren't using the round vacuum "robots" yet?

My guess is that they are too easily stolen. Hotels are full of towel thieves who would love to get a roomba for free.

23   indigenous   2016 Jun 24, 7:16pm  

thunderlips11 says

How come hotels aren't using the round vacuum "robots" yet? It certainly would save manpower hours by allowing the staff to concentrate on fluffing pillows and spraying lysol,,,

It's called unions

24   zzyzzx   2016 Jun 24, 7:21pm  

indigenous says

It's called unions

And lawsuits.

25   theoakman   2016 Jun 24, 8:31pm  

This is great if you want your pizza tasting like it came off an assembly line.

26   indigenous   2016 Jun 24, 8:36pm  

theoakman says

This is great if you want your pizza tasting like it came off an assembly line.

Even the east coast pizza that Ironman and Zzyzzx talk about has a reciepe.

27   Strategist   2016 Jun 24, 8:45pm  

indigenous says

thunderlips11 says

How come hotels aren't using the round vacuum "robots" yet? It certainly would save manpower hours by allowing the staff to concentrate on fluffing pillows and spraying lysol,,,

It's called unions

It's called DAMN unions.

28   indigenous   2016 Jun 24, 8:46pm  

Strategist says

It's called DAMN unions.

Unions are fine unless they are public unions.

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