patrick.net

“It turns out men don't like to be insulted and classified as overly masculine, raging sexists – and they're dumping the brand,”

Who would have ever imagined that?

P N Dr Lo R says

“It turns out men don't like to be insulted and classified as overly masculine, raging sexists – and they're dumping the brand,”

Who would have ever imagined that?

It doesn't matter. No one was fired and they were all probably promoted.

Should come across great on her resume: "Shaved $8 billions from gillette."

People keep repeating the $8b figure but much/most of that is from charges that predate the toxic masculinity campaign, some of them by literal decades.

Much as I'd like to stroke my justice boner over them losing money from that campaign, I think we'll have to wait for NEXT year's annual report for the numbers to reflect its actual effects.

Automan Empire remarks, "People keep repeating the $8b figure but much/most of that is from charges that predate the toxic masculinity campaign, some of them by literal decades. Much as I'd like to stroke my justice boner over them losing money from that campaign, I think we'll have to wait for NEXT year's annual report for the numbers to reflect its actual effects."
Maybe so, but, the coincidental timing is intriguing and the ad campaign at a minimum exacerbated the drop in market.I would also note that no one seems to have switched to Gillette because of the ads and many are like me not ever going to use Gillette again. So that means it will have long-term negative effects on Gillette.
maybe SJWs like Alex (commenter on the article), I don't think males ruined Gillette with their salty fragile feelings, can in crease the damage.
Screw Gillette and SJWs I do not need t be told what my opinions and actions must be from them.