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Stop donating your customers' data to Google Analytics


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2020 Jan 22, 7:16am   273 views  0 comments

by Patrick   ➕follow (55)   💰tip   ignore  

https://dev.to/goatandsheep/stop-donating-your-customers-data-to-google-analytics-191

In 2020, with better alternatives available, using Google Analytics (GA) to track your web usage is nothing short of donating data to a multinational corporation. Aside from only letting you sample 25% of your traffic, GA is a free ticket for them to sell your customers' data to their advertising partners.

Compared to AWS Pinpoint, which is even HIPAA compliant, GA works by asking you to add a tracker to your website that cross examines your customers' habits across all the websites they use to find out everything about them.

And if you think that's okay, you should take your head out of the sand because consumers are demanding it.


It's much worse than that.

All those sites with Google spyware installed can read and modify anything on the page without the customer's knowledge.

It's especially galling that government sites that we are forced to use include Google spyware as well.
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