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Unless otherwise noted, page numbers refer to the 2004 Ig Publishing edition, ISBN 0970312598 (The text begins on p. 35, after an introduction by Mark Crispin Miller.)
On Propaganda:
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
p. 37
In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons [...] who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind, who harness old social forces and contrive new ways to bind and guide the world.
p. 37–38
In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.
p. 39
Propaganda is the executive arm of the invisible government.
p. 48
Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities .. about immigration who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?
p.59
The new profession of public relations has grown up because of the increasing complexity of modern life and the consequent necessity for making the actions of one part of the public understandable to other sectors of the public. It is due, too, to the increasing dependence of organized power of all sorts upon public opinion. Governments, whether they are monarchical, constitutional, democratic or communist, depend upon acquiescent public opinion for the success of their efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts.
The public relations counsel, then, is the agent who, working with modern media of communications and the group formations of society, brings an idea to the consciousness of the public.
p. 63
If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?
Page 71 (1928 edition?)
If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences.
Page 73 (1928 edition)
But when the example of the leader is not at hand and the herd must think for itself, it does so by means of clichés, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word interests to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessary corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action.
By playing upon a old cliché, or manipulating a new one, the propagandist can sometimes swing a whole mass group emotions.
Page 74
It is chiefly the psychologists of the school of Freud who have pointed out that many of man's thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress. A thing may be desired not for its intrinsic worth or usefulness, but because he has unconsciously come to see in it a symbol of something else, the desire for which he is ashamed to admit to himself...This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology...Human desires are the steam which makes the social machine work. Only by understanding them can the propagandist control that cast, loose-jointed mechanism which is modern society.
Page 75 as quoted in Historical Archaeologies of Capitalism edited by Mark P. Leone, Jocelyn E. Knauf, p.40
While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly.
Page 84
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.
Page 109
One reason, perhaps, why the politician today is slow to take up methods which are a commonplace in business life is that he has such ready entry to the media of communication on which his power depends.
The newspaperman looks to him for news. And by his power of giving or withholding information the politician can often effectively censor political news. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources.
Page 120
Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear.
Page 123
On public opinion:
When Napoleon said, 'Circumstance? I make circumstance‚' he expressed very nearly the spirit of the public relations counsel's work.
p. 51
Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity.
p. 133
Let us assume that our problem is the intensification in the public mind of the prestige of a hotel. The problem for the public relations counsel is to create in the public mind the close relationship between the hotel and a number of ideas that represent the things the hotel desires to stand for in the public mind.
p. 168
The public relations counsel, therefore, is a creator of news for whatever medium he chooses to transmit ideas. It is his duty to create news no matter what the medium which broadcasts this news.
p. 171
The only difference between "propaganda" and "education," really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.
p. 212
And I get the impression that now the Old Yankees have decided to exclude the Jews from their cabal.
https://palexander.substack.com/p/how-did-we-get-here-edward-bernays
He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations. His uncle was psychoanalyst Sigmund Freud.
His argument is that the masses will be controlled regardless, so people may as well take up the mantle and control them - but ethically - in that book.
richwicks says
His argument is that the masses will be controlled regardless, so people may as well take up the mantle and control them - but ethically - in that book.
Ethical control is an oxymoron. Only people with god complexes talk like that.
Black Lives Matter Global Network Foundation is suing the Tides Foundation, a progressive nonprofit, for $33 million.
Apparently, Tides - a Los Angeles-San Francisco-based nonprofit - has been dishing out cash to anti-Israel protest groups on campuses, but they're getting called out for some other shady business.
The lawsuit, which is a whopping 285 pages, alleges that Tides held onto over $33 million in donations meant for the radical BLM breakaway group run by anti-police activist Melina Abdullah and is accused of straight-up fraud.
Why is there always fraud wherever and whenever BLM is involved?
The lawsuit was filed on Monday at the California Superior Court, Los Angeles County. ...
Infamous billionaires George Soros and his son Alex have pumped almost $14 million from their Open Society Foundations into Tides. Tides then uses this money to back activist groups like the pro-Palestinian Adalah Justice Project and others that are stirring up protests on college campuses.
According to the lawsuit, Tides has over $1.4 billion in assets and supposedly operates like a bank, except it's not held to banking regulations.
Toby Rogers
uTobian
Imagine that you have $10,000 to invest. You put it into savings or the stock market and hope for the best.
But what if you have $100,000,000,000 to invest? You already own the banks and you already own the best companies listed on the stock exchange. You also already own the politicians. You’ve squeezed as much profit as you can from this system but you still want larger rates of return. So you go looking for insane grifts — pandemics, chronic disease, vaccines, wars/rebuilding, and climate.
That’s the essence of the problem right there.
Chatham House, the name commonly given to The Royal Institute of International Affairs, is an extremely influential “think tank” based in London.
It has enjoyed the patronage of the British monarchy for a century now, with Charles III recently joining the list of royal backers. ...
Readers of the “insider” US historian Professor Carroll Quigley will know that he identified Chatham House as the most important vehicle for the public-private Anglo-American Establishment that he saw dominating the corridors of power on both sides of the Atlantic.
It was formally established in 1920, gaining its Royal charter in 1926, and a sister organisation, the Council on Foreign Relations (CFR), was set up in the USA. ...
Quigley refers to the movers and shakers behind these organisations as the “Milner Group”, because of the key role of journalist turned civil servant Alfred Milner (pictured), which seems to have begun after a dinner with Lord Rothschild in 1891.
Quigley relates that Milner later found lucrative employment as “confidential adviser to certain international financiers in London’s financial district”.
He became a member of the board of the London Joint Stock Bank (later the Midland Bank), a director of the Mortgage Company of Egypt and of the Bank of British West Africa, and chairman of the Rothschilds’ Rio Tinto Co.
While Chatham House pretends to be “independent”, Quigley stresses that this is not at all so and warns of the sinister implications of its true function.
“The Milner Group controls the Institute. Once that is established, the picture changes. The influence of Chatham House appears in its true perspective, not as the influence of an autonomous body but as merely one of many instruments in the arsenal of another power.
“When the influence which the Institute wields is combined with that controlled by the Milner Group in other fields – in education, in administration, in newspapers and periodicals – a really terrifying picture begins to emerge…
“The picture is terrifying because such power, whatever the goals at which it may be directed, is too much to be entrusted safely to any group…
Manningham-Buller was also a member of the Board of Governors of the Wellcome Trust from 2008 to 2021 and chair of the Wellcome Trust’s Board of Governors from 2015 to 2021.
This British “charity” is closely linked to Big Pharma and its Covid “vaccines”.
Manningham-Buller was – needless to say! – an enthusiastic supporter of the full range of Covid-pretexted propaganda and restrictions.
She wrote the foreword to a 2022 report on the work of the Emergency, Preparedness and Response Health Protection Research Unit (EPR HPRU) at King’s College London, in partnership with the UK Health Security Agency, which focused on the use of “behavioural science” during the Covid period.
And she declared: “If anyone had any doubt about the critical importance of behavioural science, those doubts should have been roundly dispelled by the urgent and compelling need for it during the pandemic.
“When asked to chair the Advisory Board of the unit, I accepted at once, partly because of my own background in MI5 – where our in-house behavioural science unit had proved invaluable over many decades – and partly because of what I saw of the discipline during my dozen years at the Wellcome Trust”.
Manningham-Buller enthused: “In its work on Covid-19 the unit has demonstrated how important and necessary it is. ...
This is a deep dive into the possibility that similarities in the design of the genetic COVID vaccines that magically appeared overnight in February 2020 were more than coincidental.
The findings are significant because they imply collusion, not competition, between all the vaccine companies who shared a (yet to be determined) common goal. ...
So it seems that whichever way you slice this the CRISPR companies stand to make trillions of dollars on the back of the genetic therapy vaccine rollout because, should there happen to have been genomic integration, they now have access to:
Targeted gene editing - because a known gene sequence would now exist in your genome that ends in a CGG PAM and is unique enough that targeting it with CRISPR-Cas9 gene editing might not result in fragmenting your whole genome
A theoretically simple, quick, diagnostic test for the presence of the vaccine sequence in your blood in case somebody decided that that should be the marker of whether you were considered a “valid” in society, as depicted in GATTACA..
Now obviously nobody would do that would they? I mean, that would require collusion between a bunch of fluffy benevolent corporations who have no intention of providing a means to a digital-ID based on your genomic signature.
Since civil service has been completely corrupted
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WTF?
How can global policy and media across the world be so coordinated?
Kind of makes one tempted to believe in "conspiracy theories".
I really do think there is a cabal of billionaires who own the media and the government and which shifts course when things start to get hot, like right now. They are not "the Jews" but a collection of billionaires from many countries. Many of them are Jewish, but many are not.
Can we identify them by name? Bezos and Gates for sure, but what are the other names? I would especially like to know the names of the ones that desperately want to remain hidden. Klaus Schwab? Top leaders in China like Xi Jinping?
https://scholar.princeton.edu/sites/default/files/mgilens/files/gilens_and_page_2014_-testing_theories_of_american_politics.doc.pdf?source=patrick.net