Why memes are so effective

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2022 Jul 22, 6:32pm   35,127 views  366 comments

by Patrick   ➕follow (59)   💰tip   ignore  




lying with taut talking points or evocative images is easy. hell, that’s what they’re for.

but memes that lie mostly do not work.

they are not funny or evocative because the analogy fails. it’s code that won’t compile. only that which draws valid comparison sets off the associational informational cascade that leads to the vast enhancements in informational density that make this modality special.

and without that your meme loses its potency.

you can only tell people so much in a brief span.

that’s why they call it an “attention economy.”

the true meme gets you to run code you already have installed.

that’s why it is so powerful and why its effect cumulate.

we are just starting to see the capability of this jump in communication evolution.

it will shake worlds.

and this is a glorious thing.

it skewers everything.

no one is safe.

(not even if they were promised that there would be a monkey to help them)

the speed with which this can pour a spicy glass of “shut the hell up” and provoke real thought by eliciting and evoking analogy is unprecedented as is the sublime, anarchic free market to select and spread the best means of doing so.

once, the powers that be needed fear only a few cartoonists and voices and could easily suppress their spread. now you must fight against the full force of the insight and creativity of the global myriads and the relentless upvote of the informational instantiations which best work to convey meaning as infallibly adjudicated by an audience of billions that play off one another like jazz night at birdland.

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208   Ceffer   2023 Dec 30, 3:13pm  

Memes are the communication equivalent of low tech war tactics defeating high tech MIC assets. Can you say Afghanistan? Their basic metric and grip come from truth rather than propaganda.

Need to keep Patrick plumped with memes so that when he publishes "Patrick's Book of Memes", he'll get rich and keep the site going.
213   HeadSet   2024 Jan 1, 8:33am  

Patrick says

This may be a joke, but in Britain it is uncomfortable close to actual events.
217   HeadSet   2024 Jan 6, 6:24am  

Patrick says

Being disliked by Bruce Lee could be dangerous,

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