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Why memes are so effective


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2022 Jul 22, 6:32pm   48,432 views  511 comments

by Patrick   ➕follow (61)   💰tip   ignore  

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-735

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-a5e


lying with taut talking points or evocative images is easy. hell, that’s what they’re for.

but memes that lie mostly do not work.

they are not funny or evocative because the analogy fails. it’s code that won’t compile. only that which draws valid comparison sets off the associational informational cascade that leads to the vast enhancements in informational density that make this modality special.

and without that your meme loses its potency.

you can only tell people so much in a brief span.

that’s why they call it an “attention economy.”

the true meme gets you to run code you already have installed.

that’s why it is so powerful and why its effect cumulate.

we are just starting to see the capability of this jump in communication evolution.

it will shake worlds.

and this is a glorious thing.

it skewers everything.

no one is safe.

(not even if they were promised that there would be a monkey to help them)

the speed with which this can pour a spicy glass of “shut the hell up” and provoke real thought by eliciting and evoking analogy is unprecedented as is the sublime, anarchic free market to select and spread the best means of doing so.

once, the powers that be needed fear only a few cartoonists and voices and could easily suppress their spread. now you must fight against the full force of the insight and creativity of the global myriads and the relentless upvote of the informational instantiations which best work to convey meaning as infallibly adjudicated by an audience of billions that play off one another like jazz night at birdland.


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415   Patrick   2024 Aug 17, 4:26pm  

https://mises.org/mises-wire/taxation-brazil-has-become-laughable-spectacle


One of the oldest weapons against politics is humor, and it is precisely this that politicians detest the most. They cannot understand themselves as targets of jokes because they see themselves as anointed and enlightened leaders, guiding the ignorant masses. They also despise humor because they cannot control it. Often, humor arises spontaneously, as seen recently with memes associated with Brazil’s finance minister, Fernando Haddad.

There has been an explosion of satires created with mobile apps and artificial intelligence tools, linking him to movies and TV series. One such meme was displayed on a billboard in Times Square, New York, portraying him as “the Tax Human,“ a parody of the hero “the Human Torch.“ These memes have proliferated due to recent tax increases. ...

As I mentioned, humor is an ancient tool against statist follies and tax hikes. In the comedy “The Wasps“ (422 B.C.), Aristophanes satirizes the Athenian judicial system and the heavy tax burdens that sustain inefficient bureaucracy. Roman poet Juvenal, in his “Satires” (A.D. 100-127), criticized government corruption, including the heavy taxes levied on citizens.

Before the Jewish revolt of A.D. 70, Jerusalem was governed by Roman procurator Gessius Florus. He is remembered for plundering entire cities and charging “tolls“ from thieves to let them freely practice their “profession.“ Taxes continuously increased. In A.D. 66, seeking prestige and money, he stole 17 talents of gold (a little more than half a ton) from the temple of Jerusalem. The Jews mocked him by begging in the streets of Jerusalem with baskets in hand, asking for money for the “poor procurator.“ Gessius Florus was furious with the mockery. ...

And, of course, we need more memes. As Hans-Hermann Hoppe aptly said, one of the greatest threats to the state is humor and laughter. The government wants us to respect it, to take it seriously. But the truth is that they know how dangerous it is when people start laughing at the government. So, always remember: Laugh and mock the government as much as you can.
425   Patrick   2024 Aug 30, 12:14pm  

https://www.zerohedge.com/political/democrats-trying-censor-ai-created-memes-election


Ahead of the election in November, Democrats in the House are attempting to have the FEC issue rules to enable censorship of images created specifically by the Grok, the AI developed by Elon Musk’s X.

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