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Why memes are so effective


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2022 Jul 22, 6:32pm   34,652 views  364 comments

by Patrick   ➕follow (59)   💰tip   ignore  

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-735

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-a5e


lying with taut talking points or evocative images is easy. hell, that’s what they’re for.

but memes that lie mostly do not work.

they are not funny or evocative because the analogy fails. it’s code that won’t compile. only that which draws valid comparison sets off the associational informational cascade that leads to the vast enhancements in informational density that make this modality special.

and without that your meme loses its potency.

you can only tell people so much in a brief span.

that’s why they call it an “attention economy.”

the true meme gets you to run code you already have installed.

that’s why it is so powerful and why its effect cumulate.

we are just starting to see the capability of this jump in communication evolution.

it will shake worlds.

and this is a glorious thing.

it skewers everything.

no one is safe.

(not even if they were promised that there would be a monkey to help them)

the speed with which this can pour a spicy glass of “shut the hell up” and provoke real thought by eliciting and evoking analogy is unprecedented as is the sublime, anarchic free market to select and spread the best means of doing so.

once, the powers that be needed fear only a few cartoonists and voices and could easily suppress their spread. now you must fight against the full force of the insight and creativity of the global myriads and the relentless upvote of the informational instantiations which best work to convey meaning as infallibly adjudicated by an audience of billions that play off one another like jazz night at birdland.


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88   Patrick   2023 Aug 1, 1:04pm  

https://boriquagato.substack.com/p/when-the-arbiters-of-truth-become


there was recently a new dump of subpoenaed documents about censorship on facebook. you can read the whole sweep of it HERE in longtime gatopal™ justin hart’s brownstone article.

it features the usual villains up to the usual villainy of “white house pressures social media to take down “disinformation” with all the subtlety (and half the charm) of a mobster named “molotov vinne” admiring your hay barn and asking if you had ever considered buying fire insurance.




... but where is starts to get both absurd (and telling) is that they were also coming after memes.




now, one the one hand, this is gratifying. it shows we are winning and that they fear our memes because they know that this is the revenge of the shape rotators and that they cannot compete with the informational density of memetic communication that has done so much to retake rationality from the dreary deluge of emotional imagery.

memes work like mental macros. they connect concepts. they elicit full and crosslinked comprehension in a manner and speed with which other media cannot compete. (long discussion HERE https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators ) ...

consider the possibility that the reason they hated that meme so much is that it showed people the way. SV40 promoters are oncogenic (cancer causing) and the surge in cancer rates has been large and enduring. something seems to be up and answers need to be demanded. ...

because pfraud is not only a pfelony, it’s a reason to breach the liability shield of emergency use authorization (EMA).

and obviously, quite a lot of quite powerful people might find themselves in quite a lot of hot water in such a scenario.

which is why they do not want you to be able to talk about it or to demand it.

back room omerta is the last refuge of the scoundrel but the first principle of the grifter.

this is WHY they push so hard to take speech rights. they use every trojan framing in the book to find some corner case where someone spoke in some odious fashion that no one wants to stand up and defend. but we need to.
94   GNL   2023 Aug 8, 6:07am  

Damn good memes. You're giving @Booger a run for his money.
102   HeadSet   2023 Aug 13, 12:17pm  

The_Deplorable says






Odd, that graphic likens the media is a hero by protecting the people from a truth that would harm them.
103   The_Deplorable   2023 Aug 13, 12:40pm  

HeadSet says
"Odd, that graphic likens the media is a hero by protecting the people from a truth that would harm them."

No. The media is in fact preventing the truth from reaching the people and it is beginning to crack...
104   HeadSet   2023 Aug 13, 1:18pm  

The_Deplorable says

No. The media is in fact preventing the truth from reaching the people and it is beginning to crack...

Yes, but "the people" would be destroyed by the flood. Maybe this:


105   richwicks   2023 Aug 13, 1:33pm  

HeadSet says

The_Deplorable says


No. The media is in fact preventing the truth from reaching the people and it is beginning to crack...

Yes, but "the people" would be destroyed by the flood. Maybe this:





Hey Normies. The US overthrow Ukraine in 2014, and the US has been funding civil war ever since then, and wants direct war with Russia. They lied about Assad gassing his own people, we're there just to steal oil and expand Israel. It lied about Qaddafi as well, France wanted to keep the Libyans poor and have better access to Libya's oil. Your news media is completely controlled by the intelligence agencies, and they are merely propaganda now. We tripled opium production in Afghanistan during our 20 years of war, but we weren't able to put in a pipeline form the Caspian sea which was the main reason for the Afghanistan war. 9/11 was a joint operation between Israel, the CIA, and Saudi Arabia. The US has to produced outrage to go to 20 years of war, it's been very productive for the defense contractors.

The government just poisoned more than 1/2 the population with an entirely experimental serum. There was no pandemic. Sars-cov2-19 was created by the US government and intentionally released. All the Chinese people we showed you passing out on the street in 2019 were actors. There was no need to shut down the economy, the 6 feet rule we just made up for fun, and the masks was so we could identify the obedient sheep.

Immigrants are being imported because they can be treated like slaves, it's designed to destroy the middle class, our elections are all frauds, nobody in government cares, you're all a bunch of idiots.

Think a dump of data like that on your average person wouldn't drown them? Their defense mechanism is "no, that's crazy talk!"
106   The_Deplorable   2023 Aug 14, 12:21am  

HeadSet says

Yes, but "the people" would be destroyed by the flood. Maybe this:



Yes! This is a much better meme!
115   Patrick   2023 Aug 25, 8:02pm  

https://celiafarber.substack.com/p/how-i-stopped-worrying-about-despotism


What I now think will save us, is saving us right now, is our sense of the absurd, the ridiculous and above all, the hilarious.

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