patrick.net

AmericanKulak says

It's not a boycott, this is a permanent REJECTION of Bud.

I say this is bigger. It's not a rejection of Bud Light as a beer, it's nullification of sexually deviant values by the American people. I was just listening to an interview with a Tennessee senator where they talked about how the federal government was brought to their knees, and the War on Us largely rendered impotent by a bunch of pot heads. Think about it. Cannabis is practically legal today because of fucking stoners, people who sit around and "get the munchies" defeated one of the most powerful entities in this country. And they never fired a fucking shot. All they did was refuse to comply.

Is it sinking in yet? The people are vastly, vastly more powerful than central banks or standing armies. All we have to do is say no.

Ate at a restaurant in Yuma over the weekend. Bud Light and Budweiser were the cheapest beers on a menu full of macro-brews. Did hear a guy behind us order one out loud.

NuttBoxer says

Ate at a restaurant in Yuma over the weekend. Bud Light and Budweiser were the cheapest beers on a menu full of macro-brews. Did hear a guy behind us order one out loud.

People will still buy it. I think there's a lot of hyperbole around it. Fact is they know their numbers. They can scale back production and lose less. It was a dumb ass decision for sure, but this Doomsday outlook is not realistic. If you want a beer and you're on a boat and the only beer is Bud Light, are you going to say no if you didn't pay for it?

I'd venture to guess half of all alcohol sales are sales people taking customers out or at parties or sporting events. Tailgating at a Brewers v Cubs game in Milwaukee this summer. There will be Bud Light. Hosting a fish fry for my wife's company where I do the grilling. There will be Bud Light. You think the marketing chick at a corporate event that's purchasing the booze has any clue? I always bring my own cooler to any of my wife's events.

We'll see that summer has started. I could be proven wrong. They have a drop, but I don't think it will be as dramatic as people that don't know their numbers are predicting. The major news networks would be out of business if it worked that way. Bud Light is here to stay. I don't like it, but in a pinch, whatever.

After 2024 Covid will be a relic of the past. No one will even remember it and we shut down for 2 years. A tranny on a beer can is 6 months of shit sales. They're a legacy beer brand. Alcoholics that like cheap beer will keep drinking it. Just like people keep smoking cigarettes. Hell they don't even have advertising and people keep buying them.

NuttBoxer says

Ate at a restaurant in Yuma over the weekend. Bud Light and Budweiser were the cheapest beers on a menu full of macro-brews. Did hear a guy behind us order one out loud.

You should have referred to it as gay beer loud enough for him to hear you.

I've been putting off this report.

Memorial day, my adult daughter and he boyfriend, used to bring Bud Light to family functions. On Memorial day they brought Lite Beer, though I had to inform them Miller is also owned by InBev but it was a start.
I keep asking servers in restaurants, and stock boys near the beer cooler in grocery stores if anyone is buying Bud Light. I never get a "Yes they still buy it." They always seem nervous that I asked, and they might get in trouble if they answer honestly.
Finally Cafe 27 out in the Everglades, a weekend music hotspot. I discovered it this year with my buddy. .We go there sometimes on Thursday night, Saturday or Sundays. They have buckets with Bud Light branding on it, and had ads featuring Bud Light buckets, when I used to look around, it appeared that Bud Light was the beer of choice. Most everyone of the 400 + patrons all had a Bud light in their hand or on the bar or table in front of them. This past Sunday I could not see a nary Bud Light in the whole place. There is zero Bud Light promotional material anywhere. But strange, as I took inventory what the few hundred were drinking. I could not pick out a concise clear winner. It seems people drink all sorts of beer. It seemed like an equal distribution of every beer they offered(Other than Budweiser products) with no clear winner prevailing as the preferred among everyone.
I did not see any Budweiser light or regular.

My shallow Hal interloper buddy finally registered what's going on. He likes to drink Bud Light Premium that blue bottle swill that taste like bum armpit sweat. He wouldn't give it up no matter what I told him. He likes giving me mental wedgies when we discuss politics by going Left to anything I say. Just to get a rise out of me. But after seeing all of the folks at Cafe 27 not drinking Bud Light and being the follower that he is. He now denounces Bud Light because he doesn't want to seem unhip or not cool. What a putz!

zzyzzx says

You should have referred to it as gay beer loud enough for him to hear you.

We talked about the price a bit, although I think in Spanish. Two fat guys, would have felt mean saying anything.

Tenpoundbass says

Memorial day, my adult daughter and he boyfriend, used to bring Bud Light to family functions. On Memorial day they brought Lite Beer, though I had to inform them Miller is also owned by InBev but it was a start.

Yuengling has a brewery near Tampa. You should be able to get it.
https://www.yuengling.com/tampa/

https://www.thegatewaypundit.com/2023/06/report-bud-light-risks-losing-retail-shelf-space/

REPORT: Bud Light Risks Losing Retail Shelf Space if They’re Unable to Reverse Plunging Sales

Well they stores probably do need to stock more Yuenging and Sam Adams.... And maybe some of this stuff:

Tenpoundbass says

I had to inform them Miller is also owned by InBev

You may want to check that. Isn't Miller owed by Molsen-Coors?

Yes, i think Miller is owned by Molsen-Coors.

I don't see Miller on this memes, not that that's any kind of proof, but it looks like a good reference to bookmark:

Patrick says

Yes, i think Miller is owned by Molsen-Coors.

I don't see Miller on this memes, not that that's any kind of proof, but it looks like a good reference to bookmark:

I want to simplify this for everybody.

Have you ever seen or heard an advertisement for the product?

Don't buy it.

There, problem solved!

You are paying for the advertisement itself, and this makes the product worse, because instead of paying money to make the product better, they are paying money to get you to buy the product.

And I'm totally serious. I'm in Silly Con Valley Commiefornia, there's a TacoBell here, it blows my mind they exist. There's SO MANY burrito holes here, and they vary in quality, but none of them are worse than TacoBell, and nearly all of them are less expensive. Some are more expensive, and they're great generally. They don't keep in business by producing an inferior product of heavily advertised corporations.

I'm drinking Numb&Number beer right now:



Who the fuck has heard of this? Fall River Brewing. Ever heard of them? No? Well that's fine, probably you can't get it, and if you could, you could find a perfectly fine substitute or even better for the same price. They are certainly more expensive than "Bud Light", but the alcohol content is twice Bud Light and I actually enjoy drinking this.

And yes, I know the name and the image is a gimmick. I still enjoy it, and I've never seen an advertisement and yet people purchase it. I guess the "hook" is the stupid advertisement on the can, but I do enjoy it.

What I find funny is that they are appealing to the Millennials that saw the film "Dumb and Dumber", and are NARROWLY escaping a lawsuit. What else could that be a reference to? I've never seen the film BTW.

Tenpoundbass says

My shallow Hal interloper buddy finally registered what's going on. He likes to drink Bud Light Premium that blue bottle swill that taste like bum armpit sweat. He wouldn't give it up no matter what I told him. He likes giving me mental wedgies when we discuss politics by going Left to anything I say. Just to get a rise out of me. But after seeing all of the folks at Cafe 27 not drinking Bud Light and being the follower that he is. He now denounces Bud Light because he doesn't want to seem unhip or not cool. What a putz!

It's fucking glorious.

There's always going to be people like Shallow Hal up in TPB's post who keep at it until it's untenable.

I had a thought today about Tradcucks and Leftcucks being the same: They both want you to shut up and sacrifice. The latter to support those in 'need' with all your ability. The former to support those who 'need' chotskies that keep the Traduck underwriters (Marketing First Preachers, Housewares Salesmen, Cheesecake Factory Chain owners, Jewelry Franchises) in business to the best of your ability.

Tenpoundbass says

My shallow Hal interloper buddy finally registered what's going on. He likes to drink Bud Light Premium that blue bottle swill that taste like bum armpit sweat. He wouldn't give it up no matter what I told him. He likes giving me mental wedgies when we discuss politics by going Left to anything I say. Just to get a rise out of me.

I have to honestly consider if these people are actually human at this point.

If it's impossible to talk to them honestly, if they cannot be honest in a conversation, what exactly are you talking with?

I don't mind disagreement, but when I am talking to a thing I'm talking to which just eternally fucks with me? When they never reflect their actual thinking? I've run into people like that, and it's poison. It's really not human. It's a facade of something mimicking a human being.

I don't know, perhaps they have high levels of mental discord. I don't have any at this age. They are either insane or insincere.

richwicks says

Have you ever seen or heard an advertisement for the product?

This is true. Micro Brewery's don't advertise, ever.

NuttBoxer says

This is true. Micro Brewery's don't advertise, ever.

True to an extent. They do get their drafts into dive bars and other places. The draft handles are a form of marketing. It's more subtle. No they're not doing TV ads or or being the "preferred brand" at a sports stadium or something.

Was out there last fall. A micro brewery has an amphitheater in Missoula, MT. The Elm in Bozeman, MT. Kettlehouse. Average beer at best. Cool venues for a show. But that's how the smaller ones advertise now. They make it a bigger business besides beer. Two Brother nearish me, have food, beer and music. It is not so much about the actual beer, although it has to be drinkable.

NuttBoxer says

richwicks says

Have you ever seen or heard an advertisement for the product?

This is true. Micro Brewery's don't advertise, ever.

I'm pointing out that the more a product is advertised, the worse the product is in terms of cost/quality - and there is NO exceptions to this, ever.

You want to buy the world's worst hamburger? McDonald's, Burger King, Wendys is where you'll get one. The worst taco? Taco Bell.

They will take Bud Light and repackage it to Busch Lite...
It would not surprize me that is what they are doing..
We are seeing this product in Stores in Southern Illinois.... BIG Displays as soon as you walk into the store.
You want to screw them big time, then boycott all their brands
https://www.anheuser-busch.com/brands

That what I did and a lot of others its not bud light it's inbev/Bud every product they touch.

Patrick says

Yes, i think Miller is owned by Molsen-Coors.

Nope, Miller which is part of SABMiller was acquired by Anheuser-Busch InBev. MGD and Miller Lite are Molsen-Coors:
https://miramw.org/uncategorized/is-molson-coors-the-real-winner-in-the-budweiser-miller-merger/
And because you'll need context to understand this:
https://en.wikipedia.org/wiki/SABMiller

That picture doesn't have any of the SABMiller beers.

So just looked at the websites for both mega companies, and it doesn't line up. Further, my parents live in Denver, and they told me Coors is delivered in trucks with the Budweiser logo, and they also know a service tech for Coors who said he's employed by Budweiser.

And if you look up SABMiller, you get all kinds of beer listed depending on which site you go to. And personally, not sure I'd trust the InBev site to list all their beers right now. Their list seemed pretty sparse for the largest distributor in the world.

If you read the merger article I posted above though, you'll not macro-brewery's have seen declining sales for years now. Obviously nothing like the Bud Light backlash, but they've been on their way out for a while.

If you really don't want to support Bud Light's company, the only sure thing I can tell you is don't drink macro-brews. Drink local, non-shitty beer. Or put on your tutu, stand in your front yard, and own it ;)

Or drink Yuengling.
Coors is not AB. It's owned by Molson Coors. The local distributor would be a separate company that happens to distribute both. Either that, or because there is an excess of AB trucks and a shortage of Coors trucks they are contracting out the delivery.

seesaw says

They will take Bud Light and repackage it to Busch Lite...

How does that work? Repackage?

Fact is InBev owns the brands but they're still independent with some oversight. It's like having individual real estate agents in a brokerage. Each brand gets to decide their marketing. Bud massively fucked up and their marketing department. That chick isn't in charge of marketing for Busch.

Busch Lite or heavy Busch as I call it has probably some of the most manly/American themed advertising. You can't find Busch Light everywhere either. Bud, Miller and Coors ARE the national brands. Coors is awful if you're picking the lessor of 3 choices. Amstel Light is a beer that I'm surprised never got into the major league of light beer.

Boycott Bud Light all day, but there are decent beers under the InBev umbrella company that aren't woke. I've never had Red Hook from that graphic, but that gets confused with Red Stripe. So people will boycott a beer on accident that isn't under InBev with regards to Red Stripe, not Hook. Don't drink Bud. That's their market leader. Punish that. Why punish people that had nothing to do with it? All those employees? The marketing execs that didn't fuck up?

I'm all for bus tossing woke shit, but say this is Ted, the most productive Remax agent fucking up. Boycott Ted. No issue there. But did Jack fuck up? No. They have completely different staffs and brands. Fact is I don't want $8-10 craft beers at the bar. I'm frugal... well mostly. This just raises the cost of beer for everyone. The other brands will raise prices, not inflation related either.

WookieMan says

Boycott Bud Light all day, but there are decent beers under the InBev umbrella company that aren't woke. I've never had Red Hook from that graphic, but that gets confused with Red Stripe. So people will boycott a beer on accident that isn't under InBev with regards to Red Stripe, not Hook. Don't drink Bud. That's their market leader. Punish that. Why punish people that had nothing to do with it? All those employees? The marketing execs that didn't fuck up?

Why?

Because it's how the CoC Suckers get away with it.

"Don't punish Disney, sure they push Groomers, and have H1Bs doing all the Tech Stuff, but there are still a few Americans still employed there..."

When the CoC Suckers get you not to boycott, they continue doing what they do and investors are happy.

But if they can't talk you out of it, it'll go from Muh American Jobs (that they don't care about except when pressured to do something they don't want to do) to 401ks being hurty.

Investors must be made to feel the pain, even if there is collateral damage - only financial agony will get them to desist. We must slap back.

and if Yuengling dramatically increases sales from ImBev's hardship, most of the guys driving Distributor Trucks with Bud, will not even leave their current employer - they'll just deliver in trucks with more Yuengling than Bud in the back instead. And 401ks will recover. Long Term HODLRs won't even notice.

Adam Smith talked of enlightened self-interest: Self-interest always remembering the moral, religious, personal honor, and or QoL issues at the same time. Naked self-interest is Somalia. Without social pushback, Disney and ImBev will not change.

Bud Light is over; the brand is maimed. Only a long term recovery with prosthetics will get Bud Light back to where it was, and ImBev won't do the grovelling apology and stance switch necessary. A few ads with Clydesdales with a flag in the background and some glittering generalities won't make up for sponsoring All-Ages Drag Queen shows and pushing a Gay Man Crossdressing.

Don't boycott Human Right Campaign just because their co-founder was tried for sodomy of a minor, think of all the lost jobs!!

This is the slippery slope of ambiguous morality that has led us to exactly where we are today. People who don't have young kids forget how impressionable they are. If they are surrounded with sexual deviancy and perversion, because we want to drink a cheap beer with a dude dressed as a women in front of them, or want to watch our Netflix where the Cuties show is promoted in the background when we start it up, or won't buy our tube socks somewhere else, even though we have to drag our kids past a clothing section where boys are dressed like girls, how is that kid going to think when they get older?

I'm tired of people attacking my way of life because I have a normal family, and want to raise normal kids. But I should care about someone else's job more!? That's some fucked up personal morals, I will continue putting protecting my children, and putting them first. By any means necessary.

NuttBoxer says

I'm tired of people attacking my way of life because I have a normal family, and want to raise normal kids. But I should care about someone else's job more!? That's some fucked up personal morals, I will continue putting protecting my children, and putting them first. By any means necessary.

Hear, hear.

Bud Light knocked out of #1 spot.

While Modelo may have knocked the beer giant down for this month, Bud Light sales make up 9.1% of the total market in 2023. Modelo has 8 percent of the market, “representing a gap of several hundred million dollars.”

Bud Light’s parent company Inbev relinquished U.S. sales of Modelo to Constellation Brands in 2013 due to an antitrust settlement.

Constellation’s chief executive officer, Bill Newlands, said the quick rise in sales was unexpected.

https://www.breitbart.com/politics/2023/06/08/king-of-beers-bud-light-replaced-throne-modelo-especial-reigns/

Decades upon decades of expensive marketing, gone in weeks.

KEEP ATTACKING.

For in war just as in loving, you must always keep on shoving,
Or you will never get your just reward:
For if you’re dilatory in the search for lust and glory
You are up shit creek and that’s the truth, Oh! Lord.
- Patton (attrib.)

AmericanKulak says

Why?

Because it's how the CoC Suckers get away with it.

I'm sorry. You guys are a bit delusional. You want some of these other brands UNDER the InBev umbrella operating independently and kill them over another brand? Killing them all is the worst thing possible. Goose Island has to answer to InBev, but it's their business. They got funding to grow in more markets outside of Chicagoland by InBev. Bud is its own brand, with its own marketing department. Does no one understand this???

Boycotting just drives up the prices of ALL beers. Boycott or don't drink Bud, fine, but there's no point in boycotting other brands under the umbrella. The other brands will just jack prices from the boycott. You could just ignore Bud and move on. Nope. Let's raise the prices of all beers. Supply and demand.

Let's see what everyone is talking about when a 24 case of Miller or Coors is $30-40+. That's where it's going and has nothing to do with inflation. You're just giving attention to trannies as well. That's what they wanted. What do I know. I wasn't in marketing for 15 years. I don't think anyone else here I've read has been. With inflation, if you like beer, enjoy your $4/beer at a grocery store that used to be $1 in the next 12-24 months.

Take ABC or NBC out of the mix. You think companies just stop advertising???? No. They shift it to one of the other big 3 networks. They raise advertising rates. This is exactly what is going to happen from Bud. Coors and Miller will take market share and jack prices along with huge inflation already. Boycott Bud, but don't be retarded because that's what it is.

I disagree. Destroy, scorch earth inbiv. Make it so toxic that companies are afraid to support anything LGBTP+. Make those that want to make money think twice if their esg shit is really that important.

AmericanKulak says

Bud Light knocked out of #1 spot.

Muh DIE... no, not that diversity...

NuttBoxer says

Nope, Miller which is part of SABMiller was acquired by Anheuser-Busch InBev. MGD and Miller Lite are Molsen-Coors:

No.
In September 2015, Anheuser-Busch InBev announced that it had reached a full agreement to acquire SABMiller for $107 billion.[9] As part of the agreement with the U.S. Justice Department, SABMiller agreed to divest itself of the Miller brands in the U.S. and Puerto Rico by selling its stake in MillerCoors to Molson Coors.[1][10] Consequently, on October 11, 2016, SABMiller in the U.S. sold its interests in MillerCoors to Molson Coors for around US$12 billion.

Molson Coors is not part of Anheuser-Busch InBev.

https://en.wikipedia.org/wiki/Miller_Brewing_Company

Bud Light boycott is costing sales staff up to $2,000-a-month as sales tanked as much as 60% over the Memorial Day weekend - amid fears 'good people are going to start leaving brand because they aren't making money'

Salespeople working for independent wholesalers that distribute Anheuser-Busch products are feeling the pain of the ongoing boycott in their wallets

Some say they have lost commission because of the drop in sales because of the boycott tied to the partnership with trans Dylan Mulvaney

Parent company Anheuser-Busch has lost $27billion in value since the boycott began

https://www.dailymail.co.uk/news/article-12157745/Bud-Light-boycott-hits-salespeople-cuts-commissions-continue-thanks-disastrous-partnership.html

If Bud Light doesn't grovel and disown trannies, they might lose their best salespeople to the Competition. Capitalism at work, don't piss off the customers - they're always right, no matter what the Marketing Millennial Chicks say.

Potential Beer Price War to benefit beer drinkers this summer as Bud Light and Competitors sling it out over market share and affordability.

Bud Light sales fell for the sixth consecutive week even as retailers slashed prices — with one store charging $3.49 for a 24-pack — to get rid of the unwanted beer as the nationwide boycott over its partnership with Dylan Mulvaney continued.

Since Bud Light’s parent company Anheuser-Busch teamed up with transgender influencer Mulvaney, sales have fallen precipitously, and stores have been marking down the company’s products to get them off their shelves.

“This could be a promotional summer the likes we haven’t seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price war of all price wars,” Beer Business Daily said according to Fox Business.

The trade publication, which reviewed Nielsen IQ data, said Bud Light volumes for the week ending May 13 fell 28.4 percent, following a 27.7 percent drop the prior week.

https://nypost.com/2023/05/27/bud-light-24-packs-going-for-3-49-as-sales-tank-during-dylan-mulvaney-boycott/

Makes sense. Most bottlers are well under capacity, many beers sell with comfortable margins, and it's very possible that it'll be a market share sudsy bath of epic proportions as competitors have a once-in-a-generation opportunity to sieze permanent new customers from failing Bud Light.

I would enjoy that.

I have a simple rule.

Is it advertised?

Don't buy it.

I would like to see the comeback of Red & White Beer - that was really a thing in the 1970s. "Safeway beer" would be fine with me, if I was willing to drink Budweiser, and although you might think I'm a beer snob, I'm not. I just refuse to pay for advertisement. Also, I simply don't like light beers, if I just want to get intoxicated, there's Jack Daniels and nearly any other liquid to mix it with.

Nearly ANYTHING that isn't advertised stands on it's own. Mountain Mike's Pizza is FAR inferior to Vitos which you've never heard of because it's only where I live, and they have 5 stores. Still, it's better than Mountain Mike's, Roundtable, Dominos, Ceasars, or Pizza Hut. CERTAINLY better than Sbarro which is horrifically bad. Depending on the franchise they are more or less expensive. Mountain Mike's and Roundtable are disgustingly expensive for the quality, Vito's is cheaper and better. A Ceaser's or Domino's Pizza is at the same level of a frozen pizza.

Same with a deli. Go to some hole in the wall deli, and see if what they give you isn't better than Subway.

Same with burritos, tacos, steaks, "comfort food", nearly anything. If it's advertised, it's generally worse. Support mom & pop places. They try to please and generally they do, and if they don't, they cease to exist. They'll take suggestions as well, if you're willing to pay for them, including your mistakes, and be polite - constructive criticism is value - if you order off the menu, be honest, but tip well and offer constructive criticism. A few concoctions I've suggested ended up on menus and quite a few just were horrible, but not often. Most chefs are pretty damned good at what they do.

Seems like the time is right for a national chain of Indian food.. Nobody has done that yet in the United States. The ingredients are cheap, but the preparation is non trivial. I think it could be done well on an industrial scale. Something like a Panda Express. Indian food doesn't really age badly over a day, unlike Chinese food. It's almost always a stew in the American sense. Just keep it hot, it's fine.

I really think we're approaching a time of decentralization, IF we can prevent centralization from our government. They're pushing for that - trying to kill small business and real innovators. Not just about food, about everything. They're trying to stagnate society.

https://finance.yahoo.com/news/bud-light-no-longer-americas-194700398.html

Bud Light is no longer America's best-selling beer

Modelo is an Anheuser brand, just change the hat, and keep pushing the agenda.

NuttBoxer says

Modelo is an Anheuser brand, just change the hat, and keep pushing the agenda.

Jesus, I don't know how much clearer I can speak. This isn't just you Nutt. They're autonomous brands. Their own marketing department, their own bottling, everything. InBev just owns them. Bud Light is its own brand. Boycott that. InBev gave autonomy to Bud to make their own decisions. ZERO other brands are marketing tranny shit.

Boycotting ALL brands is jacking up the prices of fucking beer everywhere. Boycott BUD LIGHT, not everything else. It's called shooting yourself in the foot. InBev DIDN'T come up with the marketing. It was stupid, no dispute there. BUD LIGHT as a corp made the decision.

I'm going to be a bit of a dick. You guys don't understand business. I tried to explain it. Bill and Ted work for InBev as independent contractors. Bill decides to hire a tranny for marketing his brand. Ted doesn't and makes manly cans and marketing. WTF does Ted have to do with Bill? They're separate entities....

Boycott till your nuts go blue, but all you're doing is raising the price of beer as people find other brands. They then raise their prices in an already inflationary market. If we eliminate Chevy tomorrow, what do you think is going to happen to auto sales prices? The competitors raise prices. I have no stake in any of this shit, but I like beer and if you do, take the bullet out of your foot. Prices are up $3-5/case of anything 24-30 pack since this happened. Not inflation.

NuttBoxer says

Modelo is an Anheuser brand, just change the hat, and keep pushing the agenda.

What are you talking about?
https://www.bevindustry.com/articles/86453-constellation-brands-completes-acquisition-of-grupo-modelos-us-beer-business
June 10, 2013
Constellation Brands Inc., Victor, N.Y., announced that it completed its acquisition of Grupo Modelo's U.S. beer business from Anheuser-Busch InBev, Leuven, Belgium, for approximately $4.75 billion. The transaction includes full ownership of Crown Imports LLC, which provides Constellation with complete, independent control of all aspects of the U.S. commercial business; a state-of-the-art brewery in Nava (Piedras Negras), Mexico; an exclusive perpetual brand license in the United States to import, market and sell Corona and the Modelo brands Crown currently sells; and the freedom to develop brand extensions and innovations for the U.S. market.
The US Justice department made sure that Constellation was able to purchase the brewery in Mexico so that it would be fully independent of InBev.

In fact, InBev even sued Constellation (and lost) when they introduced hard seltzers under the Modelo moniker.