patrick.net

Ha Ha,

Maybe she's like me and never watches TV. Or maybe she DV-R her programs. (I'm grasping at straws here)

Another business opportunity would be doomsday money shelters. Be the person who peddles gold on late night TV.

This is the first time I saw that ad.

OK, as a marketer myself, two points here. Either they are trying to make it controversial (bad choice politically!), or they've hired someone who's got his head flushed down the toilet. It is very representative of the reality, but, it totally rubs your target audience the wrong way.

The wife looks too bitchy, the husband too chubby. When people buy homes, they are buying a dream, so focus on the dreamy part, not the bitchy part. As a guy, if I have a wife like this, I will be doubly pissed off watching this ad.

A better ad will be some kind of wild sex on the kitchen floor with the wife while kids sleeping tight upstairs, with a sold sign in the front lawn. That is what gets guys off our butt buying a home.

hate to rent,

Give this bad weather cycle another year or two and the CEOs of big tech companies will head for NC, SC, TN, etc.

Or, if an ad is targeting the women audience, it should highlight the competitiveness among women. Perhaps a scene between two women having a casual afternoon tea in a nicely decorated, warm sunroom / family room, engaging in a subtly competitive conversation, highlighting their past as arch rivals from homecoming queen to college boyfriend and all the way to a home, with the homebuyer woman winning a clear upper hand.

That will get you women off your butt buying.

Weiner Germany

Don't you mean Weimar, heh

For most Americans, Walmart seems synonymous with cheap.

Perhaps Walmart will sell homes. :)

Don’t you mean Weimar, heh

Yes. I was thinking about Wiener (the sausage). Sorry about the typo. :)

No, whiner germany. Weimar Germany is destined to become whiner Germany.

An economist is a gentle man,
with neither sword nor pistol.
He walks along most daintily,
because his balls are crystal.

Different Sean, I have misunderestimated you.

repo outfits and pawn shops will be everywhere

Wiener actually means 'from Vienna' in German, funnily enough, which is in Austria (not Australia)...

As distinct from Weener, Weezer, Ween, etc....

I am against Walmart in principle, so I won't buy anything there.

90% of the stuff in Walmart can be classified as JUNK, junk made in China that does nothing for you except for killing mother earth. Especially around Xmas time, all those useless cheap "handicraft" or decorative bulbs just piss me off so much, mainly made of plastic, entirely disposable, have 0 artistic or practical value. China is just making whatever the stupid American consumers are willing to buy.

Buying Walmart junk is a psychological sickness.

now that is one thing that i will buy from walmart.

Walmart has the uncanny ability to squeeze lower prices from its suppliers... if it starts selling homes...

owneroccupier,

THAT is an effective ad, playing to middle America's class aspirations.

Buying Walmart junk is a psychological sickness.

I do not buy from Walmart either. I like target better, because it is red. You cannot escape junk made in China.

Target is better in a lot of ways. It treats its workers much better and it actually cares about design.

I would not buy any junk from walmart. but if they would sell cheap house make out of cheap plastic, imported from china. i will buy it.

No plastic homes please. Glide house imported from Canada is so much nicer.

tell me how to find a rich lady

oh, that's easy....

Century 21 ad criticism

You can thank the behaviourist J.B. Watson for more or less creating psychologically manipulative advertising, after he got kicked out of practising psychology. This was the guy who conditioned an orphaned or abandoned baby called 'albert' in the 1930s by striking a metal bar with a hammer next to him to frighten him in conjunction with some other stimulus as an experiment. He meant to 'uncondition' him later, but lost track of him in the system...

No, buy from New Jersey. QuikHouse for half the price of Glide house.

No, buy from New Jersey. QuikHouse for half the price of Glide house.

Is there a web-site? Do they ship to the Bay Area?

I don't particularly have a problem with made in China, I have a problem with JUNKS made in China.

I salute China for making things of lasting value, just not those Xmas ornamental lightbulbs that won't even last through NY.

hey, a house function is to keep me warm and a place for me to sleep… i don’t care how ugly it is. i just need a cheap place to sleep, that it…. plastic home, bring it on….

It must be comfortable and it must have good feng shui. Another important function of a house is to attract wealth.

I don’t particularly have a problem with made in China, I have a problem with JUNKS made in China.

I have a problem with all junk. I hate plastic things (or polycarbonate?). Bring back metal and wood products!

Peter P,

Here's the site, but it's made out of shipping containers. http://www.architectureandhygiene.com/quikHouse/quikHouse_main.html

I would not buy any junk from walmart. but if they would sell cheap house make out of cheap plastic, imported from china. i will buy it.

somebody here designed a house made of cardboard as a response to 'affordable housing'. naive architecture student. puts the cart before the horse somewhat, in that housing inflation is land cost, not construction cost - don't they teach them that in the 6 year architecture course? might sog up in the rain a bit too...

http://www.housesofthefuture.com.au/hof_houses04.html

Here’s the site, but it’s made out of shipping containers.

Somehow I have a feeling that it would be more difficult to get a permit to build a QuikHouse...

I have a problem with JUNKS made in China.

junks are always made in china, they are the standard boat... hey, if they are not making any more of it, why not start huge colonies of junks and houseboats moored out at sea? earthquake proof :) , but not tsunami proof... :(

housing inflation is land cost, not construction cost

Very true. Hence the GMC PAD:

http://www.treehugger.com/files/2006/01/gmc_pad_the_mob.php

Somehow I have a feeling that it would be more difficult to get a permit to build a QuikHouse…

Yes, the color is a bit bold, isn't it? However, I've also seen some very nice traditional modernist looking houses constructed out of shipping containers.

Yes, the color is a bit bold, isn’t it? However, I’ve also seen some very nice traditional modernist looking houses constructed out of shipping containers.

Hmm...

DS,

That cardboard house actually looks pretty good. If you live in a desert or mediterrean climate, the rain proofing might not be a huge concern. It is meant as temporary housing.

Haha,

the other Century 21 ad targeting FOB Chinese immigrants are entirely off the mark as well.

For one, there are lots of C21 agents who are ethnically Chinese and speak fluent mandarin, why bother featuring a white guy speaking crappy Mandarin that I can't even freakin understand? Also, the FOB Chinese couple act like Japanese, bowing endlessly, perhaps C21 should study the behavioral difference between East Asians before they determine which group to focus on, Japanese won't understand the Mandarin, and Chinese won't identifying with the bowing gesture.

C21 must be desperate. What kind of crappy marketing dept do they have?

These guys have some nice designs too:

http://thedwellhomesbyempyrean.com/

Hence the GMC PAD

that's very cool. i think i saw something like that in a judge dredd comic strip once tho...

or was it trapper john MD...

And to Americans, it seems C21 is running out of moron customers so they resort to importing morons from overseas.

Though for $35,000 AUD, maybe not. I can rent a trailer for much much less.

"C21 must be desperate. What kind of crappy marketing dept do they have?"

One that doesn't talk to their numerous Shanghai offices.

C21 must be desperate. What kind of crappy marketing dept do they have?

probably use JB Watson Jr Associates - if you go out the back, they're still banging iron bars with hammers next to babies' ears for jollies...