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Bakersfield Californian eliminates 12.5% of staff due to 'decline in real estate advertising revenue'


               
2007 Jun 27, 10:30am   9,910 views  48 comments

by HARM   follow (0)  

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"A steep but cyclical decline in real estate advertising has forced The Bakersfield Californian to eliminate 40 positions, 10 of them through layoffs, company President and CEO Richard Beene announced Tuesday.

The layoffs include four newsroom positions and will involve closing the newspaper's one-man Sacramento bureau."

Hmmm... let's see. The Bakersfield Californian just laid off 12.5% of it's staff due to lost RE ad revenue alone (though it is still running lots of RE ads, just not as many as before). So... basically, this means that during the bubble, an even larger % of their total payroll was directly tied to RE revenue --perhaps 25%, 35%, 50%?? Who knows?

Any possibility of that great a share of your revenue, uh, "influencing" your journalistic bias or editorial policy?

Naaah --that's just crazy conspiracy talk!

Discuss, enjoy...
HARM

#housing

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1   skibum   2007 Jun 27, 10:38am  

Well, here's a pointed lesson for all you newspapers and "Main Street Media" outlets - keep on shillin' for the REIC, or this could be what happens to you!

I guess Sacramento isn't worth covering anymore?

2   Randy H   2007 Jun 27, 10:40am  

No conspiracy talk here. Just good, old fashioned corruption of the "free press".

At least we have the blogs (for now).

jukubot_activate :action => 'infiltrate', {:option => :delay }

3   DennisN   2007 Jun 27, 10:41am  

This must be the beginning of "HARMageddon".

I noticed that Forbes is behind the power curve again, stating that "loan originating officers" are a great job with unexpectedly high pay....

http://finance.yahoo.com/career-work/article/103141/Surprising-6-Figure-Jobs

4   DennisN   2007 Jun 27, 10:46am  

Any news on staff churn at the Modesto Bee, ground center of US REO activity?

5   DennisN   2007 Jun 27, 10:48am  

center s/b zero

6   HelloKitty   2007 Jun 27, 10:57am  

eliminate 40 positions, 10 of them through layoffs

We can only assume that 30 of the employees were terminated via MURDER!?

7   HARM   2007 Jun 27, 11:01am  

@HelloKitty,

:lol: yeah, I was wondering about that too. Maybe they meant 'early retirement'.

8   DennisN   2007 Jun 27, 11:10am  

Maybe they told the staff that the paper was being acquired by Rupert Murdock, and 30 staffers dropped dead of sheer fright.

9   goober   2007 Jun 27, 11:52am  

The other 30 were illegal aliens...........

10   Brand165   2007 Jun 27, 11:57am  

Or maybe the other 30 were directly employed by the NAR. :)

11   Mike/a.k.a.Sage   2007 Jun 27, 3:57pm  

10% of 40 is 4. That would mean, 36 employees were fired without without cause.

12   Mike/a.k.a.Sage   2007 Jun 27, 4:03pm  

Sorry, I misread this on another bolg about the percentage, 30 is the correct number.

On another note; The subprime mess is Re-Contained.

13   SP   2007 Jun 27, 4:31pm  

HelloKitty Says:
We can only assume that 30 of the employees were terminated via MURDER!?

Seppuku!

SP

14   SP   2007 Jun 27, 4:36pm  

"The layoffs include four newsroom positions and will involve closing the newspaper’s one-man Sacramento bureau."

So, basically the Sacramento "bureau" was some guy whose livelihood was _completely_ funded by RE advertising.

I hope this didn't impair his ability to report on the clusterfuck in Sacramento area real-estate.

SP

15   DinOR   2007 Jun 28, 12:04am  

It's time for the poster that observed it would simply be easier for the SacBee to advertise the homes that *aren't* "for sale" to take a victory lap!

Now who was that? SP? OO?

Step forward and be recognized! :)

16   Eliza   2007 Jun 28, 2:33am  

Perhaps the other 36 were just open positions which will not be filled? Though you never know how far an editor will go when pushed...

17   HeadSet   2007 Jun 28, 2:58am  

"what would it take for media/TV to stop following NAR reports on housing sales, median price… and start following others like case shiller index"

Ad dollars are a factor keeping NAR as the data source, but do not forget percieved expertise. Too many people believe that reators are as integral to the buying/selling of real estate as doctors are to hospitals. It also seems that too many folks will still believe a Realtor who says "ignore the bubble babble" over others like Case-Shiller who warn of a crash. After all, the Reator is the expert who knows the subject. Hopefully, the market reality will soon debunk the Realtor spouted myths even to those most inclined to believe the "experts."

19   HeadSet   2007 Jun 28, 3:33am  

FAB,

That story is like the old time rock and roll stars with a one time hit record....

20   HeadSet   2007 Jun 28, 3:36am  

Will 2007 be the era of the Real Estate Shooting Star's fall to Earth?

21   HelloKitty   2007 Jun 28, 4:42am  

That guy Crisp had a helluva ride!

Its shocking you can live that well on credit so easy. I suppose it doesnt last very long.... and he can always get the old waiter job back.

Perhaps his model would work better in SF or Bev Hills? Or maybe not too many people doing that model there. In backwater bakersfield the rubes musta been hornswaggled in by his fancy pants and shiny cars. All the other realtors were driving suburbans and he took thier clients.

22   Eliza   2007 Jun 28, 5:03am  

Interesting to me that the media might view Realtors as experts and defer to them for that reason.

Long experience is not always perceived as expertise. An example would be a long-time environmental activist. Reliable expert or biased fanatic? I think I've seen the second version slightly more often than the first.

I wonder what it would take to shift the perspective on Realtors?

23   FormerAptBroker   2007 Jun 28, 5:45am  

Eliza Says:

> Long experience is not always perceived as expertise.
> An example would be a long-time environmental activist.
> Reliable expert or biased fanatic?

Anyone that self identifies as an “activist” is nuts and you can replace the word “activist” with “nut ball”.

Some examples (from both sides of the aisle) are:
“Animal Rights Nut Ball”
“Taxpayers Rights Nut Ball”

24   SP   2007 Jun 28, 6:49am  

DinOR Says:
It’s time for the poster that observed it would simply be easier for the SacBee to advertise the homes that *aren’t* “for sale” to take a victory lap! Now who was that? SP? OO?

Well, half the time I don't remember what I said, but I don't believe that was me. May have been OO or stuckInBA or one of the other bon-mot'ers.

SP

25   skibum   2007 Jun 28, 6:49am  

I wonder what it would take to shift the perspective on Realtors?

For starters, the Main Street Media (TM) etc. should stop capitalizing the word Realtor (TM). It's a joke that they consider themselves a "profession" in the strict sense of the word.

26   HeadSet   2007 Jun 28, 7:18am  

From East Coast's Boston article link:

" We figure it is worth it for us to be house-poor."

What sane person wants to compete in a market with this mindset? Going into debt to build a new business in a act of hope and courage, but to fiscally enslave oneself to a consumer item is the worst of greed and folly.

Sheesh!

27   Patrick   2007 Jun 28, 7:19am  

Well, being a Realtor â„¢ is a profession in the same sense that the oldest profession is...

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