patrick.net

The advantage facebook has right now is that it can find new ways of creating revenue. It's like google back in 2000. They came up with a model that made them boat loads of cash. However, over the years, they've figured out how to create reallly big boatloads of cash out of it.

Facebook right now is making money, but the potential there is massive. However, as it stands right now, advertisers are getting very little bang for the buck. The thing with Internet advertising is that you can get exact numbers. Newsprint you can claim for every person who brings in a coupon, 50 others forgot it at home. Who really knows? It's easy to fudge those numbers. Advertising online is far different. It's possible to see exact impacts to your numbers, visitors, how much traction you get, how often they return, etc. Facebook is doing a horrible job in all of those metrics.