patrick.net

The Google salespeople were encouraging Forbes to add Plus’s “+1" social buttons to articles on the site, alongside the Facebook Like button and the Reddit share button. They said it was important to do because the Plus recommendations would be a factor in search results—a crucial source of traffic to publishers.

This sounded like a news story to me. Google’s dominance in search and news give it tremendous power over publishers. By tying search results to the use of Plus, Google was using that muscle to force people to promote its social network.

I asked the Google people if I understood correctly: If a publisher didn’t put a +1 button on the page, its search results would suffer? The answer was yes.

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But the most disturbing part of the experience was what came next: Somehow, very quickly, search results stopped showing the original story at all. As I recall it—and although it has been six years, this episode was seared into my memory—a cached version remained shortly after the post was unpublished, but it was soon scrubbed from Google search results. That was unusual; websites captured by Google’s crawler did not tend to vanish that quickly.