patrick.net

Good for him! Perfect execution of Rule #4, #5, and $6 in Alinsky's Rules for Radicals

…the fourth rule is: Make the enemy live up to their own book of rules.

…the fourth rule carries within it the fifth rule: Ridicule is man’s most potent weapon.

…the sixth rule is: A good tactic is one that your people enjoy.

Despite getting the drink for the discounted price, Bower wasn’t satisfied. “I complained again to BrewDog stating that I was intending to take them to court over this but would rather resolve the problem outside court,” he said. “They ignored this.”

Bower took BrewDog, which is based in Scotland, to small claims court for “direct discrimination and breach of the Equality Act 2010,” Wales Online reports.

According to court documents, Judge Philips agreed that Bower was discriminated against because of his gender and awarded him over $1,200. Bower reportedly donated his winnings (minus costs to himself) to charity.

How 'bout you just don't buy anything from Brewdog? There are way too many breweries in the world to get hung up on one. I'll never buy another beer from them.