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Why memes are so effective


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2022 Jul 22, 6:32pm   48,108 views  495 comments

by Patrick   ➕follow (61)   💰tip   ignore  

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-735

https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-a5e


lying with taut talking points or evocative images is easy. hell, that’s what they’re for.

but memes that lie mostly do not work.

they are not funny or evocative because the analogy fails. it’s code that won’t compile. only that which draws valid comparison sets off the associational informational cascade that leads to the vast enhancements in informational density that make this modality special.

and without that your meme loses its potency.

you can only tell people so much in a brief span.

that’s why they call it an “attention economy.”

the true meme gets you to run code you already have installed.

that’s why it is so powerful and why its effect cumulate.

we are just starting to see the capability of this jump in communication evolution.

it will shake worlds.

and this is a glorious thing.

it skewers everything.

no one is safe.

(not even if they were promised that there would be a monkey to help them)

the speed with which this can pour a spicy glass of “shut the hell up” and provoke real thought by eliciting and evoking analogy is unprecedented as is the sublime, anarchic free market to select and spread the best means of doing so.

once, the powers that be needed fear only a few cartoonists and voices and could easily suppress their spread. now you must fight against the full force of the insight and creativity of the global myriads and the relentless upvote of the informational instantiations which best work to convey meaning as infallibly adjudicated by an audience of billions that play off one another like jazz night at birdland.


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484   WookieMan   2024 Oct 12, 9:27am  

I probably have commented before on this. Oh well. I think memes are annoying. Honestly I think they're childish. I think it's more Idiocracy https://www.imdb.com/title/tt0387808/

Written word or printed books worked well forever. If you're too incompetent to get your message across, I guess use memes. I know this will piss some off, but it's basic fact. We've become a dumber society with technology which is the opposite of what it should have been.
485   HeadSet   2024 Oct 12, 5:21pm  

WookieMan says

Oh well. I think memes are annoying. Honestly I think they're childish. I think it's more Idiocracy

Sounds like a subject for a good meme.
492   Patrick   2024 Nov 5, 3:55pm  

https://www.midwesterndoctor.com/p/i-would-like-to-take-this-day-to-c7e


The mass formation hypothesis (which arose from the discipline of crowd psychology) argues that if enough people believe something, it can develop a life of its own and many people will begin to fanatically believe it (to the point good people will do evil things they rationalize are for the greater good), while the rest of the population will fully comply with those zealots because they fear the consequences of challenging them.

A key aspect of the theory is that it can only be broken if enough people take on the personal risk that speaking out against the crowd entails, as once this is done, it gives a signal to everyone else that it is safe to break from the mass formation. This in turn is why horrific systems can be in place for years if not decades, and then suddenly rapidly break apart once the right catalyst comes along. ...

Breaking Mass Formations
V’s strategy for breaking apart the dystopian system he lived within was to:

•Bypass the society’s censors in order to expose the population to a message that emotionally resonated with them, and more importantly to show them that they were not alone (something Substack has also been invaluable for over the last few years). The speech at the start of this article is remarkable, both in that it cuts to the heart of the fear that maintains each oppressive system and because it, in many ways, is just as true for our current era as it was for V’s fictional world

•Provide a safe way for the populace to show they agreed with his message through giving everyone a mask they could wear which simultaneously expressed the core message—that current government was unacceptable.

•Create more and more triggers for the populace to see it was safe for them to begin speaking out (e.g., V continuing to act with impunity despite the government’s best efforts to silence him or repeatedly causing a frustrated and fearful government to make a bigger and bigger fool of itself). As more and more social proof emerged for V’s message, more and more people in turn began to be willing to take on the personal risk that speaking out against the system entailed.

This is critically important, because all the research on mass formations has found that their success or failure depends upon if a minority of the population is willing to challenge them and provide a signal to everyone else to do so as well (this in turn is why I have placed such a strong focus on highlighting and encouraging the psychological characteristics that caused individuals to break from a dysfunctional narrative). While many examples of this exist throughout history, one of the most iconic images comes from Nazi Germany:




... One of the most fascinating aspects of V for Vendetta was its foreshadowing of COVID-19. For instance in this (4:41) scene, the film explains how an engineered virus was produced and then deployed upon the population so that a fascist government could take power in order “to protect” the populace from the virus...

One of the key themes I’ve tried to lay out in this publication is that so many (incredibly impactful) medical policies are not a result of “the best scientific evidence” but rather business interests and politics. As such, you will frequently see absurd and harmful health policies which are backed up by simplistic arguments people angrily repeat ad-nauseam, and likewise that despite the two political parties claiming to be opposed to each other, they always seem to agree on those abhorrent policies.

For instance, almost every single justification for the COVID-19 vaccines was not supported by the existing scientific evidence, yet as each lie was proven to be false (e.g., people who were vaccinated continued to get COVID—often more frequently than the unvaccinated), rather than accept the vaccines were a scam, the goal posts were changed and half the country doubled-down on them.





Memes are extremely important because they show there is resistance and humor out there, and because they are so hard to censor when people just pass them around by email or other ways that are not controlled by Google and Facebook.

Even just one person standing up and telling the truth does wonders to inspire others.

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