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Shoppers threatened to boycott dairy products like milk and butter made by Danish firm Arla and sold in Tesco, Morrisons and Lidl, after the company announced a trial that would involve giving a feed additive called Bovaer to its cows.
The chemical, which would be introduced to cattle's food, is designed to reduce the amount of methane they produce in digestion, a gas that contributes to climate change.
It has been declared a safe additive by both European and UK regulators as it doesn't transfer into milk.
However, social media is awash with claims the additive can cause fertility issues and cancer.
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