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Bakersfield Californian eliminates 12.5% of staff due to 'decline in real estate advertising revenue'


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2007 Jun 27, 10:30am   9,373 views  48 comments

by HARM   ➕follow (0)   💰tip   ignore  

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"A steep but cyclical decline in real estate advertising has forced The Bakersfield Californian to eliminate 40 positions, 10 of them through layoffs, company President and CEO Richard Beene announced Tuesday.

The layoffs include four newsroom positions and will involve closing the newspaper's one-man Sacramento bureau."

Hmmm... let's see. The Bakersfield Californian just laid off 12.5% of it's staff due to lost RE ad revenue alone (though it is still running lots of RE ads, just not as many as before). So... basically, this means that during the bubble, an even larger % of their total payroll was directly tied to RE revenue --perhaps 25%, 35%, 50%?? Who knows?

Any possibility of that great a share of your revenue, uh, "influencing" your journalistic bias or editorial policy?

Naaah --that's just crazy conspiracy talk!

Discuss, enjoy...
HARM

#housing

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1   skibum   2007 Jun 27, 10:38am  

Well, here's a pointed lesson for all you newspapers and "Main Street Media" outlets - keep on shillin' for the REIC, or this could be what happens to you!

I guess Sacramento isn't worth covering anymore?

2   Randy H   2007 Jun 27, 10:40am  

No conspiracy talk here. Just good, old fashioned corruption of the "free press".

At least we have the blogs (for now).

jukubot_activate :action => 'infiltrate', {:option => :delay }

3   DennisN   2007 Jun 27, 10:41am  

This must be the beginning of "HARMageddon".

I noticed that Forbes is behind the power curve again, stating that "loan originating officers" are a great job with unexpectedly high pay....

http://finance.yahoo.com/career-work/article/103141/Surprising-6-Figure-Jobs

4   DennisN   2007 Jun 27, 10:46am  

Any news on staff churn at the Modesto Bee, ground center of US REO activity?

5   DennisN   2007 Jun 27, 10:48am  

center s/b zero

6   HelloKitty   2007 Jun 27, 10:57am  

eliminate 40 positions, 10 of them through layoffs

We can only assume that 30 of the employees were terminated via MURDER!?

7   HARM   2007 Jun 27, 11:01am  

@HelloKitty,

:lol: yeah, I was wondering about that too. Maybe they meant 'early retirement'.

8   DennisN   2007 Jun 27, 11:10am  

Maybe they told the staff that the paper was being acquired by Rupert Murdock, and 30 staffers dropped dead of sheer fright.

9   goober   2007 Jun 27, 11:52am  

The other 30 were illegal aliens...........

10   Brand165   2007 Jun 27, 11:57am  

Or maybe the other 30 were directly employed by the NAR. :)

11   Mike/a.k.a.Sage   2007 Jun 27, 3:57pm  

10% of 40 is 4. That would mean, 36 employees were fired without without cause.

12   Mike/a.k.a.Sage   2007 Jun 27, 4:03pm  

Sorry, I misread this on another bolg about the percentage, 30 is the correct number.

On another note; The subprime mess is Re-Contained.

13   SP   2007 Jun 27, 4:31pm  

HelloKitty Says:
We can only assume that 30 of the employees were terminated via MURDER!?

Seppuku!

SP

14   SP   2007 Jun 27, 4:36pm  

"The layoffs include four newsroom positions and will involve closing the newspaper’s one-man Sacramento bureau."

So, basically the Sacramento "bureau" was some guy whose livelihood was _completely_ funded by RE advertising.

I hope this didn't impair his ability to report on the clusterfuck in Sacramento area real-estate.

SP

15   DinOR   2007 Jun 28, 12:04am  

It's time for the poster that observed it would simply be easier for the SacBee to advertise the homes that *aren't* "for sale" to take a victory lap!

Now who was that? SP? OO?

Step forward and be recognized! :)

16   Eliza   2007 Jun 28, 2:33am  

Perhaps the other 36 were just open positions which will not be filled? Though you never know how far an editor will go when pushed...

17   HeadSet   2007 Jun 28, 2:58am  

"what would it take for media/TV to stop following NAR reports on housing sales, median price… and start following others like case shiller index"

Ad dollars are a factor keeping NAR as the data source, but do not forget percieved expertise. Too many people believe that reators are as integral to the buying/selling of real estate as doctors are to hospitals. It also seems that too many folks will still believe a Realtor who says "ignore the bubble babble" over others like Case-Shiller who warn of a crash. After all, the Reator is the expert who knows the subject. Hopefully, the market reality will soon debunk the Realtor spouted myths even to those most inclined to believe the "experts."

19   HeadSet   2007 Jun 28, 3:33am  

FAB,

That story is like the old time rock and roll stars with a one time hit record....

20   HeadSet   2007 Jun 28, 3:36am  

Will 2007 be the era of the Real Estate Shooting Star's fall to Earth?

21   HelloKitty   2007 Jun 28, 4:42am  

That guy Crisp had a helluva ride!

Its shocking you can live that well on credit so easy. I suppose it doesnt last very long.... and he can always get the old waiter job back.

Perhaps his model would work better in SF or Bev Hills? Or maybe not too many people doing that model there. In backwater bakersfield the rubes musta been hornswaggled in by his fancy pants and shiny cars. All the other realtors were driving suburbans and he took thier clients.

22   Eliza   2007 Jun 28, 5:03am  

Interesting to me that the media might view Realtors as experts and defer to them for that reason.

Long experience is not always perceived as expertise. An example would be a long-time environmental activist. Reliable expert or biased fanatic? I think I've seen the second version slightly more often than the first.

I wonder what it would take to shift the perspective on Realtors?

23   FormerAptBroker   2007 Jun 28, 5:45am  

Eliza Says:

> Long experience is not always perceived as expertise.
> An example would be a long-time environmental activist.
> Reliable expert or biased fanatic?

Anyone that self identifies as an “activist” is nuts and you can replace the word “activist” with “nut ball”.

Some examples (from both sides of the aisle) are:
“Animal Rights Nut Ball”
“Taxpayers Rights Nut Ball”

24   SP   2007 Jun 28, 6:49am  

DinOR Says:
It’s time for the poster that observed it would simply be easier for the SacBee to advertise the homes that *aren’t* “for sale” to take a victory lap! Now who was that? SP? OO?

Well, half the time I don't remember what I said, but I don't believe that was me. May have been OO or stuckInBA or one of the other bon-mot'ers.

SP

25   skibum   2007 Jun 28, 6:49am  

I wonder what it would take to shift the perspective on Realtors?

For starters, the Main Street Media (TM) etc. should stop capitalizing the word Realtor (TM). It's a joke that they consider themselves a "profession" in the strict sense of the word.

26   HeadSet   2007 Jun 28, 7:18am  

From East Coast's Boston article link:

" We figure it is worth it for us to be house-poor."

What sane person wants to compete in a market with this mindset? Going into debt to build a new business in a act of hope and courage, but to fiscally enslave oneself to a consumer item is the worst of greed and folly.

Sheesh!

27   Patrick   2007 Jun 28, 7:19am  

Well, being a Realtor â„¢ is a profession in the same sense that the oldest profession is...

28   SP   2007 Jun 28, 7:20am  

Eliza Says:
Interesting to me that the media might view Realtors as experts and defer to them for that reason. I wonder what it would take to shift the perspective on Realtors?

Here are a few things that might work.
1. Recycle old lawyer jokes but with 'lawyer' replaced by 'realtor'
example: The doctors had given this old man only three more weeks to live, so he spent two weeks studying to become a realtor. When he finally got his license, a bimbo from the local tv station interviewed him:
"With only three weeks to live, why did you become a realtor? Was that always a dream or something?"
"Heck no," replied the old fart, "I hate realtors."
"Then why did you become one?" asked the bimbo.
"Ah, you see, I am about to die and you know what that means? One less realtor."

2. Recycle 'dumb blonde' jokes with 'dumb realtor' instead
example: The trouble with dumb realtor jokes is that realtors don't think they are funny, and everyone else doesn't think those are jokes.

3. Call them 'Used Home Salesman' in all your conversation and correspondence

SP

29   Patrick   2007 Jun 28, 7:45am  

I'm messing with some files to see if I can speed up the site. If the site looks weird for a bit, not to worry...

Patrick

30   HelloKitty   2007 Jun 28, 8:17am  

@SP
Those are actually awsome ideas!

The funny part is one in 50 people in CA is a Used Home Salesman™ so it would be sure to offend at every location.

31   Patrick   2007 Jun 28, 8:19am  

OK, I think I'm now running wordpess 2.1.

Any problems? Please write p@patrick.net

Patrick

32   Patrick   2007 Jun 28, 8:19am  

Wow, it is faster, isn't it?

33   StuckInBA   2007 Jun 28, 8:21am  

It's nice to see some honest comments - completely devoid of spin - from a Realtor.

http://realtytimes.com/rtmcrcond/California~Tracy~martyhackworth

that prices are falling and inventory is way up.
...
Even homes that are pending are having an increasingly difficult time closing as buyers struggle to get a loan approval.

But there is no crash in Bay Area. Because Tracy is not in Bay Area. Any area that starts showing signs of crash will be removed from Bat Area.

Can the houses in Dublin (or any similar town nearby) maintain the 800K tag if you can get a similar house in Tracy for 400k ? This process is as (in)efficient as the bubble sort, but bubble up it will.

34   StuckInBA   2007 Jun 28, 8:25am  

Yes it was fast ! I realized a mistake in tag, and before I could hit cancel, my post showed up.

In the above post, the missing part (and only this was supposed to be in bold)
was

It's no secret that prices are falling and inventory is way up. ...

35   HARM   2007 Jun 28, 9:09am  

Ok, all the natively hosted thread image files (the ones that point to Patrick.net, not other sites) are gone --even the ones from 2 years ago.

36   HARM   2007 Jun 28, 9:09am  

However, the site is a lot faster.

37   skibum   2007 Jun 28, 9:17am  

But there is no crash in Bay Area. Because Tracy is not in Bay Area. Any area that starts showing signs of crash will be removed from Bat Area.

That's so true. As inner Bay Area home prices have been forcing folks to move farther and farther out, people started calling areas well outside the Bay Area proper the "Bay Area." I remember 15 years ago thinking Livermore and the Tri Valley was a completely different part of the state, and now most clearly consider it Bay Area (it gets regular coverage on the local news - that's my rough guage). Fairfield, Vacaville - same story. Antioch, Oakley - same story. Morgan Hill, Gilroy - same story.

38   skibum   2007 Jun 28, 9:23am  

Boy, the site DOES post much faster. Sweet.

39   Patrick   2007 Jun 28, 9:46am  

OK, I got the images back. Please let me know if other problems.

Patrick

40   HARM   2007 Jun 28, 9:55am  

Wow, that was quick --thanks!

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