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The Key item in this article is ...
"The state Realtors' group acknowledged the errors after the Tribune, acting on a tip, questioned the accuracy of the May report."
Had there not been a tip (no doubt from an insider) there would never be any coverage.
Unlike public disclosed corporate earnings press releases, which must be audited by third party, Real Estate press releases are not reviewed/audited by anyone for accuracy. And they are as you point out very relevant to the public.
I think any releases by real estate press can be just discounted as just misguided marketing.
The media depends on realtor association data and often quotes it to the public. To people who don't follow housing prices as closely as those on Patrick.net, these press releases are what people rely on to determine how the housing market is doing. Did anyone see this article about how the Illinois Association of Realtors inflated Chicago housing prices within their data? Specifically, their data made it look like median prices were up, even though they were way down. I don't think median prices tell the whole story about the housing market, but it's the factor a lot of people rely on.
http://www.chicagotribune.com/business/chi-realty-trade-group-overreported-chicago-home-prices-20110711,0,7597129.story
#housing