patrick.net

First show the price histories soundly -- which is inflation-adjusted.
http://www.showrealhist.com/RHandRD.html
Keep these histories in front of you.

For price changes, note dominance of big rises followed by big falls. Investors don't like these. SO, define a pejorative, and call them that, LOUDLY & ONGOINGLY.
I call this "The public's right to know!". (Theoretical journalism.)