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Is the Multiple Listing Service a Dead Dinosaur?


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2014 Nov 17, 2:12am   4,197 views  41 comments

by Blurtman   ➕follow (2)   💰tip   ignore  

Will Google develop an open RE listing website? The MLS seems to be a cheesy attempt at cornering the market on RE for sale. Purposefully restricting access to the listings may have played in the past, but the MLS seems like an obvious and easy dinosaur to target.

Looking up RE on a public database, and using a lawyer to handle the contracts seems to be a good way to go. Hire a local RE consultant if necessary, but the customary 6% skim hopefully will be a thing of the past soon.

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2   HydroCabron   2014 Nov 17, 5:00am  

Blurtman says

The MLS seems to be a cheesy attempt at cornering the market on RE for sale.

Seems to be a successful attempt. It would be fair to call it an astoundingly successful success - if I may be so bold as to say.

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3   Tenpoundbass   2014 Nov 17, 5:46am  

NO tragedy has been averted. It almost came to pass, but then the NAR stepped up and controlled Zillow then bought out Trulia so now when you browse those sites you're pretty much browsing MLS data.

Finding that gem that hasn't been listed yet, is now impossible, there's just not any informative RE websites that's not controlled by the MLS.

4   Blurtman   2014 Nov 17, 6:17am  

EInvestor says

It's about time someone breaks MLS monopoly and ends the 6% agents commission robbery ! In Europe it's 1%.

CaptainShuddup says

NO tragedy has been averted. It almost came to pass, but then the NAR stepped up and controlled Zillow then bought out Trulia so now when you browse those sites you're pretty much browsing MLS data.

Finding that gem that hasn't been listed yet, is now impossible, there's just not any informative RE websites that's not controlled by the MLS.

Yes, of course the MLS is very successful. But it's days may be numbered just like the newspaper business, as technology marches on.

And from what little I understand, it is NAR/realtor.com versus Zillow/Trulia, and likely many more RE portals in the wings. No barriers.

"NAR said to ask regulators to stop Zillow’s acquisition of Trulia

The National Association of Realtors reportedly wants federal antitrust
regulators to block Zillow’s planned acquisition of Trulia, but there are no signs that the Federal Trade Commission plans to intervene."

http://www.inman.com/2014/08/18/nar-said-to-ask-regulators-to-stop-zillows-acquisition-of-trulia/

5   Heraclitusstudent   2014 Nov 17, 8:10am  

What about redfin?

7   GNL   2023 Aug 21, 3:52pm  

Tenpoundbass says

NO tragedy has been averted. It almost came to pass, but then the NAR stepped up and controlled Zillow then bought out Trulia so now when you browse those sites you're pretty much browsing MLS data.


Finding that gem that hasn't been listed yet, is now impossible, there's just not any informative RE websites that's not controlled by the MLS.



How does the MLS control Zillow?
8   GNL   2023 Aug 21, 3:56pm  

Many people have tried to upend the MLS applecart and many have failed. Realtors are required to submit ALL listings onto the MLS. Period. IMO, it starts and ends there. Not only that but the MLS gains worldwide, nonexclusive and unlimited (time) usage of anything Realtors upload (photos) to the MLS. This is a big deal because Realtors will not take the time to upload the photos anywhere else since the listings get syndicated to many outlets. It starts and ends with the MLS.

My company is in the process of completing an api that will upload/transfer photos, floor plans and links from my site to the MLS. Realtors will no longer have to download and/or copy their imagery to their computers and then upload to the MLS.
9   HeadSet   2023 Aug 21, 7:09pm  

GNL says

Many people have tried to upend the MLS applecart and many have failed

Yes, and until you figure out how to appeal to buyers you will fail. That is, the overwhelming number of serious buyers will not look for houses on their own, they will call an agent. The best we can hope for in a normal market is a flat fee to list and 3% to the selling agent.
10   GNL   2023 Aug 21, 7:31pm  

I believe you'd have to convince buyers, sellers and agents that they don't need the NAR. A real estate agent isn't always a Realtor but a Realtor is always a real estate agent. You don't need a Realtor but you do need a real estate agent.
11   Patrick   2023 Aug 21, 7:54pm  

One of the things I learned working at Trulia/Zillow is that there is not just one MLS.

It's a confederation of a zillion small listing sites, which don't even all have the same upload and download formats.

The fractured nature of the MLS systems was a big problem at Trulia, because they wanted the listings but some MLS organizations refused to cooperate, leaving holes in the Trulia data.

The business model is that Trulia gets the attention of sheep (buyers) and then sells buyer info to the wolves (realtors).
12   AmericanKulak   2023 Aug 22, 12:31am  

The whole real estate process is stunningly outdated.
13   zzyzzx   2023 Aug 22, 4:59am  

HeadSet says

Yes, and until you figure out how to appeal to buyers you will fail. That is, the overwhelming number of serious buyers will not look for houses on their own, they will call an agent. The best we can hope for in a normal market is a flat fee to list and 3% to the selling agent.


This. And the thing is a buyer's agent is utterly useless too. The only reason I used one when I bought was because it was a VA house and it's a requirement to pay the cartel.
14   GNL   2023 Aug 22, 6:19am  

Patrick says

One of the things I learned working at Trulia/Zillow is that there is not just one MLS.

It's a confederation of a zillion small listing sites, which don't even all have the same upload and download formats.

The fractured nature of the MLS systems was a big problem at Trulia, because they wanted the listings but some MLS organizations refused to cooperate, leaving holes in the Trulia data.

The business model is that Trulia gets the attention of sheep (buyers) and then sells buyer info to the wolves (realtors).

I believe this helps prove my point. The MLS will always have the best information because Realtors are required to list their properties to the MLS. Well, not all FSBOs will be listed there as well as listings held by real estate agents (you do not have to be a Realtor to sell a home. You only have to be a real estate agent working for a brokerage. If I'm incorrect, @Wookieman can correct me).
15   HeadSet   2023 Aug 22, 8:21am  

GNL says

(you do not have to be a Realtor to sell a home. You only have to be a real estate agent working for a brokerage.

In Virginia, and likely most other places, you must be a licensed real estate agent working for a broker to market someone else's home and collect a commission. To become a real estate agent you must pass a written test and background check. Over time, an agent also must also do some continuing education. To become a broker that can supervise these agents, one must have 3 years of full-time experience plus complete further education and testing.
16   GNL   2023 Aug 22, 8:54am  

HeadSet says


GNL says


(you do not have to be a Realtor to sell a home. You only have to be a real estate agent working for a brokerage.

In Virginia, and likely most other places, you must be a licensed real estate agent working for a broker to market someone else's home and collect a commission. To become a real estate agent you must pass a written test and background check. Over time, an agent also must also do some continuing education. To become a broker that can supervise these agents, one must have 3 years of full-time experience plus complete further education and testing.


As I understand it, that is correct. BUT you don't have to belong to the NAR or be a Realtor to sell/market someone else's home. BUT, in that case, you won't have access to the MLS.

This is where I thought Zillow had an inroad. Become a national broker -> give Realtors a better deal than the NAR by eliminating/reducing the fees they pay -> require all real estate agents list on Zillow.

It could work, imo, except it would take Zillow a long time to recover whatever revenue streams they have right now. A HUGE gamble.
17   RWSGFY   2023 Aug 22, 8:56am  

9 years later... Is MLS dead? Did Goolag develop an alternative?
18   RC2006   2023 Aug 22, 1:56pm  

I cant believe there are still agents for the buying side.
19   EBGuy   2023 Aug 22, 5:13pm  

This is wild. Thanks for the heads up booger.
Cyberattack on NorCal MLS provider drags on for 19th day
Site producer Rapattoni says “certain essential components” missing to restore service
A cyberattack on MLS listing sites in Northern California and elsewhere drags on with no date to restore access from Rapattoni, according to emails from the Westlake Village software firm reviewed by The Real Deal.
A message from Rapattoni to its customers said that it had hoped to restore service on Aug. 20. “Rapattoni had hoped to bring all MLS systems back online today,” the email states, “but certain essential components are requiring more time to complete the restoration process,” said a message signed by Kimberly Proudfoot, Rapattoni’s director of support.
In an Aug. 18 email, the software company told customers they were “days, not weeks, away from being able to bring up your ‘core’ MLS system.”
Once the core service is restored, MLS users would be able to add and edit listings, search and map listings, and syndicate data to consumer sites, the email said.

No comps? No problem!
20   Patrick   2023 Aug 22, 8:59pm  

GNL says

This is where I thought Zillow had an inroad. Become a national broker -> give Realtors a better deal than the NAR by eliminating/reducing the fees they pay -> require all real estate agents list on Zillow.


@GNL Yes, I'm pretty sure that was Zillow's plan, but it terrified both the realtors and the NAR, and Zillow needs them. So it failed.
21   GNL   2023 Aug 23, 5:28am  

Zillow needs them? For images, correct?
22   HeadSet   2023 Aug 23, 6:56am  

GNL says

Zillow needs them? For images, correct?

Zillow just appears to be an aggregate site for realtors. The listing agent still get his/her split from the commission if the house is sold. Really no different than the real estate flyer booklets of old one picked up for free at the corner store.
23   GNL   2023 Aug 23, 7:05am  

Where does Zillows revenue stream come from?
24   zzyzzx   2023 Oct 2, 10:34am  

https://www.reddit.com/r/realtors/comments/16xh8tc/buyers_dog_shit_in_my_listing/

Buyer’s Dog took a Shit in my Listing

Yup, title pretty much says it. An agent called me to tattle on another agent who was showing my listing - they were both their with their clients at the same time. As I was told, the one agent left her clients take their dog inside on a leash. The dog had diarrhea and the owner took it on the upstairs balcony to shit again. The water was off so they didn’t do a good job of cleaning it up. And it was reported that the house smelled like crap. I called the agent and told her in no uncertain terms to not allow dogs into homes she is showing, like wtf, and where exactly did the dog shit so we can clean it up. (I should have insisted they go back and clean it up, but I don’t trust them now). Her client got on the phone to say “well your bear deterrent dog barking alarm scared my dog and he went to the bathroom!” I barely let her finish and said what the hell are you doing walking your dog into someone else’s house in the first place?? She said “don’t interrupt me!” Ok Karen. Way to be accountable. Does it really need to be said in the listing to not allow dogs at showings? Are we really this entitled that we must enter homes for sale with our dogs? The agent said I tried to stop them. C’mon, seriously? I’ve been in this situation a few times, and I assure you no dogs have entered the house I was showing unless it was a little dog being held. Put it back in the car, or one person go in while the other watches the dog and then switch off.
25   AD   2023 Oct 2, 11:26am  

When we sell our townhome I would not mind paying the 5% real estate fee (split 2.5% to buyer's and seller's agents) in order to help protect me as a buyer from real estate investor sharks, scam artists, etc. as well as make the selling process easy.

And I assume my agent will be honest and transparent and not try to hide offers from me because it is from a different real estate company.
26   GNL   2023 Oct 2, 12:01pm  

ad says

When we sell our townhome I would not mind paying the 5% real estate fee (split 2.5% to buyer's and seller's agents) in order to help protect me as a buyer from real estate investor sharks, scam artists, etc. as well as make the selling process easy.

And I assume my agent will be honest and transparent and not try to hide offers from me because it is from a different real estate company.

How are you going to know?
27   WookieMan   2023 Oct 2, 12:06pm  

GNL says

Where does Zillows revenue stream come from?

It comes from brokers that pay for zip code advertising. We know there's 10k zip codes. Sell the top 5 spots per zip code at $3-5k per year and do the math. You're looking at $40M+ for a website that is aggregated BY the MLS. They pay 5-10 software engineers to run that because MLS systems just give them the data.

They also sell premium listings and shit like that. I don't like brokers, but IDX has been the worst thing for Realtors. Zillow literally pays a fee and gets all the data AND then charges brokers for leads. Brokers are too dumb and pay the fees by zip code or lead. This is one realm I'd side with brokers getting fucked over. But they also fuck over sellers and buyers, so I don't care anymore. I'm out of the cesspool.
28   Patrick   2023 Oct 2, 12:22pm  

GNL says

Where does Zillows revenue stream come from?


Zillow sells sheep to wolves.

Realtors pay Zillow to get their names in front of buyers.
29   desertguy   2023 Oct 2, 1:39pm  

Redfin leaving the NAR. Probably just the first of many. Another nail in the coffin of the current real estate model in the US and as far as I'm concerned - good riddance!

https://www.redfin.com/news/redfin-is-leaving-nar/
30   WookieMan   2023 Oct 2, 5:43pm  

desertguy says

Redfin leaving the NAR. Probably just the first of many. Another nail in the coffin of the current real estate model in the US and as far as I'm concerned - good riddance!

https://www.redfin.com/news/redfin-is-leaving-nar/

Wishful thinking. NAR is NOT the MLS system. They're separate dues/fees. Redfin is 100% still in an MLS database. It's (NAR) basically a union and has nothing to do with the MLS. 3rd party vendors run all the MLS data, Realtors don't even control it. Realtor.com isn't even owned by the association.

There are a lot of misconceptions even among active realtors and brokers. They are getting fucked. Hate them all you want, their own industry is fucking them over. Before you sell even one house, spend any marketing money, signs, etc. what do you think the average realtor pays annually to have a license? Not defending shit realtors, but it's not some grandiose lifestyle for 90% of them. It's a decent car payment to hold a license AND you still need a car. In most markets you have to sell 15+ houses to make an okay living, maybe $40-50k net (not high property value areas). It's a shitty living if you don't own the brokerage and can skim off other sales from other agents.
31   GNL   2023 Oct 2, 6:16pm  

Here's a question...how does an MLS become THE MLS for the area. Realtors are required to enter their listings into "the" MLS. Does the NAR determine who owns/starts and/or is picked to be "the" MLS for an area?
32   Onvacation   2023 Oct 2, 8:01pm  

RC2006 says

I cant believe there are still agents for the buying side.

When I was in real estate in the mid '90s, a lot of selling agents wouldn't even look at your offer if it wasn't presented by a Realtor. They're trying to maintain their empire.
33   AD   2023 Oct 2, 8:32pm  

GNL says

Here's a question...how does an MLS become THE MLS for the area. Realtors are required to enter their listings into "the" MLS. Does the NAR determine who owns/starts and/or is picked to be "the" MLS for an area?


Central Panhandle Association of Realtors operates the MLS here. I've seen the same in other places where an association operates the MLS, and each RE brokerage was a member of the association.

/
34   GNL   2023 Oct 2, 8:37pm  

ad says

GNL says


Here's a question...how does an MLS become THE MLS for the area. Realtors are required to enter their listings into "the" MLS. Does the NAR determine who owns/starts and/or is picked to be "the" MLS for an area?


Central Panhandle Association of Realtors operates the MLS here. I've seen the same in other places where an association operates the MLS, and each RE brokerage was a member of the association.

/

So, the brokers determine who "the" MLS is?
35   AD   2023 Oct 2, 8:38pm  

GNL says


So, the brokers determine who "the" MLS is?


The association determines the MLS. And the association is made up of local real estate brokerages. It may give the appearance it is like an exclusive club.

Just like there was an unofficial association of companies like IBM, Intel and Compaq that came up with a design for the USB.
36   AD   2023 Oct 2, 8:43pm  

Its easy to sell on Zillow and Trulia as well as Craigslist if you want to sell by owner.

.
37   Patrick   2023 Oct 3, 2:42am  

ad says

The association determines the MLS. And the association is made up of local real estate brokerages. It may give the appearance it is like an exclusive club.

Just like there was an unofficial association of companies like IBM, Intel and Compaq that came up with a design for the USB.


The different MLS systems don't even use compatible data formats with each other.
38   GNL   2023 Oct 3, 4:19am  

Partnering with Zillow would fix all those issues. Threaten to pull the data availability and Zillow caves? Can't be that simple.
39   GNL   2023 Oct 3, 7:22am  

HeadSet says

GNL says


(you do not have to be a Realtor to sell a home. You only have to be a real estate agent working for a brokerage.

In Virginia, and likely most other places, you must be a licensed real estate agent working for a broker to market someone else's home and collect a commission. To become a real estate agent you must pass a written test and background check. Over time, an agent also must also do some continuing education. To become a broker that can supervise these agents, one must have 3 years of full-time experience plus complete further education and testing.

Being a Realtor is not the same as being a real estate agent. A Realtor is a real estate agent but a real estate agent is not necessarily a Realtor.
40   HeadSet   2023 Oct 3, 7:33am  

ad says

Its easy to sell on Zillow and Trulia as well as Craigslist if you want to sell by owner.

.

Have you sold a house that way?
41   HeadSet   2023 Oct 3, 7:36am  

Onvacation says

When I was in real estate in the mid '90s, a lot of selling agents wouldn't even look at your offer if it wasn't presented by a Realtor.

?? Around here, and other places I have lived, a realtor likes nothing more than to have a buyer show up without an agent. The selling agent is more than happy enough to fill out the contract and not have to split the commission with a buyer's agent.

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