Budweiser has been piss water swill since at least 1992 when they started that Born on Date. Before then I didn't care if there was a whole world of German Beers out there that America never got to enjoy. Budweiser was all the beer I ever needed. It was great stuff. The Born on Date was a marketing ploy to mask the fact that it turned to pure crap they started Flash Fermenting the beer. That's why they were bragging about it just being brewed 4 days ago.
The best thing that happened to Budweiser after that was InBev buying up AB. Now even gas stations has a better Beer selection than a ABC beverage store or Crown Liquors had pre InBev.
I say they could put Fags, Queers and Bitch Tits on their Marketing team I'm not drinking the Sewage Waste.
Of course the 1.3% decline in the US ain't gonna be made up by Paraguay (I almost gagged at that, it's a tiny country that only now has a handful of non-domestic beers, a 1.3% decline in US Sales would need a couple of Paraguays YoY to make up for it).
I guess a lot can be explained by altered consumption: Beards are back, Old School Shaving is slowly coming back, Gen Y women are older and single and need to shave their hairy legs more, so Gilette is trying to make up on women what it loses in men. Note: Gilette STILL uses "The best for Men" motto in South America.
By the way, with old fashion barber sharps it takes me about 10 minutes, but I don't have to shave for 3-4 days. With the old Mach3, I had to shave every day to avoid the Homer look. You can shave Sunday Night and not have to shave until Thursday, because it really gets to the root. Unlike those bullshit commercials with lifting hair animations.
Anyway, Bud can get by with Stellas (made by Belgian, not-American inBev like Bud) and world sales, but that's because Paraguayans think that Bud is some kind of great world class beer, not the swill Americans know it as. Just like Australians laugh their ass off that Americans think Foster's is a good beer.
As part of the effort, Anheuser-Busch InBev-owned Budweiser is publicizing the fact that women now comprise more than 80 percent of the brand's marketing team.
https://adage.com/article/cmo-strategy/budweiser-modernized-sexist-ads/316915/
Here is buzzfeed "Shaming" some great historical Beer Ads.
https://www.buzzfeed.com/copyranter/13-of-the-most-sexist-beer-ads-of-all-time