It doesn't matter for those that are willing to go outside of the box.
Ever wonder why it's such a convoluted pain to access bookmarks in your browser now? They only want you to go to facebook, twitter, and google and for facebook and twitter, they want you to use apps on your phone, not your computer.
It's coming, and it will encapsulate the Social Justice Revolution as part of American Canon, so to criticize it will be subject to censorship.