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Most people simply ape the beliefs of high-status people, even if those beliefs are irrational and smooth-brained. We’d rather be wrong with the right people, than right with the wrong people. In other words, we’d rather be left than right. This is why intelligent people believe unintelligible things. It’s why pronouns are in email signatures. And it’s why the right will continue to lose the culture war—because being right doesn’t matter. ...
At university, I used to troll people by defending incest. More precisely, I’d argue that there was no rational basis for condemning sex between consenting adult siblings, provided they didn’t reproduce (which is obviously dysgenic).
Predictably, this evoked a strong disgust impulse among my classmates. Some would even say, that’s disgusting. To which I would respond, some people find homosexuality disgusting. Should we outlaw that too?
Not wanting to seem like bigots (nothing could be worse than that!) they began scrambling for reasons why incest should be outlawed. There’s an, uh, power imbalance between siblings. It’s… It’s… unfair on the parents! These were clearly just post-hoc justifications for their revulsion.
I believe most people’s political beliefs operate according to the same logic (or rather, lack of logic). Yes, they can cite statistics about crime rates, studies about immigration’s economic impact, or data about climate change. But these are usually just post-hoc justifications for gut feelings. ...
To change the mind, you need to first change the things beneath the mind. Namely, the brain stem, the gut, the aesthetic sense that operates below conscious thought. You don’t do this with statistics and syllogisms. You do this with art and propaganda.
Art bypasses the rational faculties of the mind. It shapes our appetites and intuitions. That, at the very least, is what Plato thought. That’s why he wanted artists banned from his Republic. It’s why he considered poets and painters enemies of the state. ...
I would, in other words, bypass rational argument altogether and instead manipulate the pre-rational substrate of belief. I would do this by leveraging status, aesthetics, and celebrity endorsement. ...
Sillygists like Ben Shapiro say ‘facts don’t care about your feelings.’ But feelings don’t care about your facts. In our ocular culture, all that matters is the vibe, the aura, the aesthetic appeal. And Ben Shapiro—Yahweh bless him—has none of those things. Like most members of the intellectual dork web, he is a nerdy little motor-mouth. Which means his ideas, no matter how ‘correct’, are low-status. And low-status ideas don’t spread (at least not to the right people).
If you want to win the kulturkampf, you need to seize the memes of production. You need, in other words, to appeal to artists, musicians, and the glitterati. Because these are the people who sculpt the pre-rational substrate of belief.
Art is infinitely more powerful than policy papers. But right-wing sillygists remain obsessively invested in the latter, while almost completely neglecting the former. And, it turns out, you can’t win a culture war if you have no culture. ...
The bourgeoisie are no longer shocked by the bohemians. In fact, the bourgeoisie have become bohemians. Lululemon promoted an event about ‘decolonizing gender’ and ‘resisting capitalism.’ Amazon donated millions to Black Lives Matter. And it’s probably only a matter of time before Lockheed Martin releases a line of anti-imperialist missiles.
In short, the culture that the counterculture was countering is gone. The forbidden has been franchised, subversion has been suburbanised, and the profane has become protocol.
Nothing is true, everything is permitted.
Everything except, of course, racism. And sexism. And homophobia. And transphobia. And ableism. And noticing patterns in crime statistics. And suggesting biological sex might be real. And appropriating cultures. And not engaging with other cultures. And gentrifying neighbourhoods. And avoiding diverse neighbourhoods.
There is, in other words, still one way to shock the bourgeoisie left. Namely, to go right. To quote John Psmith:
"In the last decade or so, a small coterie has discovered that the ultimate transgression is to become right wing. That group has had disproportionate influence on the recent direction of the American right, so disproportionate that it may destabilize the entire frozen conflict that defines American politics. This is the group that Curtis Yarvin has been calling ‘Dark Elves,’ and he’s correct that they have something to offer the right that it cannot achieve on its own." ...
Tweedy conservative intellectuals pen essays defending the classical canon and lamenting architectural brutalism. They write books with titles like The Death of the West and The Benedict Option. But what do conservative politicians actually support? Tax cuts. Deregulation. The prerogatives of developers to demolish historic buildings. The right of corporations to reduce every town on earth to the same interchangeable combination of chain restaurants, big box stores, and parking lots.
I would, in other words, bypass rational argument altogether and instead manipulate the pre-rational substrate of belief. I would do this by leveraging status, aesthetics, and celebrity endorsement. ...
we really need to take a look at how we got to here.
here is my model. it also explains why marxism and collectivism has near perfect overlap with DEI and ideologies of gender confusion ideology to the point where it frequently gets derided as “gay race communism.”
it all has the same center: externalized identity. a lack of sense of self and a subsumation of the individual to the collective.
you don’t just wind up in the street one day protesting for something you neither understand nor even have the basic facts about.
this does not happen to healthy people.
it happens to people whose identities are not contained within themselves, who derive their sense of self from membership and participation in ideologies.
these are not “people with ideas” they are “people who are their ideas” and that’s a VERY different kettle of fish. (or in this case, more like a bag of weasels)
people who have ideas can change their minds. they can say “oh, hey, that’s new information, i should revise my view.” this does not challenge their self-conception.
but people who are their ideas cannot. they experience all disagreement and contradiction as a form of personal attack because the lines between the idea and the self are absent. they, quite literally, experience having to change their mind as erasure.
and no human wants to be erased. so the mind throws up all manner of tricks to prevent it. it discredits the source, it denies the data. given sifficient committment to belief, the power of the distortion field can become near infinite. a mind refuses to see a semi-truck bearing right down on it because “that truck cannot be there, it must be a lie from the reactionary running dogs.”
this is exactly why this externalized identity state is the end goal of cultists and political movements who want captured, mindwiped adherents. it’s why it has always been the center of marxism: not family, not country, not self, and certainly not religion: the party and its tenets of the “new man” and the “soviet woman” that deny ethics, biology, and sense.
not individualism, collectivism. the idea above the self. see now why this is such a dangerous idea? in full flower it at once enables and excuses atrocity and twists the sort of being beastly to others that the unindoctrinated would immediately recognize as hideous and inhuman into something that seems like virtue. it’s how school kids turn in their parents to the secret police.
and these sorts of ideas and indoctrination are far easier among people with poor mental boundries or history of trauma. if you want to ask a question that will really keep you up at night, ask this:
“if your goal was a marxist global collective and inculcating children into such was easier to the extent the children were traumatized and concussed with mood and mind altering drugs, how would you change the school system to bend them to alliance or, at least, to submission?
might you mire them in impossible struggle sessions led by the most marginal among them as one long episode of “how many fingers am i holding up winston?” until disavowing the evidence of your own eyes and ears is the only means to survive unassaulted?
yeah. not pretty, is it?
Using a drone to put a cover on a surveillance camera:
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What else?