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Small Car Marketing BS


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2011 Jun 2, 2:44am   13,845 views  64 comments

by Cook County resident   ➕follow (0)   💰tip   ignore  

Are we really to big to drive small? I'm not. I'm over 6 feet tall and embarrassingly fat. Yet my favorite car was a Geo Metro.

"Karen Steelman, a stay-at-home mom from Athens, Ga., has tried to like small cars. She read plenty of reviews, kicked their tires, and has even taken a few test drives."

"But none of them make her feel safe. And none of them make her feel comfortable."

It's my observation that, for many people, their car is more than a conveyance, it's a suit of armor. And if there's any correlation between the size of the vehicle and the size of the driver, it's a negative one.

Here's the story's biggest lie:

"Automakers have long tried to figure out how to get Americans to buy smaller cars."

HaHaHaHa!!

http://autos.aol.com/article/are-americans-too-big-to-drive-small/

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64   leo707   2011 Jun 8, 7:01am  

bob2356 says

Auto makers build cars that people will buy. Period. Automakers that don’t are gone. The marketers don’t do jack. There are plenty of makes and models out there. If someone wants it they can buy it. If people wanted high mileage they would buy it. If they want low power they would buy it. People are happy to plunk down the money for power everything and fast acceleration. It’s called a free market. If you want higher mileage cars then tax gas more.

Well... they don't always just go out of business, they also lose market share, but stay in business.

And, this is what has been happening to the US automakers over the past several decades, because... drum roll please... * * * * * --> More people have been wanting higher mileage, reliable cars.

Marketers can and have in some organizations been instrumental in running companies into the ground.

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