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Gillette: "Shave Toxic Masculinity"


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2019 Jan 14, 10:28am   12,846 views  116 comments

by MisdemeanorRebel   ➕follow (13)   💰tip   ignore  

Complete with "Guilty for being Male" messaging. Time to stop using Gillette products.

Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.

The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

https://www.wsj.com/articles/p-g-challenges-men-to-shave-their-toxic-masculinity-in-gillette-ad-11547467200

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91   just_passing_through   2019 Jan 18, 8:36pm  

Just now watched the lame ass video. Now I hear Harry's and Dollar Club have been at it too?
92   Patrick   2019 Jan 18, 8:38pm  

just_dregalicious says
Harry's and Dollar Club have been at it too?


Boycott list just expanded.
93   just_passing_through   2019 Jan 18, 8:39pm  

Saw the barbasol link scoops put up thanks!

Damn, it's getting that I can't buy anything anymore. Canceled citibank cards and paypal too. Leftists fuck everything up.
94   RWSGFY   2019 Jan 18, 8:50pm  

just_dregalicious says
TL;DR

So what the fuck? Is there nobody I can buy razors from now?


Costco. Store brand. Made in Nazi Germany.
95   SunnyvaleCA   2019 Jan 18, 9:02pm  

Booger says

That's exactly how the people who want to cancel the ridiculous anchor baby policy feel.
96   just_passing_through   2019 Jan 18, 9:45pm  

DASKAA says
Costco. Store brand. Made in Nazi Germany.


A co-worker busted this out today at 5PM:

https://www.vivaloscabos.com/dos-artes-reserva-especial-extra-anejo/

From costco labeled 'kirkland'. Same damn colorful bottle which looks much sexier in person. We're in San Diego. Quite smooth with a smokey hint.
97   Hircus   2019 Jan 19, 12:13am  

just_dregalicious says
Now I hear Harry's and Dollar Club have been at it too?


I saw the deleted tweet by Harry's, but where/what did you hear about DSC? I was hoping to switch to them...
99   Ceffer   2019 Jan 19, 12:47am  

Just as we suspected. The horrific Gillette ad was beamed in from the SJW LibbyFuck Immense Hirsute Lesbian Twat-0-shpere! Will these depredations of white manhood never end?

Now, to make up for it, Gillette, how about an ad with two amorous, bush munching, beauteous lesbians going at it, and the freshly shaved Gillette hunk plunging the sacred balm into each of them in turn, converting them to wimpering, cock begging heterosexuality!
102   Tenpoundbass   2019 Jan 19, 9:06am  

I bought a huge $50 multi pack at my local CVS the other day. Then as soon as I paid for it, I said I want to return them.
Then I bought Schick.
104   FortWayneAsNancyPelosiHaircut   2019 Jan 19, 9:52am  

Patrick says


https://babylonbee.com/news/gillette-now-including-free-manly-side-bag-with-every-purchase


Needs complimentary tissue box and a pink hat with some feminist slogan on it like "shaving is a patriarchy construct".
105   just_passing_through   2019 Jan 19, 11:16am  

Hircus says
I saw the deleted tweet by Harry's, but where/what did you hear about DSC? I was hoping to switch to them...


Further up this thread scoops mentions it. No negative shit from barbasol so far as I have heard. I also head in here last night:

www.youtube.com/embed/7iJgWrO9_oQ
106   Hircus   2019 Jan 19, 6:58pm  

I wonder if they expected this to cause mass division among their customer base? It seems they've been losing market share for a while now, and maybe they see the writing on the wall and realize that they can't stop this recent rise in aggressive competition in razors which is eroding both their market share and margins. If so, this could be an attempt at a hail mary. They figure if they do this, they will cause division into 2 groups - those who really really love them, and those who hate them. Some customers will be lost, but the fanboy group could become VERY loyal, and less likely to be lost to future attrition to the shave clubs, and also be willing to endure a price hike.

I don't know what their margins look like, but sometimes a small bump in price can easily double the margin. i.e., if they sell a razor for $1.00, but make it for $0.80, they profit $0.20. If they slightly raise the price to $1.20, they now profit $0.40 - double. Doubling your profit means you can cut revenue in half but still make the same money. This could be a ploy to increase loyalty to make their customers more willing to endure price hikes.

...Or it might just be a big mistake by letting their marketing team get a bit too lefty.
107   MisdemeanorRebel   2019 Jan 19, 8:18pm  

Hircus says
...Or it might just be a big mistake by letting their marketing team get a bit too lefty.



Good observations.

Here's an idea. We all know "Soyboy". I must have made the Soymilk industry scream...

Let's coin a new term for "Leftist Male Allies"...

Gillettes.

It's worse than any boycott could be.
110   RWSGFY   2019 Apr 6, 4:09pm  

Booger says


They slayed my eyes allright.
111   MisdemeanorRebel   2019 Apr 7, 7:24pm  

Masculinity: Toxic
Massive Obesity: Beautiful
112   CBOEtrader   2019 Apr 7, 7:48pm  

That's not a cartoon?

Meanwhile our health system is going broke from diabetes.
113   MisdemeanorRebel   2019 Apr 7, 7:50pm  

CBOEtrader says
That's not a cartoon?


Shit's real, my man.

"Trump is destroying our norms! Dieting is Patriarchal Capitalist control over our need to eat two boxes of Yodels every day!"

Honk Honk!
114   CBOEtrader   2019 Apr 7, 8:10pm  

MisterLearnToCode says
Shit's real, my man.


Does she change the gillette razor after each leg?

Legit question, if her leg is 5 times as large, does it produce 5 times the leg hair or the same amount? Obesity wouldnt give her 5 times the follicles.
116   MisdemeanorRebel   2019 Aug 22, 3:17pm  

Gillette totally didn't shoot themselves with the Toxic Masculinity BBQ ad.

Which is why they're now running ads with Male Firefighters.

https://www.news.com.au/finance/business/media/we-will-continue-to-represent-men-at-their-best-gillettes-backflip-after-toxic-masculinity-backlash/news-story/8ae70a5abc31280fc23711dcf7c30e5e

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