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but memes are too fast for emotion. their informational density is higher, they evoke past salients, set multiple frames at once, and worst of all, they’re funny and memorable. (i wrote a whole series on this)
you’re never going to get the time to explain that piling guilt on people for what someone who looks like them did 4 generations ago is quite literally the definition of racism and that notions of inherited or blood guilt are anathema to pluralism, diversity, equity, and even basic morality.
but if you can convey it in 6 seconds?
lights out, game over.
Bill Gates Partner GAVI Vaccine Alliance Targets Online Memes
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https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-735
https://boriquagato.substack.com/p/the-revenge-of-the-shape-rotators-a5e