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6 Lawsuits Filed Today Accuse Makers of Children’s Fluoride Toothpaste of Violating Federal Law
Six class action lawsuits filed today accuse major dental product manufacturers of deceptively marketing products containing fluoride to young children and misleading parents.
The lawsuits name children’s toothpaste brands Crest and Colgate/Tom’s of Maine, and the children’s mouth rinse brands Act, Colgate/Tom’s of Maine, Firefly and Hello.
Plaintiffs include parents and caregivers in multiple states, including California, Illinois and New York. In the case of Crest toothpaste, the proposed class is nationwide. The lawsuits were filed in federal courts in California and Illinois.
According to the complaints, the plaintiffs were misled by the product marketing and as a result, didn’t follow public health guidelines when using the products. The lawsuits also allege the companies fail to adequately flag instructions for proper use, as mandated by the U.S. Food and Drug Administration (FDA).
According to the complaints, the companies design their product labels with candy and fruit juice flavors and images and cartoon characters to appeal to young children, often misleading them to think the products are meant to be consumed as food.
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