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Nationstar Mortgage rebrands as Mr. Cooper
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2018 Feb 9, 11:45am 2,776 views 2 comments
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1
RWSGFY
2018 Feb 9, 1:33pm
RWSGFY
2018 Feb 9, 1:33pm
Not the first weird rebranding. My personal favorite is Racuten: they paid shitload of money for Buy.com (which at that moment was a number 2 e-commerce site behind Amazon.com) and then renamed the site Racuten.com. Who the fuck gives up domain with name like "buy.com" for shitty name like "racuten"?
2
MrMagic
2018 Feb 9, 3:27pm
MrMagic
2018 Feb 9, 3:27pm
Automan Empire says
My mortgage was sold to Nationstar after 3 years. What a total shithole company. I immediately refied with a different company to get the hell away from them.
Also, it's true, they advertised that name change a year ago. Unfortunately, the sheep are so asleep, they don't see the obvious until it hits them square in the face.
Total WTF move on the part of this company. Discuss?
My mortgage was sold to Nationstar after 3 years. What a total shithole company. I immediately refied with a different company to get the hell away from them.
Also, it's true, they advertised that name change a year ago. Unfortunately, the sheep are so asleep, they don't see the obvious until it hits them square in the face.
The name sounds creepy, like D.B. Cooper, or some have said pervy. Whatever the first impression, it sounds very un-mortgage-like.
People have been flooding the customer service lines and internet when they receive their first bill or statement with the new brand, thinking it's a scam.
Total WTF move on the part of this company. Discuss?