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Scarfolk is a town in North West England that did not progress beyond 1979. Instead, the entire decade of the 1970s loops ad infinitum. Here in Scarfolk, pagan rituals blend seamlessly with science; hauntology is a compulsory subject at school, and everyone must be in bed by 8pm because they are perpetually running a slight fever. "Visit Scarfolk today. Our number one priority is keeping rabies at bay." For more information please reread.

The "Don't" campaign and Kak, 1973
This public information poster is from the "Don't" campaign, which started in 1973.

The council became increasingly concerned that citizens were too actively involved in 'doing.'
Because 'doing' is a morally and politically ambiguous activity the council decided to take control and enforced 'not doing' until they could clarify and ratify only positive, socially acceptable expressions of 'doing.'

The campaign's mascot was called Kak the bird. To disseminate the 'Don't' message among the youth, all school corporal punishment, daily vaccinations, and dentistry had to be carried out by an adult dressed as Kak.

Parents were also encouraged to dress as Kak then rush in on their young, sleeping children at 3am, and screech as loudly as they could: "Don't, don't, don't."