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You don't think this whole thing is just made up marketing campaign to try to get people to actually pay attention to sport no one cared about prior to it? I wouldn't be surprised that some exec came up with that on power point, and someone decided to make it happen to see if they can get attention.

Looks like two, I see Baldwin and Stern.
If you want people to actually watch WNBA games:

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"The WNBA is embracing its role in the current anti-racist political movement, but one owner believes that politics can and should be removed from sports.
Georgia Republican Senator and Atlanta Dream co-owner Kelly Loeffler is against the WNBA’s plans to support the Black Lives Matter movement, according to the Atlanta Journal-Constitution."