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Gillette: "Shave Toxic Masculinity"


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2019 Jan 14, 10:28am   12,680 views  116 comments

by MisdemeanorRebel   ➕follow (12)   💰tip   ignore  

Complete with "Guilty for being Male" messaging. Time to stop using Gillette products.

Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.

The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

https://www.wsj.com/articles/p-g-challenges-men-to-shave-their-toxic-masculinity-in-gillette-ad-11547467200

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80   MisdemeanorRebel   2019 Jan 17, 5:17pm  

I refuse to eat meat because it fuels Toxic Masculinity... but I'm still so healthy and strong!

81   steverbeaver   2019 Jan 17, 11:02pm  

The conversation on this has made me realize something very important about myself. Previously, I noticed a certain pep-in-my-step but couldn't really describe it any other way. After just hearing about this controversy, and some serious introspection, I realized that I have rape-step. The best path forward that I can think of is to just accept it- that I was born this way and it's not my choice. I must oppress simply be being. Now everywhere I go I know that I am just being myself... and that's OK. My rape-vision? Well, that's completely fine by me too. I need to believe in myself, even if it means sacrificing everything.
82   SunnyvaleCA   2019 Jan 18, 12:44am  

OMG. Have you seen the "gillette fusion führer edition" image? Please don't take offence. I just found this one particularly funny as a mockery of Gillette; it's certainly showing you-know-who as an example of bad. I don't want to make the thread NSFW, so here's a link.

google.com/search?q=gillette+fusion+f%C3%BChrer+edition+meme&tbm=isch&source=iu&ictx=1&fir=r5dqgz7Toy1Z6M%253A%252CuBKgi40iLSS5nM%252C_&usg=AI4_-kQvFK49QTCeGTVVC1wR6VyWY5iS0g&sa=X&ved=2ahUKEwiXk_OD-PbfAhVRFjQIHcFrC-wQ9QEwAHoECAUQBA#imgrc=r5dqgz7Toy1Z6M:
83   Booger   2019 Jan 18, 5:18am  

SunnyvaleCA says
OMG. Have you seen the "gillette fusion führer edition" image? Please don't take offence. I just found this one particularly funny as a mockery of Gillette; it's certainly showing you-know-who as an example of bad. I don't want to make the thread NSFW, so here's a link.

https://www.google.com/search?q=gillette+fusion+f%C3%BChrer+edition+meme&tbm=isch&source=iu&ictx=1&fir=r5dqgz7Toy1Z6M%253A%252CuBKgi40iLSS5nM%252C_&usg=AI4_-kQvFK49QTCeGTVVC1wR6VyWY5iS0g&sa=X&ved=2ahUKEwiXk_OD-PbfAhVRFjQIHcFrC-wQ9QEwAHoECAUQBA#imgrc=r5dqgz7Toy1Z6M:

84   marcus   2019 Jan 18, 6:52am  

Tenpoundbass says
Memes only work for the just side of the argument. No matter how cleaver the picture seems.


Funny.

But isn't "right or wrong" and what's "just" determined exclusively by your emotions ? Or the emotions of people on Fox "news."'

It was just a commercial. Get over yourself.
85   Tenpoundbass   2019 Jan 18, 11:58am  

And I raise you $100 and call...
Royal Flush whadaya Got?
87   Heraclitusstudent   2019 Jan 18, 2:57pm  

marcus says
It was just a commercial. Get over yourself.


The backlash kind of shows the accumulated resentment against the mainstream constant shaming & blaming of anything vaguely masculine, the blatant disregard of any male suffering, contrasting with the minute by minute coddling of poor "girls", the constant demand of more 'equality' translating into pussy passes and lowering of standards, the #meToo 0-due-process bullying and/or lynching, etc, etc...

It ain't funny anymore.
88   Patrick   2019 Jan 18, 5:40pm  

theoakman says
It's the fact that this stuff has infiltrateted every single aspect of our lives that we now have to see it in a razor commercial for men's razors...of all places.


This.
89   Patrick   2019 Jan 18, 6:13pm  

https://local.theonion.com/woman-didn-t-know-progress-on-toxic-masculinity-would-t-1831869468?utm_source=patrick.net

APPLETON, WI—Expressing disbelief at her romantic partner’s dramatic behavioral shift, local woman Emily Kittleson, 30, told reporters Friday that she had not expected her boyfriend’s attempts to recognize and curtail toxic masculinity would eventually turn him into a “weepy little pansy.” “Christ, I know the dope is trying to be conscious of the effects of his words and actions and to be more open and honest with his emotions, but there’s got to be a limit,” said Kittleson of her boyfriend Shane Magnusen, 31, whose efforts to reject toxic masculinity have begun to irritate her as she claims he has evolved into “a fragile fucking flower about everything” in recent weeks. “Of course I’m happy for social progress and all, but this ineffectual shit is not what I signed up for. Instead of suppressing his emotions about major issues in his life, he cries at sad commercials. Our fights used to be him screaming at me for a few minutes and that was it, not great but not terrible. Then last night we get into an argument that somehow turns into me nodding and making comforting noises while he talks about his strained relationship with his dad until well after midnight. Like, come on, I don’t have time to indulge this self-centered crap.” Kittleson was also compelled to interrupt her statements twice, groaning and rolling her eyes while responding to text messages from Shane regarding their couples’ therapy appointments later that week.


It's a joke, but it's not a joke. Any relationship in which the man turns SJW is doomed. Women are disgusted by weepy men.
90   just_passing_through   2019 Jan 18, 8:36pm  

TL;DR

So what the fuck? Is there nobody I can buy razors from now?
91   just_passing_through   2019 Jan 18, 8:36pm  

Just now watched the lame ass video. Now I hear Harry's and Dollar Club have been at it too?
92   Patrick   2019 Jan 18, 8:38pm  

just_dregalicious says
Harry's and Dollar Club have been at it too?


Boycott list just expanded.
93   just_passing_through   2019 Jan 18, 8:39pm  

Saw the barbasol link scoops put up thanks!

Damn, it's getting that I can't buy anything anymore. Canceled citibank cards and paypal too. Leftists fuck everything up.
94   RWSGFY   2019 Jan 18, 8:50pm  

just_dregalicious says
TL;DR

So what the fuck? Is there nobody I can buy razors from now?


Costco. Store brand. Made in Nazi Germany.
95   SunnyvaleCA   2019 Jan 18, 9:02pm  

Booger says

That's exactly how the people who want to cancel the ridiculous anchor baby policy feel.
96   just_passing_through   2019 Jan 18, 9:45pm  

DASKAA says
Costco. Store brand. Made in Nazi Germany.


A co-worker busted this out today at 5PM:

https://www.vivaloscabos.com/dos-artes-reserva-especial-extra-anejo/

From costco labeled 'kirkland'. Same damn colorful bottle which looks much sexier in person. We're in San Diego. Quite smooth with a smokey hint.
97   Hircus   2019 Jan 19, 12:13am  

just_dregalicious says
Now I hear Harry's and Dollar Club have been at it too?


I saw the deleted tweet by Harry's, but where/what did you hear about DSC? I was hoping to switch to them...
99   Ceffer   2019 Jan 19, 12:47am  

Just as we suspected. The horrific Gillette ad was beamed in from the SJW LibbyFuck Immense Hirsute Lesbian Twat-0-shpere! Will these depredations of white manhood never end?

Now, to make up for it, Gillette, how about an ad with two amorous, bush munching, beauteous lesbians going at it, and the freshly shaved Gillette hunk plunging the sacred balm into each of them in turn, converting them to wimpering, cock begging heterosexuality!
102   Tenpoundbass   2019 Jan 19, 9:06am  

I bought a huge $50 multi pack at my local CVS the other day. Then as soon as I paid for it, I said I want to return them.
Then I bought Schick.
104   FortWayneAsNancyPelosiHaircut   2019 Jan 19, 9:52am  

Patrick says


https://babylonbee.com/news/gillette-now-including-free-manly-side-bag-with-every-purchase


Needs complimentary tissue box and a pink hat with some feminist slogan on it like "shaving is a patriarchy construct".
105   just_passing_through   2019 Jan 19, 11:16am  

Hircus says
I saw the deleted tweet by Harry's, but where/what did you hear about DSC? I was hoping to switch to them...


Further up this thread scoops mentions it. No negative shit from barbasol so far as I have heard. I also head in here last night:

www.youtube.com/embed/7iJgWrO9_oQ
106   Hircus   2019 Jan 19, 6:58pm  

I wonder if they expected this to cause mass division among their customer base? It seems they've been losing market share for a while now, and maybe they see the writing on the wall and realize that they can't stop this recent rise in aggressive competition in razors which is eroding both their market share and margins. If so, this could be an attempt at a hail mary. They figure if they do this, they will cause division into 2 groups - those who really really love them, and those who hate them. Some customers will be lost, but the fanboy group could become VERY loyal, and less likely to be lost to future attrition to the shave clubs, and also be willing to endure a price hike.

I don't know what their margins look like, but sometimes a small bump in price can easily double the margin. i.e., if they sell a razor for $1.00, but make it for $0.80, they profit $0.20. If they slightly raise the price to $1.20, they now profit $0.40 - double. Doubling your profit means you can cut revenue in half but still make the same money. This could be a ploy to increase loyalty to make their customers more willing to endure price hikes.

...Or it might just be a big mistake by letting their marketing team get a bit too lefty.
107   MisdemeanorRebel   2019 Jan 19, 8:18pm  

Hircus says
...Or it might just be a big mistake by letting their marketing team get a bit too lefty.



Good observations.

Here's an idea. We all know "Soyboy". I must have made the Soymilk industry scream...

Let's coin a new term for "Leftist Male Allies"...

Gillettes.

It's worse than any boycott could be.
110   RWSGFY   2019 Apr 6, 4:09pm  

Booger says


They slayed my eyes allright.
111   MisdemeanorRebel   2019 Apr 7, 7:24pm  

Masculinity: Toxic
Massive Obesity: Beautiful
112   CBOEtrader   2019 Apr 7, 7:48pm  

That's not a cartoon?

Meanwhile our health system is going broke from diabetes.
113   MisdemeanorRebel   2019 Apr 7, 7:50pm  

CBOEtrader says
That's not a cartoon?


Shit's real, my man.

"Trump is destroying our norms! Dieting is Patriarchal Capitalist control over our need to eat two boxes of Yodels every day!"

Honk Honk!
114   CBOEtrader   2019 Apr 7, 8:10pm  

MisterLearnToCode says
Shit's real, my man.


Does she change the gillette razor after each leg?

Legit question, if her leg is 5 times as large, does it produce 5 times the leg hair or the same amount? Obesity wouldnt give her 5 times the follicles.
116   MisdemeanorRebel   2019 Aug 22, 3:17pm  

Gillette totally didn't shoot themselves with the Toxic Masculinity BBQ ad.

Which is why they're now running ads with Male Firefighters.

https://www.news.com.au/finance/business/media/we-will-continue-to-represent-men-at-their-best-gillettes-backflip-after-toxic-masculinity-backlash/news-story/8ae70a5abc31280fc23711dcf7c30e5e

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