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Landlords: How Long Before You Lower Asking Rent?


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2010 Apr 6, 1:04pm   27,122 views  55 comments

by Ptipking222   ➕follow (0)   💰tip   ignore  

For funzies, I've been monitoring quite a few homes in my area to see if they rent out. Many of these places have sat for 3-4 or more months without any takers. Landlord doesn't lower the asking rent (who knows what he/she may decide to 'settle' on).

A lot of these places are in the $2800-$3500 type range, and I estimate the asking rents to be about $500 over market. So quite a bit raw dollar wise, not a terrible amount percentage wise.

The funny thing is when an identical unit (generally a townhouse or a condo) will go up and the other landlord will ask for $100 less a month. One guy $3k, new guy $2900. Funny thing for the new guy is he may not realize the 3k guy has been sitting for 3-4 months at least, so it's doubtful that $100 discount will do the trick.

If you were in their position, how long would you let it sit before lowering the asking rent?

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34   Misstrial   2010 Apr 8, 9:04am  

toothfairy:

I suggest you post pictures of your rental along with your rent requirement. A lack of pictures to show renters what you are offering could be the problem, and not your lower rent (thank you for that btw).

Reason why I encourage you to do this is because I always "under-rent" and I value pictures in the ad because that gives me an idea of what I'm getting.

Translation: most people in my income bracket who are renters, rent at the $3500/mo level. I rent for less than half that even though it means living in a non-sexy community. Nonetheless, when the time comes, I will pay all cash for a house in Coto de Caza and will probably continue to drive my 2000 car. :)

Funny how everyone caught that one about the old car and yet failed to read further down in my response to ptiemann that my description was intended to be humorous. lol

~Misstrial

35   bob2356   2010 Apr 8, 9:17am  

Misstrial says

Thank you pkennedy for coming to my defense.
Interesting how there are those who picked out of my post the one thing they could find fault.
READ MY ENTIRE POST PEOPLE!
And as for bob2356, I rented in the Rio Grande valley for 3 years before moving back here to Cali.
88007.
Las Cruces.
And there are many absentee landlords who run rentals there who are completely ignorant of local wage and living conditions when fixing rent prices. Check out Las Cruces Craigslist (considered part of the RG valley): $600+/month for a run down single wide -
http://lascruces.en.craigslist.org/apa/1672481539.html
Many of those other rentals that rent for less are infested with rats and mice.
Bear in mind that the average wage in the Rio Grande valley area is less than eight dollars an hour and if someone can get a job that pays $10/hr then that person is considered to be doing great in NM.
Show a lack of mercy and you’ll wind up with socialism. Some people just do not get it.
Like I posted above, there are landlords, and apparently on this Forum, who are driven by The Bottom Line.

I'm at the other end of the RGV by the gulf (Harlingen, Brownsville, McAllen) so I have no idea what happens in NM. I rent nice properties at slightly less than market, but am very picky about tenants. Or used to be since I'm now overseas. My rental agent reflects my values and runs the properties as I would which is very pleasing. I'm not sure what offering a service at the going market rates has to do with mercy.

36   pkennedy   2010 Apr 8, 9:17am  

@besakirskis

We pay for location. 600K might buy a kingdom in some african country, but we don't want to live there. 600K might buy a mansion in fresno, in the US, in California, but we still don't want to live there! SF is highly desirable. It has a lot going for it.

A few places not renting for 4 months doesn't mean much. There are a lot of people renting in SF, and they're all in their places right now, in leases. No one is leaving enmasse, and they'll pay whatever it takes to stay there. They were willing to pay it when rents were even higher, now with them coming down they're going to pay them as well.

Some people might be out of work and unable to afford SF but there are plenty who can and still want to live in SF.

37   Misstrial   2010 Apr 8, 9:20am  

besakirskis:

What I know from my line of work, is that many landlords need to charge higher monthly rents and will intentionally let a unit sit vacant - all over a $100+/mo price differential for one reason in particular that I'd like to highlight:

In order to have their investment property appraise for a certain amount, they need to show that they are successful at charging a certain level of rent.

EX: A client (of an opposing counsel) lied to a bank appraiser when she wanted to take cash out of her property via a refinance. She stated to the appraiser that she was getting $1800/month rent when in fact she was only charging $1075/month in rent.

The purpose of this conduct is to misrepresent the property's value, to mislead the bank/lender into thinking the property has a higher market value than it really does, and so qualify for a refinance when in fact this transaction should never take place.

So, that could be one reason why you see places sit empty, it does not apply to every unit owner, however, the above-situation I described could come into play more frequently than you may think in today's economy.

~Misstrial

38   Misstrial   2010 Apr 8, 9:23am  

bob2356 says

"I’m at the other end of the RGV by the gulf (Harlingen, Brownsville, McAllen) so I have no idea what happens in NM. I rent nice properties at slightly less than market, but am very picky about tenants. Or used to be since I’m now overseas. My rental agent reflects my values and runs the properties as I would which is very pleasing. I’m not sure what offering a service at the going market rates has to do with mercy."

Thank you for being a considerate landlord.

~Misstrial

39   deanrite   2010 Apr 8, 11:19am  

For what it's worth, in my experperiece by and large most small time landlords are basically slumlords. A lot of the big apartment complexes are pretty well maintained. Single family homes seem to be managed on a shoestring and when something goes bad and needs work or replacement it might as well be the end of the world. I have never once seen one of these folks ever do an inspection to see if everything works properly. And most work done to make these places livable between tenants is so shoddy cause they don't pay anybody who actually has a clue what they're doing to do the work. We moved in one place and they were still installing the plumbing under the sink. After they left we were going to use the sink and water started pouring out under the sink. Opened the door and looked and they had packed gobs of plumbers putty around all the joints. Oh my God, what micky mouse morons! Unfortunately, this kind of stuff is more the rule than the exception. It runs the gambit from plumbing to electrical to the heating and waterheater to lousy carpet, paint, fencing, not to mention rotting wood and nonwork8ng appliances. And what is the deal with not having venting for the stove? Sorry folks, if you don't give enough of a shit about your property to properly maintain it for your tenants don't expect them to lift a finger to fix it up for you. It's your house and investment- you take care of it.

40   Misstrial   2010 Apr 8, 11:40am  

pkennedy says

@besakirskis
We pay for location. 600K might buy a kingdom in some african country, but we don’t want to live there. 600K might buy a mansion in fresno, in the US, in California, but we still don’t want to live there! SF is highly desirable. It has a lot going for it.
A few places not renting for 4 months doesn’t mean much. There are a lot of people renting in SF, and they’re all in their places right now, in leases. No one is leaving enmasse, and they’ll pay whatever it takes to stay there. They were willing to pay it when rents were even higher, now with them coming down they’re going to pay them as well.
Some people might be out of work and unable to afford SF but there are plenty who can and still want to live in SF.

Yes!

http://www.naturefootage.com/video_clips/BG68_093

My family moved to SF over 110 years ago when the streets were still packed-dirt and people moved via horse wagon.

No place like it on earth. I love the City and the people who live there.

Excellent charitable fund for SF'ers:

http://www.openhand.org

41   Ptipking222   2010 Apr 8, 1:22pm  

Interesting perspectives here.

Kinda going back to original question, it just seems when a place is above market value by a certain %, it has a lower chance of renting out (so it may take longer). But at some point, it reaches zero.

For example, if there's a place most people think should rent for around $2500 (when you're at this level, there's a more limited amount of comps), if the landlord wants $3000, he may be able to rent it, but pretty much zero chance at something like $4000, and defintely zero chance at like $8000.

So, I suppose, how long do you think something needs to sit on market before it's become clear there's near zero chance (or it's extremely low). Seems to me about 4 months is a good sign. Two months and it's kinda clear your chance is at best 50% each month it's out there (if it's 50% each month it's sitting, then there's a 75% chance you would have rented it after 2 months).

42   kt1652   2010 Apr 8, 1:43pm  

I have been a landlord for over 20 years. I would look at your question differently.
If you have a house that is not rented out in 3 or 4 months, you had misjudged the market badly.
Before you set the rent you should see what is moving out there. I like to price at the lower end and get a good pool of candidate so I can choose the better ones. If you price it too high, the scums will apply since they are going to jack you over in the end.
If it is not renting, take it off the market, do some improvements and give it a rest. Just like selling, if the price is right, there will be takers.

43   eoulim   2010 Apr 11, 5:00am  

ragingpinko says

Landlords generally don’t reduce rents for existing tenants, as tenants don’t move until rents fall 10%, which isn’t likely even in this recession. (Tenants want to make back the cost of moving within a year, and a rent reduction of 1.7% just isn’t going to do that.) Many landlords automatically (without thinking) raise rents on their units when a tenant moves out, as this has worked for most of the last 40 years.

You either have no clue on rental market of last 3-4 years in california OR we are talking about different things.

1. These days, 100% of landlords are lowering rents for existing tenants if the tennant signs a new lease of 6 months or longer (assuming the existing tenants moved in within last 5 years).

2. Official stats on california rental markets around 3-5% decrease in rents. These are stats for ALL rentals. Market price for ALL NEW LEASE have been going down 10-20% per year (for last 2-3 years).

3. This is nothing really new. Maybe the magnitude is somewhat unprecedent but same thing has happened numerous time in last 40 years.

44   domara   2010 Apr 11, 5:07am  

I a landlord and an obsessive finance person. To me the math says if I took a discount of $100 or even $200 a month and was able to rent in month one I would be so much better off financially than waiting two or three months for someone to pay my full asking price, (say $3000.).

In two months I lost $6000. The discount of $200 gives me a loss of $2400. for year one. I also now have someone fully nested in their new home. When I raise the rent they are more likely to pay the new rent then go through the hassle of moving.

John Galt?

45   Misstrial   2010 Apr 11, 7:42am  

Here is applicable comment that I copied into my Rental File on my desktop.

Sorry, I cannot recall who posted it or on what site, however this comment bears repeating:

"3 Jan 2010, 9:36AM

I remember a time when people knew it was wrong to make money off of someone else's ability to have a roof over their heads, then everyone started doing it and it suddenly became OK because, well, why the hell not make cash.

It's not OK to make money out of property in France because people have morals, they also haven't suffered the same property crash because of it. I think there's a lesson to be learned."

Submitted by Misstrial

46   middleman   2010 Apr 11, 9:11am  

Do they make money off of people's ability to eat in France? I know they do here in the US. I guess farmers are immoral?

47   Misstrial   2010 Apr 11, 9:38am  

Hi middleman:

The thread topic was centered on rent increases. Try to stay on topic.

The poster I quoted was commenting on the trend, over the past 15 or so years, for boomers to raise rents on good tenants, whereas in the past, the Greatest Generation would not.

btw, my husband's family were ranchers and farmers in the Sacramento valley and my great-grandparents were Kansas wheat farmers. As you may know, the price of food has increased but not nearly at the same rate as shelter.

~Misstrial

48   marko   2010 Apr 11, 10:32am  

Misstrial says

Hi middleman:
The thread topic was centered on rent increases. Try to stay on topic.
The poster I quoted was commenting on the trend, over the past 15 or so years, for boomers to raise rents on good tenants, whereas in the past, the Greatest Generation would not.
btw, my husband’s family were ranchers and farmers in the Sacramento valley and my great-grandparents were Kansas wheat farmers. As you may know, the price of food has increased but not nearly at the same rate as shelter.
~Misstrial

The "Greatest Generation" is simply a label that some old fart in the media decided his generation should be called. And WTF does your husband's farming history have to do with the topic about rents? You make no sense. You tell another poster to stay on topic and then go on to give a history of your family background. So who didnt come from from a farming background ? And back to the statement that the "Greatest Generation" didnt raise rents compared to boomers, I dont know who thinks that is the case but all you have to do is look at ANY chart and it is plain to see that someone raised rents all these years and it couldnt have been boomers only.

49   elliemae   2010 Apr 11, 10:55am  

Rents here used to be $450+/- for a 1br; there are no bad areas in this town altho there are some that aren't as desirable as others. They shot up at least $100 during the bubble, as did house rents. Now they're back down to pre-bubble prices.

A woman that I work with was renting a 2 br in a complex for $700 that offers one month free after you've paid 5 months with a signed lease agreement; when her lease was up the LL enticed her to sign a year lease by offering the same rent for a 3 br. They told her that they don't lower rents for anyone, but would rather fill the 3br than to have it sit empty.

Then she found out they've lowered the rents on the 3br, offer the same 5/1 free deal to new or existing renters, and that she was screwed.

Just a story.

50   Misstrial   2010 Apr 11, 1:12pm  

marko:

I was responding to "middleman" - in that context my post makes sense.

Sorry you are offended!

http://www.boomerdeathcounter.com

~Misstrial

51   Misstrial   2010 Apr 12, 4:10pm  

Hi E-man:

The poster did not say that France had a smaller bubble than the U.S., just that they "haven't suffered the same property crash because of it."

I guess we are reading it differently, however, I can see your point of view. imo, the poster (highlighted) is also stating that the "morals" behind their property rise is different - not sure about that since human nature is the same everywhere.

Not sure what France is doing to cushion their deflating bubble, however I follow the international financial scene daily (sometimes hourly when things are getting intense) and so far I'm not reading or being sent email alerts about France or their housing deflation.

Greece yes, Eastern Europe yes, Ireland and England yes, but not France.

In any event, the point is what I highlighted in my original post.

Additional to address the OP upset rant and to stay on-topic:

Renting and living within a budget in America (note comments from renters):

http://www.mybudget360.com/going-broke-on-50000-the-story-of-the-struggling-american-middle-class-the-50000-median-household-budget

Like it or not, stratospheric rent increases developed on the Boomers watch and during the timeframe they have had to "cash-in" and pad their retirement accounts.

It is also my personal experience having rented from two different generations.

Boomer landlords raise rents just for the hell of it. Every year when the lease is up. No reason, even in a bad economy.

There are exceptions, I'm sure, however, the majority of them have a completely different view of landlording as opposed to the generation previous to them.

My opinion probably mirrors the experiences and opinions of my generation (Gen-X) and not to upset you or anyone else further, but Millennials who have discussed this situation with me hate the Boomers with a particularly negative energy.

I am aware that I am not the first to express this bad news regarding the perception of Boomers.

Here you can read the vitriol in some of the comments:
http://thehousingbubble.blogspot.com/2005/04/baby-boomers-are-el-nino-of-housing.html

Patrick has an interesting article up which looks at one Boomer couple's journey through the buying and selling of their homes and thus contributing to the housing price run-up along the way:

http://www.oftwominds.com/blogapr10/housing-demographics04-10.html?source=patrick.net

I have attempted to convey my point of view diplomatically.

Unfortunately, Boomers are not going to have a historical reputation as honorable ancestors with my generation or with Millennials.

~Misstrial

52   Ptipking222   2010 Apr 13, 3:38am  

Where'd you find that e-man?

Interesting that Japan has steadily gone down over the past 13 years (is that really true?). Guess deflation can be a bitch like that.

53   sammy_ully   2010 Apr 20, 3:01am  

Guess my landlord wasn't blessed with tenant-reading skills for my next-door neighbor had one too many demands from roofing problems in Santa Clara to the ever-increasing rent. Poor guy still puts up with said neighbor, for some reason, that he called some roofing contractor http://www.workforceroofing.com/roofing-services.html. Why, roofing repairs and whatnot in Los Gatos, Santa Clara and our other surrounding areas are anything but cheap.

54   Vicente   2010 Apr 20, 3:23am  

I agree about raising rents. I'm fed up with my current landlord. She SEEMED OK for the first few years. But starting 3rd year it became "well I need to raise rent $100/month due to rising costs". What rising costs? I did nearly every repair and just billed her for the parts. I used quality parts instead of cheap junk and she got a better outcome. If there is a need for outside service I'm the one sitting around the house all day seeing that they have access they need and do the job right. Yet she tries to complain I spend too much even when I'm the one on the ladder saving her money. "Sure I suppose you need to replace those 20-year-old smoke detectors....but do you really need to replace ALL of them, maybe you don't need to replace the one in the hallway it hardly matters...." Yeah a $20-$30 smoke detector is a good place to save money isn't it? What do I get for it? Oh I'll only increase by $50/month instead of $100 if you guys are really thinking about moving...

She hasn't been paying attention I think to rental market. She only lives one street over and hasn't stopped by the house in 2 years. The house next door has been sitting empty since December with a FOR RENT sign hanging out front. I got furlough pay cut, and can't see her justification for wanting rent increase larger than alleged "inflation". I'm actively shopping for better digs, will give her the contractually agreed minimum notice before moving out.

55   junkmail   2010 Apr 20, 4:14am  

Dropped the rent on my tenants $250 per month on both houses.
I'm not hurting for the money.
I like them.
I don't want to have to roll the dice again and 2 dark months can really screw me (take 10 months to recover in the discounted rent).
Rent =$3000
Discount = $250
Being a hard-head = Tenants leave (approx) 2 months lost rent = $6000
Will take 24 months to recoup the dark months (based on the $250)
I can always raise the rent again when (if) things pick up.

I find a lot of people become landlords by mistake, or at least unintentional. There are also those who are investors and just look at it as P/E ratio. I think the best landlords are like business managers. You can organise, plan and have a huge human resources department.

Your rental homes are not the source of income. It's the people in them.

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